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There is nothing more impressive than wrapping branded artwork around a building as a form of outdoor advertising. Whether applied for temporary installation, promoting a product or service, or launching an event, building wraps are capable of displaying a bold advertising message for all to see.
Building wraps or building skins are a relatively new form of advertising in Australia although they have been around for decades in Europe and the US. Buildings are enormous blank canvases that can be used to your advantage and are a great marketing tool.
Whatever the appearance of the facade, building wraps truly create a memorable if not a magnificent impression. Given the costs of other forms of out-of-home advertising which are far less permanent or memorable, building wraps are relatively inexpensive although incredibly impressive.
Depending on the intended usage, building wraps are usually made from banner mesh. After printing, the individual panels are joined together and produce the finished building wrap. Wraps are generally made from banner mesh due to the print quality needed, wind load and structure to which it is fixed to.
Building wraps are highly versatile and when used the construction media they deliver a purpose of minimising attention to the surrounding environment, concealing and disguising construction works.
Recently, Mesh Direct has the pleasure of wrapping the entire rear facade of the British Ambassador’s Residence in Canberra this month with a rendition of the building underneath creating outstanding result. For this particular project, the building wrap was required to minimise the visual impact of the scaffold during the renovation. Mesh Direct photographed, designed, printed and installed the full rear building wrap solution with exceptional results as you can see in the photos.
At Mesh Direct, we have the experience and in-house skills to make your concept come to life in the grandest of grand formats. Talk to us about your vision and we will work together with your creative team, or with ours, to create your building wrap masterpiece. We can handle everything from design of the building skin to installation and lighting. Call 1300 368 978 to speak to our sales team about your next project.
Visit our Building Wraps page for more information and technical specifications.
Here is a sneak peak at one of our latest projects for a development project.
Mesh Direct worked alongside the construction design agency, Grenade, to provide a brand solution for the Eight development in Maribyrnong, Victoria.
The project brief included the skinning of a double stack container with vinyl banners, mesh banners for temporary fencing and vinyl banners on sail track.
Thank you to Magnify Installations in Melbourne for a fantastic installation.
Mesh Direct was recently approached by Abacus Property Group prior to the delicate restoration of a heritage sandstone building in Martin Place. We were chosen for this project based on of our depth of experience in grand format printing. We also have the benefit of a world class house design team and for installations an abseil installation crew..
DESIGN SPECIFICATIONS
The brief for this project was to comply with the new policy and guidelines enforcing beautiful hoardings and scaffolding within the City of Sydney.
Mesh Direct worked with the client, the builder and Sydney City Council to achieve this magnificent tribute. The Premiers Department and archival pictures were approved by the Australian War Memorial in Canberra.
TECHNICAL INFORMATION
Mesh Direct used a premium mesh substrate to cover the scaffold, with alloy poles at 3 metre intervals which were attached to the back. The banner was secured with rated cable ties (110kg) and rated straps top and bottom (750kg Strain ). A 15 cm half cut conduit (also known as a ‘plumbers’ pipe) was used on the corners to stop the banner from ripping.
INSTALLATION
Installation provide difficult with Sydney experiencing the worst storm in 30 years. To install safely the wind speed needs to be under 20 km/hr. A break in the weather appeared on Thursday (just prior to Anzac Day Saturday) and a team of five installers, including professional abseilers, began the installation process. In order to comply with OH&S regulations, an RTA permit was set in place and part of Sydney’s busiest streets, Pitt Street, was partly closed. Installation was completed within 11 hours in total. The following day 100 km/hr winds were recorded and the banner sign did not move!!
This banner is available for viewing until the end of July 2015.
A special thank you to RMWATSON , ABACUS PROPERTY GROUP and Sydney City Council.