How To Build Your Construction Business with Branded Banners

With the right artwork, branded banners have the ability to build your construction business and drive clients to commission jobs with your company. But how can printed signage contribute to your business’ growth and sales? We’ve got a number of tips you can use when it comes to getting the most from your branded banners.

1. Utilise advertising space

The beauty of branded banners, temporary fencing and hoarding is that they provide you with advertising space that’s either rarely or never utilised. These options give developers what would essentially be blank canvases and turn them into an opportunity for them to promote their business.

These areas are usually in high traffic zones, which are exposed to numerous people on a daily basis. Therefore, signage solutions like branded banners help get your business name and services out in front of a new audience, and potentially new clients.

Creating awareness for your brand is half the battle when it comes to attaining new, ongoing clients. Utilising advertising space on your existing construction and development sites is a great way to get your business out there.

2. Create a professional aesthetic

Whether we like it or not, we all judge the packaging of a product, and in the case of your construction business the packaging is the signage and fencing options you choose.

By opting for branded banners when it comes to your temporary fencing, it creates a professional and uniform look across the scope of your development, in addition to utilising any otherwise overlooked advertising space.

Creating a professional aesthetic provides your brand with social proof – it instantly looks more reputable, and provides a much stronger first impression to potential clients.

3. Opt for a range of signage products

Here at Mesh Direct, branded banners are just the beginning when it comes to our signage solutions. We offer a range of different mesh substrates for branded banners, but we also provide our clients with numerous other products, including: corflute, vinyl hoarding, alupanel signage, wind mesh and nature screens to name a few.

A range of different branded signage solutions in addition to your banners will help you achieve that uniform look and utilised all that overlooked advertising space. It will also ensure that your construction site is adequately adhering to safety signage requirements.

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Still not sure how branded banners and signage solutions can help build your construction business? Give us a call on 1300 368 978 or drop us a line here.

• banner design
• Banner Mesh
• branded banners
• Building
• building signs
• building site signage
• Building Wraps
• Construction
• construction advertising
• Construction signage
• Premium Banner Mesh
• Signage
• Temporary fencing

The Search for Your Signage Solution: Where to Begin

As experts in grand format printing, we’re well aware that the search for your signage solution can be a daunting one. There are always numerous factors to consider in terms of your construction or development site alone. As a developer you need to consider environmental factors as well as the safety of your workers.

If you’re looking for branded signage, the chances are that you also have an addition goal in mind for your mesh banners and temporary fencing, and so this goal needs considering. Finally, you’ll also need to have a solid grasp on the budget that’s available to you, and what the best options are for the amount you’ve designated.

So with these details in mind, let’s delve a little deeper into each of them, and see how you can use the knowledge to find the perfect signage solution for you and your business.

1. Assess your construction site

Before you decide on any specific signage options you first need to assess your construction or development site. One of the first things we ask our potential clients is about the predicted wind load of the site.

The wind factor is a crucial aspect of the site to consider when searching for mesh banners and signage options. If your site is located in a high wind area, you’ll need to opt for wind mesh, which is especially created to withstand large wind loads. Other signage options don’t hold up as well in windy conditions as they don’t have the correct perforation.

There are plenty of other factors to consider, such as is your site outdoors or indoors? How large is your site? For example, if it’s a large-scale development, you may need something like a building wrap rather than simple temp fencing. You also need to be asking yourself about safety hazards and whether or not you’re required to have safety signage posted throughout your site for your workers. Perhaps you’ll need directional signage as well.

Sit down with your project manager and list down these aspects of your site.

2. Determine the goal of your signage

In order to get impressive results for your company, you’ll need to be specific when determining the goals you’re aiming for. Do you want your business to gain more exposure, are you aiming for a certain number of new leads? Do you want to advertise a particular event or business?

These are all questions you will need to answer in order for us to help you select the right signage option. For the best print resolution, we’d recommend opting for our premium banner mesh, however if you’re looking for more basic temporary fencing where the print quality isn’t paramount, printed shade cloth or “scrim” is another option.

Knowing the purpose and goal of your signage will make the search for the perfect solution all the more simple.

3. Know your budget

The final factor to consider before delving into the various signage products available is your budget. Grand format printing doesn’t have to be a bank-breaking exercise, particularly if you know your budget from the get-go.

There are numerous options here at Mesh Direct that are great for businesses who need to be on the conservative side of pricing. We’d never compromise on quality, so you can rest assured that our budget-friendly products such as standard banner mesh and partial printed shade cloth are still held to the highest standard.

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Once you’ve considered these factors, let’s talk mesh! Get in touch via our contact form or give us a call on 1300 368 978, and we’ll talk you through our numerous signage solution options.

• banner design
• Banner Mesh
• branded banners
• Building
• building signs
• building site signage
• construction advertising
• Construction signage
• Shade Cloth
• Signage
• Temporary fencing

Case Study: Scentre Group

Mesh Direct was lucky enough to be approached by Scentre Group (the owner and operator of Westfield in Australia and New Zealand) to help them with their signage and mesh fencing needs.

Scentre Group has been around since 2014 and is the result of a merger between Westfield Retail Trust and Westfield Group’s Australian and New Zealand management business. It combined the retail real estate assets valued at 43.3 billion and shopping centre ownership interests of 30.8 billion.

The Scentre Group’s shopping centres are highly productive, with massive franchise value and attract an array of the world’s famous retail brands. The shopping centres are a dynamic and essential aspect of the economy, as well as the community’s social fabric.

Scentre came to Mesh Direct for assistance with shopping centre development signage for all over Australia. Every job with Scentre is large-scale, and involves collaborating with numerous people, and making sure that every detail is perfect.

Together with the professionals over at Scentre, the Mesh Direct team organised custom printed banners and signage for the large scale development and construction sites.

Mesh Direct provided the following premium products:

• Safety signs
• Vinyl banners
• Premium banner mesh
• Directional signage
• Lift access signage
• Corflute signage

In addition to various mesh banner and signage products, we covered the developments over a range of different locations, including: Westfield Kotara, Westfield Hurstville, Westfield Miranda and Westfield Bondi Junction.

As usual, we provided the best in customer service, and fast turnaround times to meet Scentre’s tight deadlines. The products we delivered were, as always, of exceptional quality and durability.

We worked in partnership with Scentre Group to create a professional and uniform branded look across numerous different construction and development sites.

As a result, we’ve maintained a thriving relationship with Scentre Group for over two years.

• Banner Mesh
• Building
• building signs
• building site signage
• construction advertising
• Construction signage
• construction site safety
• Corflute Signage

Banner Mesh: 10 Benefits For Your Construction Business

More and more businesses are utilising marketing and branding tools to get their name in front of a bigger range of customers. One of these tools is printed banner mesh. Printed banner mesh is a long lasting, high quality form of advertising. It’s a great alternative to the more expensive banner products like vinyl, and with the added benefits of the PVC coated substrate, ink is adequately absorbed, resulting in a sharp, vivid print job. With better print production than plain shadecloth, banner mesh is perfect for construction sites, festival and sporting events.

So for those of you who are still undecided as to whether mesh fencing is right for you and your business, here are 10 benefits of using banner mesh:

1. Increase brand awareness

In today’s day and age, one of the most important aspects to any business is their brand. Your brand represents who you and your company are, it helps people associate their experiences with your company name, and return to you when they need your services again. Banner mesh offers construction businesses in particular, the opportunity to advertise their business in an incredibly targeted way. By printing your logo, business details and ethos on fence mesh and displaying it around a construction site, you increase your brand awareness.

Passersby might take down your details for a job of their own. A potential customer might recognise it the next time they see it, making them more likely to trust your brand. Increasing your brand awareness via banner mesh can lead to higher converting sales.

2. Restrict areas

In the case of a construction site or festival, there may be areas which the public aren’t allowed to access for safety reasons. Mesh fencing can come in handy here too. It’s a great way of sectioning off parts of a construction site, or restricting certain areas where necessary.

3. Superior print reproduction

It’s not every day a graphic works well on mesh, but with the advances in digital technology, and the added advantage of PVC coated substrate, we’re able to recreate vivid and striking images on banner mesh for an affordable price. A high quality print job means that you and your brand will be represented well to the public, with the mesh fencing all the more likely to grab people’s attention and impress.

4. Budget conscious

Another added benefit of using banner mesh for your construction business is that it’s an affordable choice. A premium product with so many added benefits makes it great value for money, and for your business.

5. Wind and rain safe

Banner mesh or fencing mesh has thousands of tiny holes all over its surface to allow for wind flow. This technique ensures that wind doesn’t damage the banner, or knock over the fence which it’s attached to. Construction sites are often exposed to the elements, and banner mesh has been designed with this in mind, making it ideal for windy conditions.

Banner mesh is also waterproof, preventing water droplets sinking into material and ruining the design.

6. Eco friendly

These days, we’re all aware of the terrible impact we’re having on the environment, which is why it’s so important to decrease our imprint wherever possible. Construction mesh is eco friendly, so you can rest assured that you and your business are doing the right thing.

7. Banner mesh is UV protected

Are you concerned about your incredible artwork or business logo fading and looking out of sorts? Mesh banner printing is UV protected which means your print won’t fade under the sun’s rays for up to a period of 12 months.

8. Easy to hang

Fence mesh is incredibly easy to hang yourself, as it has nylon seatbelt edging and eyelets every 500mm. While it’s easy to install, there’s also the option of having it installed for you if you want to save yourself the time. In addition, banner tape on the back of the product is welded to the banners edge, giving it significantly better strength.

• banner design
• Banner Mesh
• branded banners
• Building
• building signs
• building site signage
• construction advertising
• Construction signage
• festival and event signage
• Premium Banner Mesh

Media Walls – The Perfect Brand Promotional Tool For Events

Media walls are perfect for an extensive range of festival and event signage options and are your premier option for sponsor promotion and brand awareness. All events are unique and have their own style and what a better way to distinguish yourself from the crowd with a personalised and unique media wall to capture the audiences attention. The most common way event organisers are able to distinguish themselves is through a physical sense; through artistry and design they allow themselves and their sponsors memorable to their audience. Many events are flooded with sponsors that all want to get a slice of the attention and what a better way than to achieve optimal branding results than with media wall signage.

In an advertising sense, the use of media walls and event walls for festivals and events is that they generally see tens of thousands of people congregate to a small enclosed space or they have a huge television presence which gains exposure to the masses. There is often a large amount of physical areas with wasted space that could be occupied and used for advertising space in need of covers, media walls and bars or stand wraps along with many more. For sponsors they guarantee a large audience and exposure for their brand and/or message.

Versatility is of high importance and different sizes are often needed for different events. As a result there a varying sizes available to suit all events generally ranging from 2.3m (width) x 2.26 (heights) to 6m (width) x 2.26m (height). To ensure you get the right event wall option speak to the experts and various companies such as ourselves at Mesh Direct to have the right product for the right application.

Media walls have featured and become apart of the event landscape over the past decade and have been seen in some of the largest events in Australia. Events often have tough time constraints and as a result the media wall acquiring process has been perfected to adapt to time pressures and logistical constraints with supplying media walls for events. There are even event printing apps to ensure that things run as smoothly as possible.

Media walls are the perfect option for event and festivals such as brand and product promotions , concerts, product launches, theatrical, media walls for media events, sporting events, marathons, church events, school events and community events. All products created by companies such as Mesh Direct are produced from the highest quality inks and substrates using the latest print technology and are all printed here in Australia. They are companies that you can trust for all your media wall and banner solutions for events, not only to deliver on time, on budget and on spec, but they also pride themselves on providing fantastic service.

• Advertising and design
• banner design
• banner finishing options
• Banner Mesh
• banner strength
• branded banners
• Building
• building signs
• Building Wraps
• Construction
• construction advertising
• construction site safety
• construction site signage
• Corflute Signage
• event walls
• Events
• festival and event signage
• media advertising
• medial walls

How to Create a USP for Your Construction Business

A USP (unique selling proposition) is the basis of effective marketing for any construction business, converting features of your company into key benefits that consumers will recognise. All aspects of your marketing system should pinpoint to your unique selling proposition; for customers to detect why you are different and better than the rest. Every business can benefit from having a USP, particularly new business owners. USPs help clientele identify your company as a reliable and professional source, contributing to profit.

A clear and creative USP will establish your business as the go-to business as the go-to resource for your clients needs and should be advertised in your website or printed banners with and eye-catching, easy to follow design; including testimonials and relevant images of your work. This reinforces who you are and what you do, generating reviews and referrals that will potentially lead to loyal clients. Your USP is what drives your company and ultimately the success of the business. All based around differentiation, USP’s require a reflection overview and discussion.

Questions that you should ask yourself are:
1. What characteristics and values does my business offer to construct a USP?
2. What makes my business more valuable and visible than your competitors in this highly ambitious market?

Although, for consumers to really grasp the concept of your USP, converting the features into benefits is key. This way they will understand what your service or product does, but also what they will gain from it; creating a better customer client relationship, therefore generating a sales lead. One way of forming a USP is to research your competitors and identify what they have to offer. This could give you a useful insight into their attitudes, politics and priorities. It is healthy competition, allowing all businesses to create and distinguish their very own USP, leading to a competitive advantage and greater profitability.

One of the most harmful things for a new business owner is not proposing a unique and creative selling proposition to their target audience, and researching their competitors to try and achieve this. In these selling points, besides from the obvious – ‘What do you offer and why are you different?’, you should talk about different angles of customers possible concerns or questions. This way you are tackling the situation head on, giving them all the information they need. Promotional and price strategies are always going to be the most common in the competitive market. However, the quality of the product or service you are promoting allows you to have a huge advantage; this adheres to the recognition or product recall of the company. When your objectives are clear and concise, your primary mechanism for your USP should include all forms of advertising on social media, local papers, and outdoor advertising.

With a USP you can expect to see changes form both the external and internal structure of the company. Generating more leads, trust and loyalty from your customers as they believe you are the best person to provide them with what they need. Internal changes include, more confident and focused staff members, which leads to a better planning system.

Use your unique selling proposition effectively, consistently and you are sure to see the results.

Mesh Direct are the leading suppliers of printed banners for the construction industry. We help construction businesses get their message and brand out there to generate much needed business. To find out more about our printed banners, please call us on 1300 368 978 to speak to one of our friendly team members or fill in an enquiry form here.

• Advertising and design
• Anti-graffiti
• Anti-Graffiti Coating
• banner care
• banner design
• banner finishing options
• Banner Mesh
• banner strength
• branded banners
• Building
• building signs
• building site signage
• Building Wraps
• Construction
• construction advertising
• Construction signage
• construction site safety
• construction site signage
• grand format printing
• Premium Banner Mesh
• safety signage
• vinyl hoardings

5 Tips to Ensure a Perfect Banner Installation on Temporary Fencing

Your beautifully printed banner mesh has cost you a bit of money but is now all set to repay you in conveying your message –  you just need to install it. Installing banners on fencing is usually a fairly simple task if you know some basic tips and the cornerstone of those tips is tension. A banner that is crooked, sagging or flapping in the breeze can be more damaging than helpful, displaying a lack of care and sloppiness.

Here are some simple tips to ensure you get the best visual result from your next installation:

1. Purchase the correct substrate and size for your project.  We recommend you always leave some space between the height of the fence and the vertical banner dimension. Our knowledgeable sales consultants will guide you to pick an ideal size and substrate depending on various factors such as wind load, size of fencing, how long you would like to use the banner for etc.
2. Plan the installation when you can have someone else to help you and weather conditions are favourable.
3. Use the correct installation method. Cable ties should be interlaced through the grommets and fencing.
4. The banner should be tightened to the perfect tension ensuring your message displays on a flat canvas
5. Maintain your banner by regularly checking the tension and making any adjustments as necessary.

This is a great time-lapse video showcasing the installation of a mesh banner at Leichhardt Park Aquatic Centre in Sydney’s Inner West.

At Mesh Direct, we can provide a professional installer to do the job for you if you prefer. Please see our installation service page for more details or contact us on 1300 368 978 or visit www.meshdirect.com.au/get-a-quote/.

• banner design
• Banner Mesh
• branded banners
• Building
• building signs
• building site signage
• Building Wraps
• Construction
• construction advertising
• Construction signage
• Corflute
• Corflute Signage
• Events
• installation
• Premium Banner Mesh
• Real Estate
• Shade Cloth
• Signage
• Standard Banner Mesh
• Temporary fencing

Anti-Graffiti Coating: How to Protect Your Signage

Graffiti and tagging on banners, hoarding and billboards is an unfortunate reality these days. When you install a banner you might want to think about taking precautionary steps to limit your risks of the costly effects of vandalism.

Graffiti vandals can strike anywhere at anytime, even in respectable areas where graffiti is rare. These pests use a wide variety of pens, spray cans and other implements, all of which can be used directly onto mesh or solid vinyl substrates. The cost of graffiti removal can quickly run into thousands of dollars, if possible at all. To remove the graffiti you need to use a solvent which will most likely remove the ink your banner is printed with.

What can you do to protect your signage?

Anti-graffiti coating is one way of protecting your signage investment. At Mesh Direct, we offer only the best graffiti protection provided by Adcoat Graphic Solutions. Adcoat Tuffcoat anti-graffiti coating is available in two variations which differ between levels of graffiti protection. Both are applied to signage after printing by a special liquid coating machine.

The anti-graffiti coating comes in both gloss and matt finishes. Not only does Adcoat Tuffcoat offer the ability to easily clean graffiti off printed banners but it creates an outstanding finish making images and text jump off the substrate.

Adcoat Tuffcoat graffiti coating makes graffiti removal quick and simple without damaging the inks. Adcoat Tuffcoat anti-graffiti coating adds a layer above the original ink, this layer is not impervious to graffiti but it does mean that your signage can be easily restored to its original glory. This is hugely effective in areas of high vandalism activity. Rather than reprinting the entire sign or sections of it, it can be simply cleaned. Over the course of some projects, this would run into the tens of thousands.

Features and Benefits of Anti-Graffiti Coating

• Resists scuff marks, graffiti, gummy adhesive tapes and all stains
• Easy to clean with water
• UV protection
• Weather resistant
• Non-stick, slippery coating
• Mildew and mould resistant
• Durable
• Non-sacrificial (does not lose its properties after cleaning)
• 4 years of graffiti and fade free protection with a 60 micron coating.

Adcoat Tuffcoat anti-graffiti coating is not for everyone or every banner installation. The price of the initial application could double the price of your order but in areas where repeated vandal attacks are likely this is a small price to pay relative to replacement or repair costs. Decision makers will need to weigh up the risks of using Adcoat Tuffcoat anti-graffiti coating but in some cases it is not only desirable but it is virtually mandatory.

We strongly recommend using Adcoat Tuffcoat anti-graffiti coating to protect vinyl covered hoardings against graffiti, particularly when the hoarding is easily accessed and in an urban area. On large scale projects that will last 18 months plus there is a possibility that graffiti vandals will attack your expensive signs multiple times and then the cost of the coating seems relatively cheap compared to replacement costs.

To find out more about protecting your signage with Adcoat Tuffcoat, contact Mesh Direct – 1300 368 978 or visit www.meshdirect.com.au/get-a-quote/.

• Anti-graffiti
• Anti-Graffiti Coating
• banner design
• Banner Mesh
• branded banners
• Building
• building signs
• building site signage
• Construction
• construction advertising
• Construction signage
• installation
• Signage
• Temporary fencing
• Vinyl

[Latest Work] Eight Development Project

Here is a sneak peak at one of our latest projects for a development project.

Mesh Direct worked alongside the construction design agency, Grenade, to provide a brand solution for the Eight development in Maribyrnong, Victoria.

The project brief included the skinning of a double stack container with vinyl banners, mesh banners for temporary fencing and vinyl banners on sail track.

Thank you to Magnify Installations in Melbourne for a fantastic installation.

• Banner Mesh
• Building
• Construction
• Corflute Signage
• Premium Banner Mesh
• Real Estate
• Shade Cloth
• Signage
• Standard Banner Mesh
• Temporary fencing
• Vinyl