Event Signage And Effective Low Budget Advertising Guide

April 10, 2017 / in Blog / by Mesh Direct / No Comments

There are dozens of factors to consider when it comes to event management and success. However, event signage and effective low budget advertising are usually at the top of that list. Planners want to know the best ways promote their event, and create a unique, branded experience.

One way of creating a uniform branded aesthetic across the scope of your whole event is to use event signage. This is also an incredibly effective form of low budget advertising.

Event signage

Here at Mesh Direct, we’re experts in large scale printing and have many years experience in event signage. We’ve created event signage for numerous festivals, lifestyle events and promotional programs, including Vivid Sydney, Electric Gardens festival, Stereosonic, Winter Festival and more.

When it comes to creating effective signage for your event, and achieving that all-important uniform aesthetic on a low budget, there are a range of options.

Check out the types of banner mesh and event signage below, and determine which is right for you and your event.

Shade cloth/scrim

Shade cloth is a budget-friendly option for many, and is a fantastic solution for festival organisers in particular. It’s usually used on barrier fencing, particularly on long runs where a high print resolution isn’t always necessary. Scrim is a good starting point or entry level branded fencing.

It’s sold in rolls of 50 metres, and can be reused again and again, making it perfect for regular events.

Premium banner mesh

Premium banner mesh is a great solution for things like sporting events or music festivals. Our perforated material provides impressive visual impact and high resolution print quality. This design also allows for wind to pass through without interfering with the fence or structure itself.

While a little more expensive than shade cloth, premium banner mesh does have a superior print quality, which is ideal for displaying the artwork and branding of your event.

This printed shade mesh is perfect for covering up unsightly fencing with your branding and advertising your event.

Particularly if you need to set up the structure and scaffolding of your event in advance, wrapping your temporary fencing with branded mesh can prove to be very effective low budget advertising.

Vinyl hoarding

Vinyl hoarding is another fantastic option for your event signage and low budget advertising. Vinyl hoarding provides the highest possible print quality where wind flow isn’t a crucial factor. You’ll likely find vinyl hoarding outside of buildings and shopping centres where it easily grabs the attention of passersby.

It’s also often used at music festivals and large scale events where timber barrier fencing has been installed.

Another common use for vinyl hoarding is for smaller banners where there is a greater need for durability and high visibility.

Corflute Signage

The final option for event signage and low budget advertising it corflute signage. This is lightweight and versatile, and is ideal for events and festivals due to its low price. It’s most common use is for directional signs, menus, and safety signs.

Banners and signs combination

Of course, for most events, you’ll need a combination of the above signage types. This is definitely recommended for achieving that uniform look across your festival or celebration.

For the most effective low budget advertising, using a combination of event signage is the best solution.

• banner design
• Banner Mesh
• crowd control barriers
• Event signage
• event walls
• Events
• festival and event signage

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4 Tips to Achieve Great Event Signage

April 15, 2016 / in Blog / by Mesh Direct / No Comments

Events are the ideal opportunity to put your brand out there in front of your audience. Use your next event to promote your brand and ‘wow’ your attendees every where they look with great event signage.

Here are out tips to having high impact event signage:

1. Print it big. Print it bright.
Event signage should be big, bright and ideally be high impact. Mesh banners are a great way of presenting your brand or message. Big banners are always better if you want to have high impact signage.

2. Consistency is key
Creating and following a theme give your event or festival a coherent message, an inclusive vibe that ties the event together. Your wayfinding signs, stage covers, directional signage, toilet signs, fence signage and entry/exit point signage should all be within the theme. Focus on keeping your event theme consistent across all signage.

3. Wayfinding signage is integral
Event patrons will more than likely be unfamiliar with the event facility or grounds. Wayfinding signage needs to be specific, prominently placed and concise. Make sure your attendees can safely navigate your event with wayfinding signage at your next event.

4. Safety First
Safety is at the forefront of effective event planning for any large gathering. Large crowds can be unpredictable, but proper safety signage assists attendees, officials and emergency teams react promptly and appropriately. Safety signs should be bold and strategically placed. You should also consult industry body safety regulations to ensure your signs and festivals are compliant.

• banner design
• Banner Mesh
• branded banners
• building signs
• building site signage
• Building Wraps
• construction advertising
• Construction signage
• Event signage
• festival and event signage
• safety signage
• Shade Cloth
• Vinyl

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