How To Build Your Construction Business with Branded Banners

With the right artwork, branded banners have the ability to build your construction business and drive clients to commission jobs with your company. But how can printed signage contribute to your business’ growth and sales? We’ve got a number of tips you can use when it comes to getting the most from your branded banners.

1. Utilise advertising space

The beauty of branded banners, temporary fencing and hoarding is that they provide you with advertising space that’s either rarely or never utilised. These options give developers what would essentially be blank canvases and turn them into an opportunity for them to promote their business.

These areas are usually in high traffic zones, which are exposed to numerous people on a daily basis. Therefore, signage solutions like branded banners help get your business name and services out in front of a new audience, and potentially new clients.

Creating awareness for your brand is half the battle when it comes to attaining new, ongoing clients. Utilising advertising space on your existing construction and development sites is a great way to get your business out there.

2. Create a professional aesthetic

Whether we like it or not, we all judge the packaging of a product, and in the case of your construction business the packaging is the signage and fencing options you choose.

By opting for branded banners when it comes to your temporary fencing, it creates a professional and uniform look across the scope of your development, in addition to utilising any otherwise overlooked advertising space.

Creating a professional aesthetic provides your brand with social proof – it instantly looks more reputable, and provides a much stronger first impression to potential clients.

3. Opt for a range of signage products

Here at Mesh Direct, branded banners are just the beginning when it comes to our signage solutions. We offer a range of different mesh substrates for branded banners, but we also provide our clients with numerous other products, including: corflute, vinyl hoarding, alupanel signage, wind mesh and nature screens to name a few.

A range of different branded signage solutions in addition to your banners will help you achieve that uniform look and utilised all that overlooked advertising space. It will also ensure that your construction site is adequately adhering to safety signage requirements.

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Still not sure how branded banners and signage solutions can help build your construction business? Give us a call on 1300 368 978 or drop us a line here.

• banner design
• Banner Mesh
• branded banners
• Building
• building signs
• building site signage
• Building Wraps
• Construction
• construction advertising
• Construction signage
• Premium Banner Mesh
• Signage
• Temporary fencing

The Search for Your Signage Solution: Where to Begin

As experts in grand format printing, we’re well aware that the search for your signage solution can be a daunting one. There are always numerous factors to consider in terms of your construction or development site alone. As a developer you need to consider environmental factors as well as the safety of your workers.

If you’re looking for branded signage, the chances are that you also have an addition goal in mind for your mesh banners and temporary fencing, and so this goal needs considering. Finally, you’ll also need to have a solid grasp on the budget that’s available to you, and what the best options are for the amount you’ve designated.

So with these details in mind, let’s delve a little deeper into each of them, and see how you can use the knowledge to find the perfect signage solution for you and your business.

1. Assess your construction site

Before you decide on any specific signage options you first need to assess your construction or development site. One of the first things we ask our potential clients is about the predicted wind load of the site.

The wind factor is a crucial aspect of the site to consider when searching for mesh banners and signage options. If your site is located in a high wind area, you’ll need to opt for wind mesh, which is especially created to withstand large wind loads. Other signage options don’t hold up as well in windy conditions as they don’t have the correct perforation.

There are plenty of other factors to consider, such as is your site outdoors or indoors? How large is your site? For example, if it’s a large-scale development, you may need something like a building wrap rather than simple temp fencing. You also need to be asking yourself about safety hazards and whether or not you’re required to have safety signage posted throughout your site for your workers. Perhaps you’ll need directional signage as well.

Sit down with your project manager and list down these aspects of your site.

2. Determine the goal of your signage

In order to get impressive results for your company, you’ll need to be specific when determining the goals you’re aiming for. Do you want your business to gain more exposure, are you aiming for a certain number of new leads? Do you want to advertise a particular event or business?

These are all questions you will need to answer in order for us to help you select the right signage option. For the best print resolution, we’d recommend opting for our premium banner mesh, however if you’re looking for more basic temporary fencing where the print quality isn’t paramount, printed shade cloth or “scrim” is another option.

Knowing the purpose and goal of your signage will make the search for the perfect solution all the more simple.

3. Know your budget

The final factor to consider before delving into the various signage products available is your budget. Grand format printing doesn’t have to be a bank-breaking exercise, particularly if you know your budget from the get-go.

There are numerous options here at Mesh Direct that are great for businesses who need to be on the conservative side of pricing. We’d never compromise on quality, so you can rest assured that our budget-friendly products such as standard banner mesh and partial printed shade cloth are still held to the highest standard.

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Once you’ve considered these factors, let’s talk mesh! Get in touch via our contact form or give us a call on 1300 368 978, and we’ll talk you through our numerous signage solution options.

• banner design
• Banner Mesh
• branded banners
• Building
• building signs
• building site signage
• construction advertising
• Construction signage
• Shade Cloth
• Signage
• Temporary fencing

Printed Shade Cloth: Your Budget Friendly Solution

This post delves into the affordable and practical nature of Printed Shade Cloth at Mesh Direct.

When it comes to creating effective printed signage, most businesses have one thing in common: budgets. Unfortunately, budgets rule the majority of our business decisions, including what we’re able to print!

Luckily, Mesh Direct offers plenty of options for printed shade cloth and printed signage for those who need to be a little conservative with their purse strings. Printed shade cloth, otherwise known as ‘scrim’ is an affordable and useful option for small and large businesses alike.

Most commonly used in the construction industry to cover temporary fencing around unsightly development sites, printed shade cloth has a number of benefits for just a fraction of the price of its more premium counterparts.

Our printed shade cloth is crafted from a permeable substrate, making it the ideal solution for your advertising and branding needs while on a budget. It’s built to withstand the harsh Australian weather as well, and allows large wind loads to flow through with ease.

We always we recommend that our clients make the most of the advertising opportunity that comes with any temporary fence covering by printing their business logo or details onto the printed shade cloth. The print reproduction is good quality, and makes for a welcome distraction and an impressive branding option when it comes to revamping your temporary or permanent fencing around a site.

As we’re all about budgets meeting practicality, and ensuring that our customers are always 100% satisfied, we offer numerous shade cloth options: unprinted, partially printed or fully printed shade cloth in lengths of 50 metre rolls.

Mesh Direct’s printed shade cloth is crafted from knitted monofilament polythene, making it durable and only has a stretch factor of around 2-3%. This ensures that your sign won’t droop over time after your installation. With a density of 70%, our shade cloth boasts a great print quality, that doesn’t lose the benefits of its substrate permeability and its wind load versatility.

This type of material is generally used in longer runs where there isn’t much room for wind forces to escape.

to handle wind. Shade cloth is most commonly used in longer runs where there is not much room for wind forces to escape. This isn’t a problem as our printed shade cloth is well suited to windy areas.

Mesh Direct has a great logistics network and therefore can produce large orders of shade cloth and can usually guarantee the delivery of your banners within 10 days from the date of payment confirmation and/or artwork approval. All of our shade cloth banners, both printed and unprinted are only available in 50 metre rolls with a minimum order of 2 rolls.

• Advertising and design
• banner design
• building signs
• building site signage
• Construction
• construction advertising
• Construction signage
• construction site safety
• construction site signage
• grand format printing
• mesh fence panels
• outdoor signage
• printed shade cloth
• Shade Cloth
• Temporary fencing

Case Study: Meriton

Mesh Direct was approached by Meriton to assist them with a large scale development and building wrap. Founded in 1963, Meriton is now Australia’s biggest residential apartment developer.

More than 70,000 apartments have been developed, designed and built by Meriton across Australia’s east coast. Additionally, Meriton is responsible for some of the highest residential towers in the Gold Coast, Sydney and Brisbane.

Naturally, Meriton has an impressive portfolio and offers sales and leasing, as well as property and strata management services. Meriton’s luxury accommodation brand Meriton Serviced Apartments spans across more than thirteen locations country-wide.

When Meriton began to develop their latest large scale construction site, they came to Mesh Direct for solutions to their scaffolding and high-rise development needs.

After much communication with the established brand, Mesh Direct provided the organisation with premium banner mesh in the form of north and south facing banners across the development.

Mesh Direct organised the design and printing of the large-scale banners for the high rise building and scaffolding. The building wrap was created and then transported to the construction site.

We had to use Ropetek and abseiling techniques in order to install the massive banners.

During the installation process, challenges arose due to the significant winds plaguing Parramatta at the time. While premium banner mesh offers great wind durability, the conditions were extreme and Mesh Direct worked extra diligently to provide Meriton with solutions to these unforeseen issues and challenges.

The result of this project was an impressive building wrap that withstood both the test of time and the blustering conditions of the high velocity winds.

Mesh Direct has maintained an ongoing relationship with the Meriton brand, and have since been commissioned to provide banner mesh for another large scale development.

If you’re interested to see how building wraps and large scale printing can work for your development, get in touch with us here.

• Banner Mesh
• building signs
• Building Wraps
• construction advertising
• grand format printing
• Large scale projects
• Premium Banner Mesh

Case Study: Scentre Group

Mesh Direct was lucky enough to be approached by Scentre Group (the owner and operator of Westfield in Australia and New Zealand) to help them with their signage and mesh fencing needs.

Scentre Group has been around since 2014 and is the result of a merger between Westfield Retail Trust and Westfield Group’s Australian and New Zealand management business. It combined the retail real estate assets valued at 43.3 billion and shopping centre ownership interests of 30.8 billion.

The Scentre Group’s shopping centres are highly productive, with massive franchise value and attract an array of the world’s famous retail brands. The shopping centres are a dynamic and essential aspect of the economy, as well as the community’s social fabric.

Scentre came to Mesh Direct for assistance with shopping centre development signage for all over Australia. Every job with Scentre is large-scale, and involves collaborating with numerous people, and making sure that every detail is perfect.

Together with the professionals over at Scentre, the Mesh Direct team organised custom printed banners and signage for the large scale development and construction sites.

Mesh Direct provided the following premium products:

• Safety signs
• Vinyl banners
• Premium banner mesh
• Directional signage
• Lift access signage
• Corflute signage

In addition to various mesh banner and signage products, we covered the developments over a range of different locations, including: Westfield Kotara, Westfield Hurstville, Westfield Miranda and Westfield Bondi Junction.

As usual, we provided the best in customer service, and fast turnaround times to meet Scentre’s tight deadlines. The products we delivered were, as always, of exceptional quality and durability.

We worked in partnership with Scentre Group to create a professional and uniform branded look across numerous different construction and development sites.

As a result, we’ve maintained a thriving relationship with Scentre Group for over two years.

• Banner Mesh
• Building
• building signs
• building site signage
• construction advertising
• Construction signage
• construction site safety
• Corflute Signage

Mesh Banners: Cost, Quality And Durability To Suit You

The introduction of mesh banners to the advertising and marketing world has taken the construction industry by storm. For builders and smaller businesses, mesh banners have allowed them to advertise and promote their brand like never before. Not only is it an effective marketing solution but it also helps make extensive construction sites more visually appealing, meaning that suburbs undergoing a lot of construction aren’t such an eyesore anymore.

You can read more about the benefits of using banner mesh for your construction business here. However, how do you make the right choices when it comes to cost, quality and durability?

Mesh Banner Costs

Understandably, everyone is working to a specific budget, whether you’re a sole trader or a business owner. If you’re looking for the most affordable option, the best choice would be shade cloth, which is sometimes referred to as ‘scrim’.

This is usually sold in large rolls, and is perfect for covering lengthy fences. This means you’re also getting a lot of advertising space for a cheap price.

Unfortunately, the print quality of shade cloth isn’t as vivid and sharp as premium mesh banners. There are advantages and disadvantages to any outdoor media product, and while shade cloth is the most affordable option, it looks much better from long distance than close up.

Depending on your print needs and budget, you may find that premium banner mesh may be a more suitable option.

Mesh Fence Quality

For some businesses, quality of print may be more of a priority when it comes to fence mesh. In this case, the best option is premium banner mesh. The PVC coated substrate ensures that the ink is very well absorbed and provides great UV protection. It’s a less permeable option than shade cloth and delivers a stunning print result whilst still allowing for wind flow through the sign.

Standard banner mesh is a less vibrant substrate than the premium banner mesh and as a result is cheaper in price. The main difference between the two is the porosity used, however, both premium and standard deliver fantastic quality and print reproduction.

These fence mesh options are great for advertising banner signs for outdoors, indoors, windows, and retail space, building hanging mesh banners and other business promotion sign alternatives.

Banner Mesh Durability

The life of a construction site can vary anywhere between a few days to weeks turning into years. Because of these variables, mesh banner is designed to be especially long lasting. The longest living product in the mesh banner arsenal is the premium banner mesh product which is fitted with a PVC substrate. This generally holds a lifespan of 3-4 years.

It also has the versatility to be shifted from site to site it, so can be used time and time again, ensuring the user gets the most value for their money. These mesh fences are made using a fully UV stabilised printing process through large 5 metre printers, which enables long lasting, highly detailed finished products.

Most shade cloth and printed banner mesh substrates are not fire rated, however our premium product has tested fire retardant properties as well as full CSIRO wind rating.

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As with most business choices, there are pros and cons to all options. In this case, it’s a matter of weighing up your needs and considering your allocated budget.

Still not sure about what product is best for your business? Get in touch here to chat to one of our experts.

• banner design
• Banner Mesh
• branded banners
• building signs
• construction advertising
• Construction signage

Banner Mesh: 10 Benefits For Your Construction Business

More and more businesses are utilising marketing and branding tools to get their name in front of a bigger range of customers. One of these tools is printed banner mesh. Printed banner mesh is a long lasting, high quality form of advertising. It’s a great alternative to the more expensive banner products like vinyl, and with the added benefits of the PVC coated substrate, ink is adequately absorbed, resulting in a sharp, vivid print job. With better print production than plain shadecloth, banner mesh is perfect for construction sites, festival and sporting events.

So for those of you who are still undecided as to whether mesh fencing is right for you and your business, here are 10 benefits of using banner mesh:

1. Increase brand awareness

In today’s day and age, one of the most important aspects to any business is their brand. Your brand represents who you and your company are, it helps people associate their experiences with your company name, and return to you when they need your services again. Banner mesh offers construction businesses in particular, the opportunity to advertise their business in an incredibly targeted way. By printing your logo, business details and ethos on fence mesh and displaying it around a construction site, you increase your brand awareness.

Passersby might take down your details for a job of their own. A potential customer might recognise it the next time they see it, making them more likely to trust your brand. Increasing your brand awareness via banner mesh can lead to higher converting sales.

2. Restrict areas

In the case of a construction site or festival, there may be areas which the public aren’t allowed to access for safety reasons. Mesh fencing can come in handy here too. It’s a great way of sectioning off parts of a construction site, or restricting certain areas where necessary.

3. Superior print reproduction

It’s not every day a graphic works well on mesh, but with the advances in digital technology, and the added advantage of PVC coated substrate, we’re able to recreate vivid and striking images on banner mesh for an affordable price. A high quality print job means that you and your brand will be represented well to the public, with the mesh fencing all the more likely to grab people’s attention and impress.

4. Budget conscious

Another added benefit of using banner mesh for your construction business is that it’s an affordable choice. A premium product with so many added benefits makes it great value for money, and for your business.

5. Wind and rain safe

Banner mesh or fencing mesh has thousands of tiny holes all over its surface to allow for wind flow. This technique ensures that wind doesn’t damage the banner, or knock over the fence which it’s attached to. Construction sites are often exposed to the elements, and banner mesh has been designed with this in mind, making it ideal for windy conditions.

Banner mesh is also waterproof, preventing water droplets sinking into material and ruining the design.

6. Eco friendly

These days, we’re all aware of the terrible impact we’re having on the environment, which is why it’s so important to decrease our imprint wherever possible. Construction mesh is eco friendly, so you can rest assured that you and your business are doing the right thing.

7. Banner mesh is UV protected

Are you concerned about your incredible artwork or business logo fading and looking out of sorts? Mesh banner printing is UV protected which means your print won’t fade under the sun’s rays for up to a period of 12 months.

8. Easy to hang

Fence mesh is incredibly easy to hang yourself, as it has nylon seatbelt edging and eyelets every 500mm. While it’s easy to install, there’s also the option of having it installed for you if you want to save yourself the time. In addition, banner tape on the back of the product is welded to the banners edge, giving it significantly better strength.

• banner design
• Banner Mesh
• branded banners
• Building
• building signs
• building site signage
• construction advertising
• Construction signage
• festival and event signage
• Premium Banner Mesh

5 Reasons to Choose Printed Shade Cloth For Your Construction Site

Printed shade cloth otherwise referred to as ‘printed scrim’ has set the construction advertising industry alight for its ability to instil the dream combination of the perfect tradeoff between quality vs budget. It has become the perfect advertising tool due to its ability to set a smooth aesthetically pleasing display around the construction site. A great feature of printed shade cloth is its printing flexibility and versatility which allows you to showcase and paste an unlimited amount of text or visual images as you please. Shade cloth is particularly suited to the long runs around the perimeter of a construction site for a number of reasons.

• Printed shade cloth is incredibly affordable and is the cheapest entry level product. Despite this it is an incredibly durable product and many contractors use shade cloth along their infrastructure sites where long runs are needed due to it being very cost effective and practical.

• It has button hole eyelets for installation, which appear at the top of the banner. Made from knitted monofilament polythene, it is durable and only has a stretching factor of around 2-3% ensuring the sign will not droop over time after installation. It also has a density level of 70% which allows for great quality print while the open weave nature allows it to handle high wind areas with ease. hence being very popular for outdoor advertising.

• The installation and transportation isn’t at the peril of the client as shade cloth can be quickly and easily applied to temporary fencing via cable ties. Shade cloth is a very flexible option and can be installed on scaffolds, temporary fences, chain wire fences as well as building facades. The process is ideal, particularly for what you pay for and the lifespan on a busy working site is anticipated to be 6-12 months.

• It has unreal practicality, not only is it budget friendly but it is highly practical as it is a permeable structure allowing wind to pass through easily, creating light loads on the structure to which it is attached. It’s versatility as it can incorporate your business logo, colour schemes and fonts and it is because of this shade cloth is a very popular method of construction site advertising or scaffold branding, although it is often seen at music festivals, sporting events, retail sites, community and school locations and large scale events of all types

• Shade cloth fabric also complies with all OH&S requirements and obligations under the relevant Australian Standards AS 4768 – 2007.

Shade cloth boasting attributes of great print quality and reproduction which ensures a consistent pattern of the company logo that remains consistent and runs along the whole length of the product. Shade cloth will increase brand visibility and awareness and prompt customers to make contact with your company.

To find out more information about one of our most popular products, please call 1300 368 978 to speak to a Mesh Direct team member.

• banner design
• Banner Mesh
• branded banners
• building signs
• building site signage
• Construction
• construction advertising
• Construction signage
• construction site safety
• printed shade cloth
• safety signage
• scrim
• Shade Cloth
• Signage
• Temporary fencing

Media Walls – The Perfect Brand Promotional Tool For Events

Media walls are perfect for an extensive range of festival and event signage options and are your premier option for sponsor promotion and brand awareness. All events are unique and have their own style and what a better way to distinguish yourself from the crowd with a personalised and unique media wall to capture the audiences attention. The most common way event organisers are able to distinguish themselves is through a physical sense; through artistry and design they allow themselves and their sponsors memorable to their audience. Many events are flooded with sponsors that all want to get a slice of the attention and what a better way than to achieve optimal branding results than with media wall signage.

In an advertising sense, the use of media walls and event walls for festivals and events is that they generally see tens of thousands of people congregate to a small enclosed space or they have a huge television presence which gains exposure to the masses. There is often a large amount of physical areas with wasted space that could be occupied and used for advertising space in need of covers, media walls and bars or stand wraps along with many more. For sponsors they guarantee a large audience and exposure for their brand and/or message.

Versatility is of high importance and different sizes are often needed for different events. As a result there a varying sizes available to suit all events generally ranging from 2.3m (width) x 2.26 (heights) to 6m (width) x 2.26m (height). To ensure you get the right event wall option speak to the experts and various companies such as ourselves at Mesh Direct to have the right product for the right application.

Media walls have featured and become apart of the event landscape over the past decade and have been seen in some of the largest events in Australia. Events often have tough time constraints and as a result the media wall acquiring process has been perfected to adapt to time pressures and logistical constraints with supplying media walls for events. There are even event printing apps to ensure that things run as smoothly as possible.

Media walls are the perfect option for event and festivals such as brand and product promotions , concerts, product launches, theatrical, media walls for media events, sporting events, marathons, church events, school events and community events. All products created by companies such as Mesh Direct are produced from the highest quality inks and substrates using the latest print technology and are all printed here in Australia. They are companies that you can trust for all your media wall and banner solutions for events, not only to deliver on time, on budget and on spec, but they also pride themselves on providing fantastic service.

• Advertising and design
• banner design
• banner finishing options
• Banner Mesh
• banner strength
• branded banners
• Building
• building signs
• Building Wraps
• Construction
• construction advertising
• construction site safety
• construction site signage
• Corflute Signage
• event walls
• Events
• festival and event signage
• media advertising
• medial walls