building site signage Archives - Mesh Direct Platinum

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How To Build Your Construction Business with Branded Banners

February 28, 2022 / in Blog / by Mesh Direct / No Comments

With the right artwork, branded banners have the ability to build your construction business and drive clients to commission jobs with your company. But how can printed signage contribute to your business’ growth and sales? We’ve got a number of tips you can use when it comes to getting the most from your branded banners.

1. Utilise advertising space

The beauty of branded banners, temporary fencing and hoarding is that they provide you with advertising space that’s either rarely or never utilised. These options give developers what would essentially be blank canvases and turn them into an opportunity for them to promote their business.

These areas are usually in high traffic zones, which are exposed to numerous people on a daily basis. Therefore, signage solutions like branded banners help get your business name and services out in front of a new audience, and potentially new clients.

Creating awareness for your brand is half the battle when it comes to attaining new, ongoing clients. Utilising advertising space on your existing construction and development sites is a great way to get your business out there.

2. Create a professional aesthetic

Whether we like it or not, we all judge the packaging of a product, and in the case of your construction business the packaging is the signage and fencing options you choose.

By opting for branded banners when it comes to your temporary fencing, it creates a professional and uniform look across the scope of your development, in addition to utilising any otherwise overlooked advertising space.

Creating a professional aesthetic provides your brand with social proof – it instantly looks more reputable, and provides a much stronger first impression to potential clients.

3. Opt for a range of signage products

Here at Mesh Direct, branded banners are just the beginning when it comes to our signage solutions. We offer a range of different mesh substrates for branded banners, but we also provide our clients with numerous other products, including: corflute, vinyl hoarding, alupanel signage, wind mesh and nature screens to name a few.

A range of different branded signage solutions in addition to your banners will help you achieve that uniform look and utilised all that overlooked advertising space. It will also ensure that your construction site is adequately adhering to safety signage requirements.

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Still not sure how branded banners and signage solutions can help build your construction business? Give us a call on 1300 368 978 or drop us a line here.

The Search for Your Signage Solution: Where to Begin

August 14, 2017 / in Blog / by Mesh Direct / No Comments

As experts in grand format printing, we’re well aware that the search for your signage solution can be a daunting one. There are always numerous factors to consider in terms of your construction or development site alone. As a developer you need to consider environmental factors as well as the safety of your workers.

If you’re looking for branded signage, the chances are that you also have an addition goal in mind for your mesh banners and temporary fencing, and so this goal needs considering. Finally, you’ll also need to have a solid grasp on the budget that’s available to you, and what the best options are for the amount you’ve designated.

So with these details in mind, let’s delve a little deeper into each of them, and see how you can use the knowledge to find the perfect signage solution for you and your business.

1. Assess your construction site

Before you decide on any specific signage options you first need to assess your construction or development site. One of the first things we ask our potential clients is about the predicted wind load of the site.

The wind factor is a crucial aspect of the site to consider when searching for mesh banners and signage options. If your site is located in a high wind area, you’ll need to opt for wind mesh, which is especially created to withstand large wind loads. Other signage options don’t hold up as well in windy conditions as they don’t have the correct perforation.

There are plenty of other factors to consider, such as is your site outdoors or indoors? How large is your site? For example, if it’s a large-scale development, you may need something like a building wrap rather than simple temp fencing. You also need to be asking yourself about safety hazards and whether or not you’re required to have safety signage posted throughout your site for your workers. Perhaps you’ll need directional signage as well.

Sit down with your project manager and list down these aspects of your site.

2. Determine the goal of your signage

In order to get impressive results for your company, you’ll need to be specific when determining the goals you’re aiming for. Do you want your business to gain more exposure, are you aiming for a certain number of new leads? Do you want to advertise a particular event or business?

These are all questions you will need to answer in order for us to help you select the right signage option. For the best print resolution, we’d recommend opting for our premium banner mesh, however if you’re looking for more basic temporary fencing where the print quality isn’t paramount, printed shade cloth or “scrim” is another option.

Knowing the purpose and goal of your signage will make the search for the perfect solution all the more simple.

3. Know your budget

The final factor to consider before delving into the various signage products available is your budget. Grand format printing doesn’t have to be a bank-breaking exercise, particularly if you know your budget from the get-go.

There are numerous options here at Mesh Direct that are great for businesses who need to be on the conservative side of pricing. We’d never compromise on quality, so you can rest assured that our budget-friendly products such as standard banner mesh and partial printed shade cloth are still held to the highest standard.

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Once you’ve considered these factors, let’s talk mesh! Get in touch via our contact form or give us a call on 1300 368 978, and we’ll talk you through our numerous signage solution options.

Printed Shade Cloth: Your Budget Friendly Solution

July 17, 2017 / in Blog / by Mesh Direct / No Comments

This post delves into the affordable and practical nature of Printed Shade Cloth at Mesh Direct.

When it comes to creating effective printed signage, most businesses have one thing in common: budgets. Unfortunately, budgets rule the majority of our business decisions, including what we’re able to print!

Luckily, Mesh Direct offers plenty of options for printed shade cloth and printed signage for those who need to be a little conservative with their purse strings. Printed shade cloth, otherwise known as ‘scrim’ is an affordable and useful option for small and large businesses alike.

Most commonly used in the construction industry to cover temporary fencing around unsightly development sites, printed shade cloth has a number of benefits for just a fraction of the price of its more premium counterparts.

Our printed shade cloth is crafted from a permeable substrate, making it the ideal solution for your advertising and branding needs while on a budget. It’s built to withstand the harsh Australian weather as well, and allows large wind loads to flow through with ease.

We always we recommend that our clients make the most of the advertising opportunity that comes with any temporary fence covering by printing their business logo or details onto the printed shade cloth. The print reproduction is good quality, and makes for a welcome distraction and an impressive branding option when it comes to revamping your temporary or permanent fencing around a site.

As we’re all about budgets meeting practicality, and ensuring that our customers are always 100% satisfied, we offer numerous shade cloth options: unprinted, partially printed or fully printed shade cloth in lengths of 50 metre rolls.

Mesh Direct’s printed shade cloth is crafted from knitted monofilament polythene, making it durable and only has a stretch factor of around 2-3%. This ensures that your sign won’t droop over time after your installation. With a density of 70%, our shade cloth boasts a great print quality, that doesn’t lose the benefits of its substrate permeability and its wind load versatility.

This type of material is generally used in longer runs where there isn’t much room for wind forces to escape.

to handle wind. Shade cloth is most commonly used in longer runs where there is not much room for wind forces to escape. This isn’t a problem as our printed shade cloth is well suited to windy areas.

Mesh Direct has a great logistics network and therefore can produce large orders of shade cloth and can usually guarantee the delivery of your banners within 10 days from the date of payment confirmation and/or artwork approval. All of our shade cloth banners, both printed and unprinted are only available in 50 metre rolls with a minimum order of 2 rolls.

Printed Banner Mesh - Scentre Group by Mesh Direct

Identifying the Right Material for Your Banner

July 03, 2017 / in Blog / by Mesh Direct / No Comments

When it comes to mesh banners and printed signage options, identifying the right material for your banner can be challenging. Often the sheer volume of choices available out there can seem overwhelming, especially when you’re not familiar with the finer details.

But as always, here at Mesh Direct we’ve got your bases covered. Let’s take a closer look at the different types of banner material, so you can work out what’s right for you and your business…

1. Premium Banner Mesh

The name gives much of it away, but our premium banner mesh is the highest quality material we offer. It boasts an incredible sharp print resolution, ensuring that logos and business artwork always look their best. We use UV stabilised inks to print and PVC coated polyester for the best durability.

Our premium banner mesh option has tested fire retardant properties as well as a full CSIRO wind rating. It also has a GSM of 270 and a thread count of 12 per inch. This is the highest thread count mesh we offer, making it the best for print reproduction.

2. Standard Banner Mesh

Our standard banner mesh has a GSM of 200 and is the next best option in terms of print resolution after premium banner mesh. Standard is a particularly good choice for those who are on a tighter budget but still want a high quality, durable result.

The print quality of standard mesh is still incredibly high, making it perfect for your logo, business information and artwork. Standard has a thread count of 9 threads per inch rather than premium’s 12 threads.

It’s worth noting that due to the fewer threads, the print reproduction and quality is not as perfect as the premium banner mesh option. However, standard is still a perfectly good signage solution for businesses large and small.

3. Wind Mesh

Wind mesh is one of our most versatile signage solutions as it’s carefully made to withstand large wind loads as well as that typically harsh Australian climate. Wind mesh is designed with an open weave and perforated material so that high wind loads can travel through without damaging or knocking over the fence. It can be applied in many different scenarios including scaffolding, temporary fences, and between fence poles, which allows for many great advertising opportunities and allows for visually appealing worksites.

The coated substrate allows the ink to be very well absorbed and all of our fencing mesh banners use a fully UV stabilised printing process through large 5 metre printers. This enables long lasting, highly detailed finished products.

4. Shade Cloth

If you’re on a super tight budget, then printed shade cloth or “scrim” might be the solution for you. This is an incredibly affordable option for those looking for a budget-friendly alternative to premium or standard mesh.

Crafted from a permeable substrate, our shade cloth is a practical advertising tool in the harsh Australian conditions and allows large wind loads to pass through the material with ease, which means there are low risk loads on the structure it is attached to.

The printing options allow for your business logo, various colour schemes and fonts to enhance visibility and attractiveness. However, the print reproduction isn’t as perfect as with standard or premium banner mesh due to the lower thread count and perforated design.

5. Other printed signage options

Of course, if after reading this you’ve decided that none of these materials are right for your banner or signage needs, there are plenty more options to choose from. At Mesh Direct we have a range of alternative (and complementary) products such as vinyl hoarding, corflute signage, building wraps, jump form signage, alupanel signage and much more.

If you’d like assistance with identifying which banner material is right for you, give us a call on 1300 368 978.

How To Guide: Banner Care and Maintenance

June 19, 2017 / in Blog / by Mesh Direct / No Comments

We’re passionate about premium mesh banner products and signage solutions. However, in order for any of your mesh banners to stand the test of time, you need to be aware of how to care for them correctly. That’s why we’ve put together this handy how-to guide on banner care and maintenance. This way, you can be sure that your banners will last for years to come.

1. Use the right product

The first thing you’ll need to be aware of when it comes to banner care and maintenance is ensuring that you’ve purchases the correct product to begin with. For example, if your building site is in a high wind area, you need to be aware of this, and opt for wind mesh – mesh that is specifically designed to withstand the elements.

Using the correct product is half the battle of ensuring that your mesh banner stands the test of time, and continues to look impressive.

2. Store your banner correctly

Banners should always be rolled up for storage as opposed to folded or scrunched up. Folding or scrunching can create lines and creases which are hard to remove and can affect the overall look of your banner when you go to reinstall it.

You also need to be sure that all your signage solutions, including any printed banners, are dry before you pack them away for storage. Leaving banners damp or wet can cause the product to go mouldy, which will possibly render it un-useable next time.

3. Clean your banner

Naturally, over the course of its lifetime, your banner may be exposed to dirt at one time or another. To clean any dirt away, use a damp cloth to gently wipe it down, with no cleaning products. If you find that you do need a little more than elbow grease, use a very mild soap and water combination. By no means should you use chemical based or bleach products as these will damage the print of your banner.

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If you’d like to know more about how printed banner mesh can work for you and your business, contact us here, or give us a call on 1300 368 978.

Case Study: Scentre Group

February 27, 2017 / in Blog / by Mesh Direct / No Comments

Mesh Direct was lucky enough to be approached by Scentre Group (the owner and operator of Westfield in Australia and New Zealand) to help them with their signage and mesh fencing needs.

Scentre Group has been around since 2014 and is the result of a merger between Westfield Retail Trust and Westfield Group’s Australian and New Zealand management business. It combined the retail real estate assets valued at 43.3 billion and shopping centre ownership interests of 30.8 billion.

The Scentre Group’s shopping centres are highly productive, with massive franchise value and attract an array of the world’s famous retail brands. The shopping centres are a dynamic and essential aspect of the economy, as well as the community’s social fabric.

Scentre came to Mesh Direct for assistance with shopping centre development signage for all over Australia. Every job with Scentre is large-scale, and involves collaborating with numerous people, and making sure that every detail is perfect.

Together with the professionals over at Scentre, the Mesh Direct team organised custom printed banners and signage for the large scale development and construction sites.

Mesh Direct provided the following premium products:

Safety signs
Vinyl banners
Premium banner mesh
Directional signage
Lift access signage
Corflute signage

In addition to various mesh banner and signage products, we covered the developments over a range of different locations, including: Westfield Kotara, Westfield Hurstville, Westfield Miranda and Westfield Bondi Junction.

As usual, we provided the best in customer service, and fast turnaround times to meet Scentre’s tight deadlines. The products we delivered were, as always, of exceptional quality and durability.

We worked in partnership with Scentre Group to create a professional and uniform branded look across numerous different construction and development sites.

As a result, we’ve maintained a thriving relationship with Scentre Group for over two years.

Banner Mesh: 10 Benefits For Your Construction Business

January 15, 2017 / in Blog / by Mesh Direct / No Comments

More and more businesses are utilising marketing and branding tools to get their name in front of a bigger range of customers. One of these tools is printed banner mesh. Printed banner mesh is a long lasting, high quality form of advertising. It’s a great alternative to the more expensive banner products like vinyl, and with the added benefits of the PVC coated substrate, ink is adequately absorbed, resulting in a sharp, vivid print job. With better print production than plain shadecloth, banner mesh is perfect for construction sites, festival and sporting events.

So for those of you who are still undecided as to whether mesh fencing is right for you and your business, here are 10 benefits of using banner mesh:

1. Increase brand awareness

In today’s day and age, one of the most important aspects to any business is their brand. Your brand represents who you and your company are, it helps people associate their experiences with your company name, and return to you when they need your services again. Banner mesh offers construction businesses in particular, the opportunity to advertise their business in an incredibly targeted way. By printing your logo, business details and ethos on fence mesh and displaying it around a construction site, you increase your brand awareness.

Passersby might take down your details for a job of their own. A potential customer might recognise it the next time they see it, making them more likely to trust your brand. Increasing your brand awareness via banner mesh can lead to higher converting sales.

2. Restrict areas

In the case of a construction site or festival, there may be areas which the public aren’t allowed to access for safety reasons. Mesh fencing can come in handy here too. It’s a great way of sectioning off parts of a construction site, or restricting certain areas where necessary.

3. Superior print reproduction

It’s not every day a graphic works well on mesh, but with the advances in digital technology, and the added advantage of PVC coated substrate, we’re able to recreate vivid and striking images on banner mesh for an affordable price. A high quality print job means that you and your brand will be represented well to the public, with the mesh fencing all the more likely to grab people’s attention and impress.

4. Budget conscious

Another added benefit of using banner mesh for your construction business is that it’s an affordable choice. A premium product with so many added benefits makes it great value for money, and for your business.

5. Wind and rain safe

Banner mesh or fencing mesh has thousands of tiny holes all over its surface to allow for wind flow. This technique ensures that wind doesn’t damage the banner, or knock over the fence which it’s attached to. Construction sites are often exposed to the elements, and banner mesh has been designed with this in mind, making it ideal for windy conditions.

Banner mesh is also waterproof, preventing water droplets sinking into material and ruining the design.

6. Eco friendly

These days, we’re all aware of the terrible impact we’re having on the environment, which is why it’s so important to decrease our imprint wherever possible. Construction mesh is eco friendly, so you can rest assured that you and your business are doing the right thing.

7. Banner mesh is UV protected

Are you concerned about your incredible artwork or business logo fading and looking out of sorts? Mesh banner printing is UV protected which means your print won’t fade under the sun’s rays for up to a period of 12 months.

8. Easy to hang

Fence mesh is incredibly easy to hang yourself, as it has nylon seatbelt edging and eyelets every 500mm. While it’s easy to install, there’s also the option of having it installed for you if you want to save yourself the time. In addition, banner tape on the back of the product is welded to the banners edge, giving it significantly better strength.

Printed Shade Cloth Freyssinet by Mesh Direct

5 Reasons to Choose Printed Shade Cloth For Your Construction Site

December 01, 2016 / in Blog / by Mesh Direct / No Comments

Printed shade cloth otherwise referred to as ‘printed scrim’ has set the construction advertising industry alight for its ability to instil the dream combination of the perfect tradeoff between quality vs budget. It has become the perfect advertising tool due to its ability to set a smooth aesthetically pleasing display around the construction site. A great feature of printed shade cloth is its printing flexibility and versatility which allows you to showcase and paste an unlimited amount of text or visual images as you please. Shade cloth is particularly suited to the long runs around the perimeter of a construction site for a number of reasons.

Printed shade cloth is incredibly affordable and is the cheapest entry level product. Despite this it is an incredibly durable product and many contractors use shade cloth along their infrastructure sites where long runs are needed due to it being very cost effective and practical.

It has button hole eyelets for installation, which appear at the top of the banner. Made from knitted monofilament polythene, it is durable and only has a stretching factor of around 2-3% ensuring the sign will not droop over time after installation. It also has a density level of 70% which allows for great quality print while the open weave nature allows it to handle high wind areas with ease. hence being very popular for outdoor advertising.

The installation and transportation isn’t at the peril of the client as shade cloth can be quickly and easily applied to temporary fencing via cable ties. Shade cloth is a very flexible option and can be installed on scaffolds, temporary fences, chain wire fences as well as building facades. The process is ideal, particularly for what you pay for and the lifespan on a busy working site is anticipated to be 6-12 months.

It has unreal practicality, not only is it budget friendly but it is highly practical as it is a permeable structure allowing wind to pass through easily, creating light loads on the structure to which it is attached. It’s versatility as it can incorporate your business logo, colour schemes and fonts and it is because of this shade cloth is a very popular method of construction site advertising or scaffold branding, although it is often seen at music festivals, sporting events, retail sites, community and school locations and large scale events of all types

Shade cloth fabric also complies with all OH&S requirements and obligations under the relevant Australian Standards AS 4768 – 2007.

Shade cloth boasting attributes of great print quality and reproduction which ensures a consistent pattern of the company logo that remains consistent and runs along the whole length of the product. Shade cloth will increase brand visibility and awareness and prompt customers to make contact with your company.

To find out more information about one of our most popular products, please call 1300 368 978 to speak to a Mesh Direct team member.

How to Create a USP for Your Construction Business

November 01, 2016 / in Blog / by Doodles / No Comments

A USP (unique selling proposition) is the basis of effective marketing for any construction business, converting features of your company into key benefits that consumers will recognise. All aspects of your marketing system should pinpoint to your unique selling proposition; for customers to detect why you are different and better than the rest. Every business can benefit from having a USP, particularly new business owners. USPs help clientele identify your company as a reliable and professional source, contributing to profit.

A clear and creative USP will establish your business as the go-to business as the go-to resource for your clients needs and should be advertised in your website or printed banners with and eye-catching, easy to follow design; including testimonials and relevant images of your work. This reinforces who you are and what you do, generating reviews and referrals that will potentially lead to loyal clients. Your USP is what drives your company and ultimately the success of the business. All based around differentiation, USP’s require a reflection overview and discussion.

Questions that you should ask yourself are:
1. What characteristics and values does my business offer to construct a USP?
2. What makes my business more valuable and visible than your competitors in this highly ambitious market?

Although, for consumers to really grasp the concept of your USP, converting the features into benefits is key. This way they will understand what your service or product does, but also what they will gain from it; creating a better customer client relationship, therefore generating a sales lead. One way of forming a USP is to research your competitors and identify what they have to offer. This could give you a useful insight into their attitudes, politics and priorities. It is healthy competition, allowing all businesses to create and distinguish their very own USP, leading to a competitive advantage and greater profitability.

One of the most harmful things for a new business owner is not proposing a unique and creative selling proposition to their target audience, and researching their competitors to try and achieve this. In these selling points, besides from the obvious – ‘What do you offer and why are you different?’, you should talk about different angles of customers possible concerns or questions. This way you are tackling the situation head on, giving them all the information they need. Promotional and price strategies are always going to be the most common in the competitive market. However, the quality of the product or service you are promoting allows you to have a huge advantage; this adheres to the recognition or product recall of the company. When your objectives are clear and concise, your primary mechanism for your USP should include all forms of advertising on social media, local papers, and outdoor advertising.

With a USP you can expect to see changes form both the external and internal structure of the company. Generating more leads, trust and loyalty from your customers as they believe you are the best person to provide them with what they need. Internal changes include, more confident and focused staff members, which leads to a better planning system.

Use your unique selling proposition effectively, consistently and you are sure to see the results.

Mesh Direct are the leading suppliers of printed banners for the construction industry. We help construction businesses get their message and brand out there to generate much needed business. To find out more about our printed banners, please call us on 1300 368 978 to speak to one of our friendly team members or fill in an enquiry form here.

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