How To Build Your Construction Business with Branded Banners

With the right artwork, branded banners have the ability to build your construction business and drive clients to commission jobs with your company. But how can printed signage contribute to your business’ growth and sales? We’ve got a number of tips you can use when it comes to getting the most from your branded banners.

1. Utilise advertising space

The beauty of branded banners, temporary fencing and hoarding is that they provide you with advertising space that’s either rarely or never utilised. These options give developers what would essentially be blank canvases and turn them into an opportunity for them to promote their business.

These areas are usually in high traffic zones, which are exposed to numerous people on a daily basis. Therefore, signage solutions like branded banners help get your business name and services out in front of a new audience, and potentially new clients.

Creating awareness for your brand is half the battle when it comes to attaining new, ongoing clients. Utilising advertising space on your existing construction and development sites is a great way to get your business out there.

2. Create a professional aesthetic

Whether we like it or not, we all judge the packaging of a product, and in the case of your construction business the packaging is the signage and fencing options you choose.

By opting for branded banners when it comes to your temporary fencing, it creates a professional and uniform look across the scope of your development, in addition to utilising any otherwise overlooked advertising space.

Creating a professional aesthetic provides your brand with social proof – it instantly looks more reputable, and provides a much stronger first impression to potential clients.

3. Opt for a range of signage products

Here at Mesh Direct, branded banners are just the beginning when it comes to our signage solutions. We offer a range of different mesh substrates for branded banners, but we also provide our clients with numerous other products, including: corflute, vinyl hoarding, alupanel signage, wind mesh and nature screens to name a few.

A range of different branded signage solutions in addition to your banners will help you achieve that uniform look and utilised all that overlooked advertising space. It will also ensure that your construction site is adequately adhering to safety signage requirements.

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Still not sure how branded banners and signage solutions can help build your construction business? Give us a call on 1300 368 978 or drop us a line here.

• banner design
• Banner Mesh
• branded banners
• Building
• building signs
• building site signage
• Building Wraps
• Construction
• construction advertising
• Construction signage
• Premium Banner Mesh
• Signage
• Temporary fencing

Case Study: Meriton

Mesh Direct was approached by Meriton to assist them with a large scale development and building wrap. Founded in 1963, Meriton is now Australia’s biggest residential apartment developer.

More than 70,000 apartments have been developed, designed and built by Meriton across Australia’s east coast. Additionally, Meriton is responsible for some of the highest residential towers in the Gold Coast, Sydney and Brisbane.

Naturally, Meriton has an impressive portfolio and offers sales and leasing, as well as property and strata management services. Meriton’s luxury accommodation brand Meriton Serviced Apartments spans across more than thirteen locations country-wide.

When Meriton began to develop their latest large scale construction site, they came to Mesh Direct for solutions to their scaffolding and high-rise development needs.

After much communication with the established brand, Mesh Direct provided the organisation with premium banner mesh in the form of north and south facing banners across the development.

Mesh Direct organised the design and printing of the large-scale banners for the high rise building and scaffolding. The building wrap was created and then transported to the construction site.

We had to use Ropetek and abseiling techniques in order to install the massive banners.

During the installation process, challenges arose due to the significant winds plaguing Parramatta at the time. While premium banner mesh offers great wind durability, the conditions were extreme and Mesh Direct worked extra diligently to provide Meriton with solutions to these unforeseen issues and challenges.

The result of this project was an impressive building wrap that withstood both the test of time and the blustering conditions of the high velocity winds.

Mesh Direct has maintained an ongoing relationship with the Meriton brand, and have since been commissioned to provide banner mesh for another large scale development.

If you’re interested to see how building wraps and large scale printing can work for your development, get in touch with us here.

• Banner Mesh
• building signs
• Building Wraps
• construction advertising
• grand format printing
• Large scale projects
• Premium Banner Mesh

Printed Banner Mesh: Ultimate Guide To Common Terms

When it comes to the utilising printed banner mesh in your construction business, the terminology and vernacular might take some getting used to. Which is why we’ve put together an ultimate guide to common terms used in the world of signage, mesh banners and shade cloth.

Banner mesh

If you’ve been considering the fencing around your construction site, you’ve probably heard the term ‘banner mesh’. Banner mesh is the material that covers a construction site fence. If a business is utilising it effectively, it often features branding, a logo and the business’ details.

Banner mesh is an incredibly effective way to increase your brand awareness, and is a great way to create uniformity across a construction or festival site. Our mesh is sold in an array of lengths and can also be purchased in individual fence panels. For more information on panels of mesh, visit our banner mesh fence panels page.

Banner mesh is a general term that encompasses three different types of mesh: premium banner mesh, standard banner mesh and wind mesh.

Premium banner mesh

As the name suggests, premium printed banner mesh is a type of banner mesh. Of our products, this is generally the most sought-after, as it’s highly durable and versatile. It’s also the banner mesh that provides the most stunning print results, while still allowing for that all-important wind flow.

This style of mesh fencing boasts PVC coated substrate which ensures that the ink from your print job is adequately absorbed, as well as provided UV protection.

Standard banner mesh

Standard banner mesh is our mid range fencing product. For those businesses on a tighter budget, this may be a more affordable than our premium option. While the print quality isn’t as good, it still offers an excellent structure, uniform look and print quality.

This product is incredibly easy to install, using simple cable ties and metal eyelets, making it a great temporary fencing solution for any event or construction site.

Wind mesh

Wind mesh is the final product in our printed banner mesh collection. It’s a product that’s specially made to withstand large wind loads and the harsh Australian climate.

This printed banner mesh is designed with a much more open weave, with perforated material that allows more wind to flow through the mesh. This puts less load and pressure on the structure to which it’s attached, making it and ideal solution for high-wind areas and construction sites. The fact that it’s a more perforated product means that the print quality isn’t as high as our premium banner mesh, however it still provides a professional finish.

Wind flow

When working out which printed mesh banner product is right for you, you may be asked to consider what the wind flow is like in your designated area.

Wind can have a major impact on how durable your mesh fencing is, and so if you’re planning on installing in a high wind area, you’ll need to opt for wind mesh, which as we mentioned above, has a more open weaved designed for this type of environment.

Building wraps

If you’re in the business of large scale developments, you may have come across the term ‘building wraps’, you may have even seen one for yourself.

Building wraps are extremely popular in Europe and America, particularly when it comes to landmarks undergoing maintenance or construction.

Traditionally, these wrap around the entire facade of the building, with a rendition of the building underneath. Alternatively, other companies opt for cityscapes, nature scenes, while some use it as an advertising platform for their brand.

Jump form signage

Another product in our large scale development arsenal, jump form signage is a great signage option to utilise throughout the building process. This is one of the first structures to go in place on the construction site, and progresses up the building as the scaffolding and building grows. It’s a super effective form of advertising due the high visibility of high rises and the long-term nature of the projects.

As the building grows, so does the scope for advertising and the potential for your brand to reach a larger audience.

Another advantage is that it not being situated on street level it is virtually vandal proof.

Vinyl hoarding banners

If you’ve got a thicker fence that’s more solid than a chain link fence, vinyl hoarding banners are the solution. These banners are attached to wood hoardings made from wood panel, this creates a strong surface, and provides an ideal background to allow for premium quality print on non-permeable signage.

This is a well-regarded option for urban areas, and is often used within shopping centres. It’s also ideal for crowd control in both large and small scale events.

Vinyl hoarding is so aesthetically pleasing that the Sydney City Council enforced that all hoardings be dressed with vinyl.

Alupanel signage

Alupanel signage is fast becoming one of the most popular methods of signage around the globe. This is made from a hard-core substrate that is used for permanent installations such as building signage, advertising and shop fronts.

It’s got an outstanding print reproduction and quality, and is ideal for long-term solutions. The alupanels hold resistance properties that make it incredibly suitable for outdoors. It’s chemically resistant, rustproof and waterproof, and is a relatively light-weight option, making it easy to install.

Shade cloth

Shade cloth is one of the most commonly used banner products used, and is incredibly versatile. Also known as ‘scrim’, it can be sold as plain (unprinted), partially printed or fully printed to suit your needs.

It can be completely customised to suit scaffolds, temporary fences, chain wire fences and building facades. It’s an adaptable and budget-friendly option for everything from construction sites to music festival fencing.

Mesh fence panels

Using printed banner mesh in fence panels, this product is perfect for temporary fencing on construction sites. Mesh fence panels provide a great amount of flexibility on site, and can be moved around easily as your construction site grows.

This type of mesh is also very aesthetically appealing, and makes any site look uniform and professional.

Corflute signage

Corflute signage is also often called corrugated plastic signage or corriboard. It’s a flat, rigid substrate that’s especially versatile. It can be used practically anywhere and is extremely easy to install on just about anything including walls, fences and hoarding.

At Mesh Direct, our corflute signage is fully UV stabilised and can last for years with the proper care. We use only the highest quality inks available and our corflute signage is printed directly onto substrate on 3mm or 5mm thick bases.

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And there you have it! Our ultimate guide to printed banner mesh terminology. Still got questions? No problem, get in touch to talk to one of our experts.

• banner design
• Banner Mesh
• branded banners
• Building Wraps
• construction advertising
• Premium Banner Mesh
• printed banner mesh
• Shade Cloth
• Temporary fencing
• Vinyl
• vinyl hoardings

Media Walls – The Perfect Brand Promotional Tool For Events

Media walls are perfect for an extensive range of festival and event signage options and are your premier option for sponsor promotion and brand awareness. All events are unique and have their own style and what a better way to distinguish yourself from the crowd with a personalised and unique media wall to capture the audiences attention. The most common way event organisers are able to distinguish themselves is through a physical sense; through artistry and design they allow themselves and their sponsors memorable to their audience. Many events are flooded with sponsors that all want to get a slice of the attention and what a better way than to achieve optimal branding results than with media wall signage.

In an advertising sense, the use of media walls and event walls for festivals and events is that they generally see tens of thousands of people congregate to a small enclosed space or they have a huge television presence which gains exposure to the masses. There is often a large amount of physical areas with wasted space that could be occupied and used for advertising space in need of covers, media walls and bars or stand wraps along with many more. For sponsors they guarantee a large audience and exposure for their brand and/or message.

Versatility is of high importance and different sizes are often needed for different events. As a result there a varying sizes available to suit all events generally ranging from 2.3m (width) x 2.26 (heights) to 6m (width) x 2.26m (height). To ensure you get the right event wall option speak to the experts and various companies such as ourselves at Mesh Direct to have the right product for the right application.

Media walls have featured and become apart of the event landscape over the past decade and have been seen in some of the largest events in Australia. Events often have tough time constraints and as a result the media wall acquiring process has been perfected to adapt to time pressures and logistical constraints with supplying media walls for events. There are even event printing apps to ensure that things run as smoothly as possible.

Media walls are the perfect option for event and festivals such as brand and product promotions , concerts, product launches, theatrical, media walls for media events, sporting events, marathons, church events, school events and community events. All products created by companies such as Mesh Direct are produced from the highest quality inks and substrates using the latest print technology and are all printed here in Australia. They are companies that you can trust for all your media wall and banner solutions for events, not only to deliver on time, on budget and on spec, but they also pride themselves on providing fantastic service.

• Advertising and design
• banner design
• banner finishing options
• Banner Mesh
• banner strength
• branded banners
• Building
• building signs
• Building Wraps
• Construction
• construction advertising
• construction site safety
• construction site signage
• Corflute Signage
• event walls
• Events
• festival and event signage
• media advertising
• medial walls

How to Create a USP for Your Construction Business

A USP (unique selling proposition) is the basis of effective marketing for any construction business, converting features of your company into key benefits that consumers will recognise. All aspects of your marketing system should pinpoint to your unique selling proposition; for customers to detect why you are different and better than the rest. Every business can benefit from having a USP, particularly new business owners. USPs help clientele identify your company as a reliable and professional source, contributing to profit.

A clear and creative USP will establish your business as the go-to business as the go-to resource for your clients needs and should be advertised in your website or printed banners with and eye-catching, easy to follow design; including testimonials and relevant images of your work. This reinforces who you are and what you do, generating reviews and referrals that will potentially lead to loyal clients. Your USP is what drives your company and ultimately the success of the business. All based around differentiation, USP’s require a reflection overview and discussion.

Questions that you should ask yourself are:
1. What characteristics and values does my business offer to construct a USP?
2. What makes my business more valuable and visible than your competitors in this highly ambitious market?

Although, for consumers to really grasp the concept of your USP, converting the features into benefits is key. This way they will understand what your service or product does, but also what they will gain from it; creating a better customer client relationship, therefore generating a sales lead. One way of forming a USP is to research your competitors and identify what they have to offer. This could give you a useful insight into their attitudes, politics and priorities. It is healthy competition, allowing all businesses to create and distinguish their very own USP, leading to a competitive advantage and greater profitability.

One of the most harmful things for a new business owner is not proposing a unique and creative selling proposition to their target audience, and researching their competitors to try and achieve this. In these selling points, besides from the obvious – ‘What do you offer and why are you different?’, you should talk about different angles of customers possible concerns or questions. This way you are tackling the situation head on, giving them all the information they need. Promotional and price strategies are always going to be the most common in the competitive market. However, the quality of the product or service you are promoting allows you to have a huge advantage; this adheres to the recognition or product recall of the company. When your objectives are clear and concise, your primary mechanism for your USP should include all forms of advertising on social media, local papers, and outdoor advertising.

With a USP you can expect to see changes form both the external and internal structure of the company. Generating more leads, trust and loyalty from your customers as they believe you are the best person to provide them with what they need. Internal changes include, more confident and focused staff members, which leads to a better planning system.

Use your unique selling proposition effectively, consistently and you are sure to see the results.

Mesh Direct are the leading suppliers of printed banners for the construction industry. We help construction businesses get their message and brand out there to generate much needed business. To find out more about our printed banners, please call us on 1300 368 978 to speak to one of our friendly team members or fill in an enquiry form here.

• Advertising and design
• Anti-graffiti
• Anti-Graffiti Coating
• banner care
• banner design
• banner finishing options
• Banner Mesh
• banner strength
• branded banners
• Building
• building signs
• building site signage
• Building Wraps
• Construction
• construction advertising
• Construction signage
• construction site safety
• construction site signage
• grand format printing
• Premium Banner Mesh
• safety signage
• vinyl hoardings

Tips on Building Your Construction Business With Branded Banners

Construction signage serves as a direct network to your company and potential clients, as well as, provides information on your building sites. Branded banners have an extensive range of capabilities to meet your construction signage needs which includes higher advertising recall and delivers greater advertising impact. There are a few things you need to consider when it comes to branded banners for great results:

Choosing the Right Materials:Premium Banner Mesh: There are quite a few options available when choosing the right banner material. Premium banner mesh has a tight dense weave and has great print reproduction. It is a really strong product when you want to advertise very specific picture and sales messages. It has super tough  edging and a nylon welded backing, so you get supreme strength in high wind areas or building sites which tend to be a bit rough and tumble.

Shade Cloth (Fence Scrim): If not banner mesh, shade cloth (scrim) are commonly chosen as it is the cheapest entry level product, although, it is still quite tough. It’s very open weaved, designed for high wind areas, perfect for construction sites where you will need long runs of it and makes for an easy installation. Unlike banner mesh, shade cloth doesn’t have an excellent print reproduction so it’s not suitable for great detail, however, simple logos and colour will still look effective.

Vinyl: By far the best material for print reproduction is Vinyl. Ink adheres fantastically to it, giving it that great punch of colour and certainly fantastic for detail and large amounts of information about your site. An example would be hoardings around your building site that require your own branding or some information, this is exactly what you would use, when wind flow is not necessarily a factor. You could also apply anti graffiti to this product; so you are obviously going to be generating a significant longevity to this product. Life expectancy is about 2 years with the right installation and the right lamination and anti graffiti, all of which leaves your signage looking professional and last longer.

• Presentation of Your Banner: As a powerful tool for advertising, the design you choose for your banner gives your company an identity and personality, impacting your target audience. Colours make the biggest impact for your banner as they reach each evoke different feelings. Making sure you have the right colours to represent your brand is crucial. Along with other features, like necessary information for potential clients to get into connect with you. It is also important to make sure your banner has white space, as cluttered banners become unclear and look unprofessional. Whether you want your banner design to be a collection of multiple colour panels or photographs, they all need to work well together in order to construct a design which creates energy, professionalism, and lends you credibility on a whole. Uniqueness is the main point of focus, as viewers will recognise you by your branding, therefore enhance your reputation.

• Placement and Size: When thinking of the placement of your signs, visibility from inside and around the site needs to be taken into account. In order for communication to flow between your company and consumers, larger banners are preferable; especially if the information you are providing is complex. gathering the right dimensions for where your signs needs to be placed is critical; if you place a banner that is too large or too small on your site it will not get the recognition it deserves and makes your business look disorderly.

• Keep it Consistent: Where you can display your banners, do it. Having large, long runs along with construction sites is best, as it repeats your logo and information provided, therefore becoming more memorable to the people viewing it. A strong and consistent brand reinforces your identity and gives the impression of trust and confidence.

• Building Wraps: Building wraps are highly versatile and when used for construction media they deliver a purpose of minimising attention to the surrounding environment, concealing and disguising construction words. With your creative graphics and vibrant colour selection, the public’s eye cannot help but to be drawn to the advertisement, therefore, initiating promotion for your company. All of which helps to reinforce your brand and establish potential customers who may not have been aware that your company or new product pr service exists. Wraps that transform ordinary brick walls into eye catching statements are a great long term investment, as each advertisement will be directed towards a different market. Hence targeting almost every demographic, giving all companies a marketing benefit. They are also cost effective as well as helping protect the frame from external forces such as weather.

• Banner Mesh
• branded banners
• building signs
• building site signage
• Building Wraps
• construction advertising
• Construction signage
• Shade Cloth
• Vinyl

Design 101: Advice on How to Choose Your Banner Design

The beauty and visual appearance of your banner is of the utmost importance. It’s the first thing the customer will notice and it needs to be able to draw them in. With banner design graphics can be a tricky tool to advertise with, too much and the message you’re trying to convey will be lost in the effects, too little and it’s not worth noticing in the first place. Key thing to remember is that the one or two key elements are necessary to grab attention at first glance and always keep in mind the position of your banners.

Fonts 

A huge emphasis should be placed on the font you use. The typeface needs to be able to stand out and be eligible form a distance. It is recommended to choose two fonts from the same family e.g. Sans-serif family. Clear fonts should be used for the body text and more italic/fancy fonts should be used for headings.

Colour 

When thinking about banner design it is important to use high contrast colours between background and letters. Meaning 1 to 3 primary colours and an additional secondary colour, or vice versa, will compliment each other nicely. Finer type faces need stronger colours to balance them out. Contrast in the perfect effect to emphasise mood within your target audience. e.g.  A bright tone background means dark lettering. A common mistake is using too many colours for fonts or blocks of colour for paragraphs, used to highlight certain points. However, instead of highlighting this message, it gets lost in the colour and viewers become disinterested quickly.

Layout and Whitespace 

‘Clean banners are more likely to attract readers then bundles of colour.’ – Do not underestimate the use of white space and abuse of colour. When creating your banner use margins or grids to ensure the fluidity of graphics but let them stand out to readers with shite space- it is made to effectively highlight points or images and will do so justly. But like colour, the overuse of white space can be a mistake. Not presenting enough information or design will also lose the attention of readers and not give your brand the recognition it deserves.

Content 

The content of the banner is just as important. It is where you will be representing your brand with a few short sentences and contact information. Consumers shouldn’t have to stand there and read paragraph after paragraph; it is an information overload and effects the visual presentation as well. Keeping it simples with a few key points, possibly even being divided into small sections.

Consistency

Consistency is key. the layout of your banner needs to keep consistency for aesthetic purposes and also to keep it interesting enough that people will stop and read it. Using the same colour patterns, fonts, and grid layout is a fantastic way to ensure consumers will pick up on important elements and grasp the concept of what your business is about.

• banner design
• Banner Mesh
• branded banners
• building signs
• building site signage
• Building Wraps
• construction advertising
• Construction signage
• Shade Cloth
• Vinyl

Printed Shade Cloth: Where Budgeting Meets Practicality

If your are looking for a marketing solution that doesn’t break the bank but also ensures high impact results look no further than printed shade cloth or otherwise referred to as ‘scrim’. Shade Cloth is the most basic form of the mesh banner range and although it isn’t the leading product of its kind it is still highly valuable marketing tool for many businesses.

Practicality

Not only is it budget friendly it is highly practical as it is a permeable substrate that allowed wind to pass through easily, creating light loads on the structure to which it is attached. It can be fixed to temporary fencing via cable ties which makes the installation process quick and easy. Shade Cloth can be installed on scaffold, temporary fences, chain wire fences and, as well, as building facades to ensure your brand messages have excellent exposure and are customised to your site. Shade Cloth is perfectly suited for the Australian sun and the sometimes harsh weather conditions that we are so used to. It complies with all OH&S requirements under the relevant building codes and uses fully UV stabilised inks and substrates, ensuring that your sign will last and not fade for at least 12 months.

Printed shade cloth can incorporate your business logo, colour schemes and fonts and it is because of this shade cloth is a very popular method of construction site advertising, or scaffold branding, although it is also often seen at music festivals, sporting events, retail sites, community and school locations and large-scale events of all types. It is perfect for long runs and is usually sold in lengths of 50 metres. It is durable and only has a stretching factor of around 2-3% ensuring the sign will not droop over time after installation. As shade cloth is typically used in longer runs, without areas for wind forces to escape, it is ideal in high wind areas.

• banner design
• Banner Mesh
• branded banners
• building signs
• building site signage
• Building Wraps
• construction advertising
• Construction signage
• Shade Cloth
• Vinyl

Benefits of Advertising Your Construction Project with Fence Mesh

The demand for printed signage option in the form of fence mesh by the construction industry has increased significantly over the last 10 years, worksite boundaries are covered with colourful displays of artworks and advertising solutions. This all culminates into a number of combining benefits that have led to this form of advertising to be just an effective form of advertising within the construction industry.

Improving the Attractiveness of Your Worksite 

Incomplete worksites often lead to messy viewing and often being smack bang in the middle of a large project the use of banners have allowed unattractive worksites to become a more attractive setting in the community. Often communities like to keep their suburb neat and tidy and the great thing about fence mesh is you can cover your site up to avoid public complaints.

Cost Efficiency 

The cost efficient and practicality of fence mesh is unparalleled as it is a relatively cheap product to purchase. The main drawcard is that its potential audience is unlimited, it can be reused and therefore cost to use ratio is significantly better than most other methods of advertising. Unlike television advertising and most other forms of advertising there are no ongoing or associated costs to keep attracting your target market.

Versatility 

The great thing about fence mesh is it versatility. It can be applied virtually anywhere which makes it an incredibly useful tool in advertising. It can be continually reused and put in new locations to increase your audience or changed and switched to an area that better suits your target market.

Helps Inculcate Brand Awareness to Increase Product/Brand Popularity 

Once on the fence the banner is there for everyone to see and usually applied for a lengthy amount of time. As a result the fence mesh often becomes apart of the landscape and in turn your brand awareness, product familiarity and brand popularity will benefit from this.

Summary of Benefits of Construction Advertising 

• Proper advertisement of your businesses features leading to increased brand awareness for 24 hours of the day
• Int he case of construction sites, concealing a dangerous area for pedestrians
• Great print reproduction with full banner coverage for your striking graphic style
• Budget conscious choice
• Ideal for windy conditions
• UV protected so fading doesn’t occur
• Banner mesh is waterproof
• Eco-friedly
• Easy to install banner from any structure
• Banner tape found on the back of product which is welded to the edge adds significant strength

If you would like to speak to a member of the Mesh Direct team about your next banner and sign project, visit www.meshdirect.com.au/get-a-quote/ or call us on 1300 368 978.

• banner design
• Banner Mesh
• branded banners
• building signs
• building site signage
• Building Wraps
• construction advertising
• Construction signage
• Shade Cloth
• Vinyl