festival and event signage Archives

Printed Shade Cloth for Stereosonic Music Festival Signage by Mesh Direct

Event Signage And Effective Low Budget Advertising Guide

April 10, 2017 / in Blog / by Mesh Direct / No Comments

There are dozens of factors to consider when it comes to event management and success. However, event signage and effective low budget advertising are usually at the top of that list. Planners want to know the best ways promote their event, and create a unique, branded experience.

One way of creating a uniform branded aesthetic across the scope of your whole event is to use event signage. This is also an incredibly effective form of low budget advertising.

Event signage

Here at Mesh Direct, we’re experts in large scale printing and have many years experience in event signage. We’ve created event signage for numerous festivals, lifestyle events and promotional programs, including Vivid Sydney, Electric Gardens festival, Stereosonic, Winter Festival and more.

When it comes to creating effective signage for your event, and achieving that all-important uniform aesthetic on a low budget, there are a range of options.

Check out the types of banner mesh and event signage below, and determine which is right for you and your event.

Shade cloth/scrim

Shade cloth is a budget-friendly option for many, and is a fantastic solution for festival organisers in particular. It’s usually used on barrier fencing, particularly on long runs where a high print resolution isn’t always necessary. Scrim is a good starting point or entry level branded fencing.

It’s sold in rolls of 50 metres, and can be reused again and again, making it perfect for regular events.

Premium banner mesh

Premium banner mesh is a great solution for things like sporting events or music festivals. Our perforated material provides impressive visual impact and high resolution print quality. This design also allows for wind to pass through without interfering with the fence or structure itself.

While a little more expensive than shade cloth, premium banner mesh does have a superior print quality, which is ideal for displaying the artwork and branding of your event.

This printed shade mesh is perfect for covering up unsightly fencing with your branding and advertising your event.

Particularly if you need to set up the structure and scaffolding of your event in advance, wrapping your temporary fencing with branded mesh can prove to be very effective low budget advertising.

Vinyl hoarding

Vinyl hoarding is another fantastic option for your event signage and low budget advertising. Vinyl hoarding provides the highest possible print quality where wind flow isn’t a crucial factor. You’ll likely find vinyl hoarding outside of buildings and shopping centres where it easily grabs the attention of passersby.

It’s also often used at music festivals and large scale events where timber barrier fencing has been installed.

Another common use for vinyl hoarding is for smaller banners where there is a greater need for durability and high visibility.

Corflute Signage

The final option for event signage and low budget advertising it corflute signage. This is lightweight and versatile, and is ideal for events and festivals due to its low price. It’s most common use is for directional signs, menus, and safety signs.

Banners and signs combination

Of course, for most events, you’ll need a combination of the above signage types. This is definitely recommended for achieving that uniform look across your festival or celebration.

For the most effective low budget advertising, using a combination of event signage is the best solution.

Banner Mesh: 10 Benefits For Your Construction Business

January 15, 2017 / in Blog / by Mesh Direct / No Comments

More and more businesses are utilising marketing and branding tools to get their name in front of a bigger range of customers. One of these tools is printed banner mesh. Printed banner mesh is a long lasting, high quality form of advertising. It’s a great alternative to the more expensive banner products like vinyl, and with the added benefits of the PVC coated substrate, ink is adequately absorbed, resulting in a sharp, vivid print job. With better print production than plain shadecloth, banner mesh is perfect for construction sites, festival and sporting events.

So for those of you who are still undecided as to whether mesh fencing is right for you and your business, here are 10 benefits of using banner mesh:

1. Increase brand awareness

In today’s day and age, one of the most important aspects to any business is their brand. Your brand represents who you and your company are, it helps people associate their experiences with your company name, and return to you when they need your services again. Banner mesh offers construction businesses in particular, the opportunity to advertise their business in an incredibly targeted way. By printing your logo, business details and ethos on fence mesh and displaying it around a construction site, you increase your brand awareness.

Passersby might take down your details for a job of their own. A potential customer might recognise it the next time they see it, making them more likely to trust your brand. Increasing your brand awareness via banner mesh can lead to higher converting sales.

2. Restrict areas

In the case of a construction site or festival, there may be areas which the public aren’t allowed to access for safety reasons. Mesh fencing can come in handy here too. It’s a great way of sectioning off parts of a construction site, or restricting certain areas where necessary.

3. Superior print reproduction

It’s not every day a graphic works well on mesh, but with the advances in digital technology, and the added advantage of PVC coated substrate, we’re able to recreate vivid and striking images on banner mesh for an affordable price. A high quality print job means that you and your brand will be represented well to the public, with the mesh fencing all the more likely to grab people’s attention and impress.

4. Budget conscious

Another added benefit of using banner mesh for your construction business is that it’s an affordable choice. A premium product with so many added benefits makes it great value for money, and for your business.

5. Wind and rain safe

Banner mesh or fencing mesh has thousands of tiny holes all over its surface to allow for wind flow. This technique ensures that wind doesn’t damage the banner, or knock over the fence which it’s attached to. Construction sites are often exposed to the elements, and banner mesh has been designed with this in mind, making it ideal for windy conditions.

Banner mesh is also waterproof, preventing water droplets sinking into material and ruining the design.

6. Eco friendly

These days, we’re all aware of the terrible impact we’re having on the environment, which is why it’s so important to decrease our imprint wherever possible. Construction mesh is eco friendly, so you can rest assured that you and your business are doing the right thing.

7. Banner mesh is UV protected

Are you concerned about your incredible artwork or business logo fading and looking out of sorts? Mesh banner printing is UV protected which means your print won’t fade under the sun’s rays for up to a period of 12 months.

8. Easy to hang

Fence mesh is incredibly easy to hang yourself, as it has nylon seatbelt edging and eyelets every 500mm. While it’s easy to install, there’s also the option of having it installed for you if you want to save yourself the time. In addition, banner tape on the back of the product is welded to the banners edge, giving it significantly better strength.

Media Wall, Photo Wall for Pony Fish by Mesh Direct

Media Walls – The Perfect Brand Promotional Tool For Events

November 15, 2016 / in Blog / by Mesh Direct / No Comments

Media walls are perfect for an extensive range of festival and event signage options and are your premier option for sponsor promotion and brand awareness. All events are unique and have their own style and what a better way to distinguish yourself from the crowd with a personalised and unique media wall to capture the audiences attention. The most common way event organisers are able to distinguish themselves is through a physical sense; through artistry and design they allow themselves and their sponsors memorable to their audience. Many events are flooded with sponsors that all want to get a slice of the attention and what a better way than to achieve optimal branding results than with media wall signage.

In an advertising sense, the use of media walls and event walls for festivals and events is that they generally see tens of thousands of people congregate to a small enclosed space or they have a huge television presence which gains exposure to the masses. There is often a large amount of physical areas with wasted space that could be occupied and used for advertising space in need of covers, media walls and bars or stand wraps along with many more. For sponsors they guarantee a large audience and exposure for their brand and/or message.

Versatility is of high importance and different sizes are often needed for different events. As a result there a varying sizes available to suit all events generally ranging from 2.3m (width) x 2.26 (heights) to 6m (width) x 2.26m (height). To ensure you get the right event wall option speak to the experts and various companies such as ourselves at Mesh Direct to have the right product for the right application.

Media walls have featured and become apart of the event landscape over the past decade and have been seen in some of the largest events in Australia. Events often have tough time constraints and as a result the media wall acquiring process has been perfected to adapt to time pressures and logistical constraints with supplying media walls for events. There are even event printing apps to ensure that things run as smoothly as possible.

Media walls are the perfect option for event and festivals such as brand and product promotions , concerts, product launches, theatrical, media walls for media events, sporting events, marathons, church events, school events and community events. All products created by companies such as Mesh Direct are produced from the highest quality inks and substrates using the latest print technology and are all printed here in Australia. They are companies that you can trust for all your media wall and banner solutions for events, not only to deliver on time, on budget and on spec, but they also pride themselves on providing fantastic service.

Gaining Exposure Far and Wide with Great Event and Festival Signage

August 15, 2016 / in Blog / by Mesh Direct / No Comments

Festivals and events in general present a monumental opportunity for organisers and sponsors to share their message and promote their brand. These events often see tens of thousands of people congregate to a small enclosed space with fencing and crowd control barriers placed as far as the eye can see. With all these potential marketing and branding opportunities it is vital that they are taken with both hands. There can be many stakeholders involved in putting on an event and we are able to work with organisers and sponsors to visualise and create spectacular branding opportunities. Events attract a large audience with common interests and are ideal places for advertising certain products and brands.

The possibilities are endless and the market is flooded with so many great products such as:

Custom crowd control barrier covers

All events are unique in their own way and you can’t apply a cookie cutter approach if you want to achieve optimal branding results. That is why with all these great products it has never been easier to spruce up and individualise your event with beautifully designed and coloured banners to not only promote your brand but to also make the event space more vibrant and nice place to be for the public. With events time is critical, it is vital to have signs in the right place and at the right time- too early and there is nowhere to store them, too late and well, you missed the boat.

If you would like more information on Banners and Signs for Festivals and Events visit our product page here, call our sales team on 1300 368 978 or to get a quote – fill in an enquiry form.

Crowd Control Barriers for Events by Mesh Direct

Filling the Advertising Void: Crowd Control Barrier Covers, Signs and Banners for Events

July 30, 2016 / in Blog / by Mesh Direct / No Comments

In this stone age, public events are constantly running throughout the calendar year and draw the masses to small areas on numerous occasions. Due to this, event organisation is largely based upon crowd control and if not attended to correctly, it may lead to chaos that could easily lead to injuries or death. Therefore, it is imperative that an event has effective crowd control methods, it allows the crowd to easily access the event but also ensures the safety of participants whilst attending the event. This is where crowd control barriers come into play.

Unlimited Marketing Opportunities

Crowd control barrier banners or sleeves are perfect for any event, festivals, concerts, sporting events, film premieres, marathon or a product launch. With large amounts of fencing and protective guards to control the flow of people needed, this allows for kilometres of advertising space. This is a perfect opportunity for event organisers to maximise promotion of their event or products. Crowd control signs and banners can fit snug onto your barriers and can be applied to one or both sides which is not only for a great promotional opportunity but also makes all that empty metal fencing look aesthetically pleasing.

Unreal Practicality
Crowd Control barriers with the use of signs and banners can incorporate your business logo, colour schemes and fonts. It normally comes in two forms

1. Single Sided with polyester mesh
2. Double Sided sleeve which normally involves non-porous polyester velcro which joins at the side to go over the fence links.

Manufacturers of crowd control barrier signs ensure that they are made from lightweight materials that are easy to manoeuvre. Most crowd control banners are made of materials that are extremely adaptable to extreme weather conditions. With all these benefits crowd control barrier signs remain to be a fantastic cost effective marketing tool.

The installation process also adds another benefit as more often that not a very smooth affair and the banners are angled to corners to fit inside the rounded corners of the barrier and is attached with cable ties. This whole process usually takes about 2 minutes per barrier which just speaks volumes of its marketable value for sponsors in any event scenario.

If you would like more information on Crowd Control Barrier Covers, Banners and Signs visit our product page here, call our sales team on 1300 368 978 or to get a quote – fill in an enquiry form.

4 Tips to Achieve Great Event Signage

April 15, 2016 / in Blog / by Mesh Direct / No Comments

Events are the ideal opportunity to put your brand out there in front of your audience. Use your next event to promote your brand and ‘wow’ your attendees every where they look with great event signage.

Here are out tips to having high impact event signage:

1. Print it big. Print it bright.
Event signage should be big, bright and ideally be high impact. Mesh banners are a great way of presenting your brand or message. Big banners are always better if you want to have high impact signage.

2. Consistency is key
Creating and following a theme give your event or festival a coherent message, an inclusive vibe that ties the event together. Your wayfinding signs, stage covers, directional signage, toilet signs, fence signage and entry/exit point signage should all be within the theme. Focus on keeping your event theme consistent across all signage.

3. Wayfinding signage is integral
Event patrons will more than likely be unfamiliar with the event facility or grounds. Wayfinding signage needs to be specific, prominently placed and concise. Make sure your attendees can safely navigate your event with wayfinding signage at your next event.

4. Safety First
Safety is at the forefront of effective event planning for any large gathering. Large crowds can be unpredictable, but proper safety signage assists attendees, officials and emergency teams react promptly and appropriately. Safety signs should be bold and strategically placed. You should also consult industry body safety regulations to ensure your signs and festivals are compliant.

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