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With the right artwork, branded banners have the ability to build your construction business and drive clients to commission jobs with your company. But how can printed signage contribute to your business’ growth and sales? We’ve got a number of tips you can use when it comes to getting the most from your branded banners.
The beauty of branded banners, temporary fencing and hoarding is that they provide you with advertising space that’s either rarely or never utilised. These options give developers what would essentially be blank canvases and turn them into an opportunity for them to promote their business.
These areas are usually in high traffic zones, which are exposed to numerous people on a daily basis. Therefore, signage solutions like branded banners help get your business name and services out in front of a new audience, and potentially new clients.
Creating awareness for your brand is half the battle when it comes to attaining new, ongoing clients. Utilising advertising space on your existing construction and development sites is a great way to get your business out there.
Whether we like it or not, we all judge the packaging of a product, and in the case of your construction business the packaging is the signage and fencing options you choose.
By opting for branded banners when it comes to your temporary fencing, it creates a professional and uniform look across the scope of your development, in addition to utilising any otherwise overlooked advertising space.
Creating a professional aesthetic provides your brand with social proof – it instantly looks more reputable, and provides a much stronger first impression to potential clients.
Here at Mesh Direct, branded banners are just the beginning when it comes to our signage solutions. We offer a range of different mesh substrates for branded banners, but we also provide our clients with numerous other products, including: corflute, vinyl hoarding, alupanel signage, wind mesh and nature screens to name a few.
A range of different branded signage solutions in addition to your banners will help you achieve that uniform look and utilised all that overlooked advertising space. It will also ensure that your construction site is adequately adhering to safety signage requirements.
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Still not sure how branded banners and signage solutions can help build your construction business? Give us a call on 1300 368 978 or drop us a line here.
As experts in grand format printing, we’re well aware that the search for your signage solution can be a daunting one. There are always numerous factors to consider in terms of your construction or development site alone. As a developer you need to consider environmental factors as well as the safety of your workers.
If you’re looking for branded signage, the chances are that you also have an addition goal in mind for your mesh banners and temporary fencing, and so this goal needs considering. Finally, you’ll also need to have a solid grasp on the budget that’s available to you, and what the best options are for the amount you’ve designated.
So with these details in mind, let’s delve a little deeper into each of them, and see how you can use the knowledge to find the perfect signage solution for you and your business.
Before you decide on any specific signage options you first need to assess your construction or development site. One of the first things we ask our potential clients is about the predicted wind load of the site.
The wind factor is a crucial aspect of the site to consider when searching for mesh banners and signage options. If your site is located in a high wind area, you’ll need to opt for wind mesh, which is especially created to withstand large wind loads. Other signage options don’t hold up as well in windy conditions as they don’t have the correct perforation.
There are plenty of other factors to consider, such as is your site outdoors or indoors? How large is your site? For example, if it’s a large-scale development, you may need something like a building wrap rather than simple temp fencing. You also need to be asking yourself about safety hazards and whether or not you’re required to have safety signage posted throughout your site for your workers. Perhaps you’ll need directional signage as well.
Sit down with your project manager and list down these aspects of your site.
In order to get impressive results for your company, you’ll need to be specific when determining the goals you’re aiming for. Do you want your business to gain more exposure, are you aiming for a certain number of new leads? Do you want to advertise a particular event or business?
These are all questions you will need to answer in order for us to help you select the right signage option. For the best print resolution, we’d recommend opting for our premium banner mesh, however if you’re looking for more basic temporary fencing where the print quality isn’t paramount, printed shade cloth or “scrim” is another option.
Knowing the purpose and goal of your signage will make the search for the perfect solution all the more simple.
The final factor to consider before delving into the various signage products available is your budget. Grand format printing doesn’t have to be a bank-breaking exercise, particularly if you know your budget from the get-go.
There are numerous options here at Mesh Direct that are great for businesses who need to be on the conservative side of pricing. We’d never compromise on quality, so you can rest assured that our budget-friendly products such as standard banner mesh and partial printed shade cloth are still held to the highest standard.
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Once you’ve considered these factors, let’s talk mesh! Get in touch via our contact form or give us a call on 1300 368 978, and we’ll talk you through our numerous signage solution options.
This post delves into the affordable and practical nature of Printed Shade Cloth at Mesh Direct.
When it comes to creating effective printed signage, most businesses have one thing in common: budgets. Unfortunately, budgets rule the majority of our business decisions, including what we’re able to print!
Luckily, Mesh Direct offers plenty of options for printed shade cloth and printed signage for those who need to be a little conservative with their purse strings. Printed shade cloth, otherwise known as ‘scrim’ is an affordable and useful option for small and large businesses alike.
Most commonly used in the construction industry to cover temporary fencing around unsightly development sites, printed shade cloth has a number of benefits for just a fraction of the price of its more premium counterparts.
Our printed shade cloth is crafted from a permeable substrate, making it the ideal solution for your advertising and branding needs while on a budget. It’s built to withstand the harsh Australian weather as well, and allows large wind loads to flow through with ease.
We always we recommend that our clients make the most of the advertising opportunity that comes with any temporary fence covering by printing their business logo or details onto the printed shade cloth. The print reproduction is good quality, and makes for a welcome distraction and an impressive branding option when it comes to revamping your temporary or permanent fencing around a site.
As we’re all about budgets meeting practicality, and ensuring that our customers are always 100% satisfied, we offer numerous shade cloth options: unprinted, partially printed or fully printed shade cloth in lengths of 50 metre rolls.
Mesh Direct’s printed shade cloth is crafted from knitted monofilament polythene, making it durable and only has a stretch factor of around 2-3%. This ensures that your sign won’t droop over time after your installation. With a density of 70%, our shade cloth boasts a great print quality, that doesn’t lose the benefits of its substrate permeability and its wind load versatility.
This type of material is generally used in longer runs where there isn’t much room for wind forces to escape.
to handle wind. Shade cloth is most commonly used in longer runs where there is not much room for wind forces to escape. This isn’t a problem as our printed shade cloth is well suited to windy areas.
Mesh Direct has a great logistics network and therefore can produce large orders of shade cloth and can usually guarantee the delivery of your banners within 10 days from the date of payment confirmation and/or artwork approval. All of our shade cloth banners, both printed and unprinted are only available in 50 metre rolls with a minimum order of 2 rolls.
When it comes to mesh banners and printed signage options, identifying the right material for your banner can be challenging. Often the sheer volume of choices available out there can seem overwhelming, especially when you’re not familiar with the finer details.
But as always, here at Mesh Direct we’ve got your bases covered. Let’s take a closer look at the different types of banner material, so you can work out what’s right for you and your business…
The name gives much of it away, but our premium banner mesh is the highest quality material we offer. It boasts an incredible sharp print resolution, ensuring that logos and business artwork always look their best. We use UV stabilised inks to print and PVC coated polyester for the best durability.
Our premium banner mesh option has tested fire retardant properties as well as a full CSIRO wind rating. It also has a GSM of 270 and a thread count of 12 per inch. This is the highest thread count mesh we offer, making it the best for print reproduction.
Our standard banner mesh has a GSM of 200 and is the next best option in terms of print resolution after premium banner mesh. Standard is a particularly good choice for those who are on a tighter budget but still want a high quality, durable result.
The print quality of standard mesh is still incredibly high, making it perfect for your logo, business information and artwork. Standard has a thread count of 9 threads per inch rather than premium’s 12 threads.
It’s worth noting that due to the fewer threads, the print reproduction and quality is not as perfect as the premium banner mesh option. However, standard is still a perfectly good signage solution for businesses large and small.
Wind mesh is one of our most versatile signage solutions as it’s carefully made to withstand large wind loads as well as that typically harsh Australian climate. Wind mesh is designed with an open weave and perforated material so that high wind loads can travel through without damaging or knocking over the fence. It can be applied in many different scenarios including scaffolding, temporary fences, and between fence poles, which allows for many great advertising opportunities and allows for visually appealing worksites.
The coated substrate allows the ink to be very well absorbed and all of our fencing mesh banners use a fully UV stabilised printing process through large 5 metre printers. This enables long lasting, highly detailed finished products.
If you’re on a super tight budget, then printed shade cloth or “scrim” might be the solution for you. This is an incredibly affordable option for those looking for a budget-friendly alternative to premium or standard mesh.
Crafted from a permeable substrate, our shade cloth is a practical advertising tool in the harsh Australian conditions and allows large wind loads to pass through the material with ease, which means there are low risk loads on the structure it is attached to.
The printing options allow for your business logo, various colour schemes and fonts to enhance visibility and attractiveness. However, the print reproduction isn’t as perfect as with standard or premium banner mesh due to the lower thread count and perforated design.
Of course, if after reading this you’ve decided that none of these materials are right for your banner or signage needs, there are plenty more options to choose from. At Mesh Direct we have a range of alternative (and complementary) products such as vinyl hoarding, corflute signage, building wraps, jump form signage, alupanel signage and much more.
If you’d like assistance with identifying which banner material is right for you, give us a call on 1300 368 978.
Here at Mesh Direct, we understand that the terminology associated with grand format printing can get confusing. With such a vast range of printed banners and signage solutions available, it’s no wonder the options seem overwhelming at times. One of the questions we receive most often from our clients is “what is full print and partial printed shade cloth?”.
With over ten years experience in the print and construction industries, we’ve developed printing options for all types of businesses and their needs, which is where the full print and partial printed shade cloth varieties come in. So let’s explore what these options entail…
Both partial printed shade cloth and full print shade cloth are created from the same durable, premium quality materials. Our shade cloth meets all necessary building standards and uses fully UV stabilised inks for non-fade printing, no matter what type of shade cloth you opt for.
Our product has 70% light reductio as well as knotted monofilament, high-density polyethylene which provides strength and durability. Our shade cloth is crafted from 170 GSM for easy handling and uses reinforced knotted, ‘button-hole’ eyelets at both the top and bottom of the material for great stability.
But now let’s go into a bit more detail in terms of the differences between full print and partial printed shade cloth…
Partial printed shade cloth is a great option for those who are looking to showcase their logo and business details in an understated way on their construction site.
When it come to partial printed shade cloth, the artwork is printed on a white background (no more than 50% of the shade cloth is printed on). This option is perfect for displaying a looped logo across a range of fences, or your business details like website and phone number.
Because it’s a smaller print job, the partial printed shade cloth is the more budget-friendly option for those who face financial constraints.
Full printed shade cloth is just what it sounds like – where the entirety of the shade cloth is printed on in full. This option is fantastic for making a high-impact impression on passersby, or to create an overall uniform aesthetic for events like festivals.
Naturally as this is a bigger print job, full printed shade cloth has a higher price point, however Mesh Direct ensures that all its prices are competitive and affordable for both large and small businesses alike.
We’ve seen both options make valuable and high-converting contributions to many a job site, and whether you go full or partial printed shade cloth, the print resolution is always incredible.
Shade cloth is ideal for long run sites, and is always easily installed with cable ties.
Wanted to know more about how shade cloth can take your construction or development site to the next level? Be sure to contact us here, or give us a call on 1300 368 978.
Mesh Direct was lucky enough to be approached by Scentre Group (the owner and operator of Westfield in Australia and New Zealand) to help them with their signage and mesh fencing needs.
Scentre Group has been around since 2014 and is the result of a merger between Westfield Retail Trust and Westfield Group’s Australian and New Zealand management business. It combined the retail real estate assets valued at 43.3 billion and shopping centre ownership interests of 30.8 billion.
The Scentre Group’s shopping centres are highly productive, with massive franchise value and attract an array of the world’s famous retail brands. The shopping centres are a dynamic and essential aspect of the economy, as well as the community’s social fabric.
Scentre came to Mesh Direct for assistance with shopping centre development signage for all over Australia. Every job with Scentre is large-scale, and involves collaborating with numerous people, and making sure that every detail is perfect.
Together with the professionals over at Scentre, the Mesh Direct team organised custom printed banners and signage for the large scale development and construction sites.
Mesh Direct provided the following premium products:
In addition to various mesh banner and signage products, we covered the developments over a range of different locations, including: Westfield Kotara, Westfield Hurstville, Westfield Miranda and Westfield Bondi Junction.
As usual, we provided the best in customer service, and fast turnaround times to meet Scentre’s tight deadlines. The products we delivered were, as always, of exceptional quality and durability.
We worked in partnership with Scentre Group to create a professional and uniform branded look across numerous different construction and development sites.
As a result, we’ve maintained a thriving relationship with Scentre Group for over two years.
When more and more businesses are using custom printed banners, the problem that naturally arises is the struggle to stand out from the crowd. Although there are various different types of mesh cloth and signage printing, the devil is in the details, which is why we’ve put together this quick guide on how to make your custom printed banner unique…
As we mentioned, details are incredibly important when it comes to making your mesh printing stand out. Firstly, proofread your copy – you don’t want to be remembered for the wrong reasons, and there’s nothing more unprofessional than a 5 metre long repeated spelling or grammar error.
Another detail you’ll need to consider is your chosen colour combinations and fonts. These should be complementary and easy to read from both a distance and close up.
No matter how premium a print reproduction is, an ill-chosen colour scheme or unsightly font can detract from your business details, and the quality of your brand.
In a similar vein to paying attention to the finer details, you need to make sure that the overall message of the print banners is cohesive. It’s also vital that they have a cohesive and uniform look across the entire site.
All panels should look as though they’re part of a set, that they’re advertising the one company. You can do this by having all mesh cloth featuring the same design, or alternatively decide on a run-on design.
Either way, it’s important that the custom printed banners look uniform in order to have maximum impact on your target audience.
While it may seem like an obvious piece of advice, you’d be surprised at how many businesses forget this simple step. A simple website URL will do if you’ve got a recently updated site, otherwise an email address or phone number are the way to go.
Make sure the details are clear, so passersby can snap a photo if they want, or jot it down in their diaries.
Here’s where we get a little more original with our ‘stand-out’ advice. Whether it’s a clever tagline or a quote from a satisfied client, make your brand and business stand out by adding a personal touch.
What makes you, you? Is it your high quality customer service? Is it the big-name clients you draw in? If you’ve already got a USP (unique selling point), this is where you should be featuring it!
One of the most effective ways to make your business stand out from the rest is to have high quality artwork. This is one of those instances where it’s best to hire a professional. Make sure all images and artwork are high resolution from the get-go, so there are no difficulties or mistakes further down the track.
Artwork helps your business look professional and unique, and it’s a good investment, particularly when utilising custom printed banners.
Make sure the most important details on your custom printed banner are visible to foot traffic and car traffic. You want your brand and business to be easily recognisable to all those who pass your mesh signage and printed shade cloth.
This is where all the above elements come together to create a highly effective and highly visible marketing tool.
Where is your custom printed banner being placed? How much of it will the average passerby have to read the information? Are there any structures that may get in the way of your banner’s visibility? These are all important factors to consider when trying to determine how to make an impact.
Although mesh banners are generally quite simple to install with their combination of eyelets and cable ties, if you’re not feeling confident, there’s always the option of getting help with your installation.
If you’re concerned about the quality of the job, this is your best bet. The last thing you want is a beautifully printed product that isn’t pulled taut enough for the best display.
Check out our installation services if this is something you’re concerned about!
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Got questions about how to make the most of your mesh banners? Don’t hesitate to contact us for advice or a quote today!
The introduction of mesh banners to the advertising and marketing world has taken the construction industry by storm. For builders and smaller businesses, mesh banners have allowed them to advertise and promote their brand like never before. Not only is it an effective marketing solution but it also helps make extensive construction sites more visually appealing, meaning that suburbs undergoing a lot of construction aren’t such an eyesore anymore.
You can read more about the benefits of using banner mesh for your construction business here. However, how do you make the right choices when it comes to cost, quality and durability?
Understandably, everyone is working to a specific budget, whether you’re a sole trader or a business owner. If you’re looking for the most affordable option, the best choice would be shade cloth, which is sometimes referred to as ‘scrim’.
This is usually sold in large rolls, and is perfect for covering lengthy fences. This means you’re also getting a lot of advertising space for a cheap price.
Unfortunately, the print quality of shade cloth isn’t as vivid and sharp as premium mesh banners. There are advantages and disadvantages to any outdoor media product, and while shade cloth is the most affordable option, it looks much better from long distance than close up.
Depending on your print needs and budget, you may find that premium banner mesh may be a more suitable option.
For some businesses, quality of print may be more of a priority when it comes to fence mesh. In this case, the best option is premium banner mesh. The PVC coated substrate ensures that the ink is very well absorbed and provides great UV protection. It’s a less permeable option than shade cloth and delivers a stunning print result whilst still allowing for wind flow through the sign.
Standard banner mesh is a less vibrant substrate than the premium banner mesh and as a result is cheaper in price. The main difference between the two is the porosity used, however, both premium and standard deliver fantastic quality and print reproduction.
These fence mesh options are great for advertising banner signs for outdoors, indoors, windows, and retail space, building hanging mesh banners and other business promotion sign alternatives.
The life of a construction site can vary anywhere between a few days to weeks turning into years. Because of these variables, mesh banner is designed to be especially long lasting. The longest living product in the mesh banner arsenal is the premium banner mesh product which is fitted with a PVC substrate. This generally holds a lifespan of 3-4 years.
It also has the versatility to be shifted from site to site it, so can be used time and time again, ensuring the user gets the most value for their money. These mesh fences are made using a fully UV stabilised printing process through large 5 metre printers, which enables long lasting, highly detailed finished products.
Most shade cloth and printed banner mesh substrates are not fire rated, however our premium product has tested fire retardant properties as well as full CSIRO wind rating.
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As with most business choices, there are pros and cons to all options. In this case, it’s a matter of weighing up your needs and considering your allocated budget.
Still not sure about what product is best for your business? Get in touch here to chat to one of our experts.
View MoreMore and more businesses are utilising marketing and branding tools to get their name in front of a bigger range of customers. One of these tools is printed banner mesh. Printed banner mesh is a long lasting, high quality form of advertising. It’s a great alternative to the more expensive banner products like vinyl, and with the added benefits of the PVC coated substrate, ink is adequately absorbed, resulting in a sharp, vivid print job. With better print production than plain shadecloth, banner mesh is perfect for construction sites, festival and sporting events.
So for those of you who are still undecided as to whether mesh fencing is right for you and your business, here are 10 benefits of using banner mesh:
In today’s day and age, one of the most important aspects to any business is their brand. Your brand represents who you and your company are, it helps people associate their experiences with your company name, and return to you when they need your services again. Banner mesh offers construction businesses in particular, the opportunity to advertise their business in an incredibly targeted way. By printing your logo, business details and ethos on fence mesh and displaying it around a construction site, you increase your brand awareness.
Passersby might take down your details for a job of their own. A potential customer might recognise it the next time they see it, making them more likely to trust your brand. Increasing your brand awareness via banner mesh can lead to higher converting sales.
In the case of a construction site or festival, there may be areas which the public aren’t allowed to access for safety reasons. Mesh fencing can come in handy here too. It’s a great way of sectioning off parts of a construction site, or restricting certain areas where necessary.
It’s not every day a graphic works well on mesh, but with the advances in digital technology, and the added advantage of PVC coated substrate, we’re able to recreate vivid and striking images on banner mesh for an affordable price. A high quality print job means that you and your brand will be represented well to the public, with the mesh fencing all the more likely to grab people’s attention and impress.
Another added benefit of using banner mesh for your construction business is that it’s an affordable choice. A premium product with so many added benefits makes it great value for money, and for your business.
Banner mesh or fencing mesh has thousands of tiny holes all over its surface to allow for wind flow. This technique ensures that wind doesn’t damage the banner, or knock over the fence which it’s attached to. Construction sites are often exposed to the elements, and banner mesh has been designed with this in mind, making it ideal for windy conditions.
Banner mesh is also waterproof, preventing water droplets sinking into material and ruining the design.
These days, we’re all aware of the terrible impact we’re having on the environment, which is why it’s so important to decrease our imprint wherever possible. Construction mesh is eco friendly, so you can rest assured that you and your business are doing the right thing.
Are you concerned about your incredible artwork or business logo fading and looking out of sorts? Mesh banner printing is UV protected which means your print won’t fade under the sun’s rays for up to a period of 12 months.
Fence mesh is incredibly easy to hang yourself, as it has nylon seatbelt edging and eyelets every 500mm. While it’s easy to install, there’s also the option of having it installed for you if you want to save yourself the time. In addition, banner tape on the back of the product is welded to the banners edge, giving it significantly better strength.