How To Revamp Your Construction Business HQ

While our main point of focus here at Mesh Direct is the presentation of your construction site itself, we’re also aware that many businesses have offices and HQs to concern themselves with as well. This is the hub of your construction business, the place where you might meet with clients and potential contractors and new employees. You want your office to represent your company well, and make a strong and impressive first impression.

Many of us in the construction industry aren’t too familiar with the world of interior design and aesthetics beyond the basics, which is why we’re put together this quick guide on how to revamp your construction business HQ…

1. Use Luxe Walls‘ wallpaper

If you’re looking for a way to breathe new life into your tired office or workspace, Luxe Walls offers a great solution – removable wallpaper. Our friends over at Luxe Walls offer repositionable and removable wallpaper at an affordable price for those on a budget.

The best thing about their product is that it’s 100% customisable, so you can create any artwork you like and showcase it in your office. Perhaps you’d like to show off a new logo, or match the colour scheme of your business’ branding. Whatever look you’re after, Luxe is bound to be able to create the right look for your HQ.

Finally, another benefit of using Luxe Walls to revamp your office is the fact that their Canvas Wallpaper is 100% is removable, so you can update it whenever you like. You can check out their most popular designs here.

2. Use plants

One thing that’s regularly missing from the construction HQs and offices we visit is greenery. It’s amazing just how much of a difference one or two little plants can make to an otherwise drab space.

In fact, at the Mesh Direct office, we have a range of hanging vine plants that are suspended from the timber beams throughout the space. It adds a certain level of brightness and life to the space!

Adding plants to your construction business HQ is a simple and affordable way of sprucing up a tired space.

3. Get rid of clutter

There’s nothing worse than an office filled with unnecessary clutter. In our experience, much of this clutter is from documents and files that need to be organised and stored away appropriately. Nowadays, much of our paperwork is digitised, however we do on occasion need printed documents. Be sure that you’ve got an adequate filing system in place and it’s half the battle to a revamped workspace.

You’ll be amazed at how different an office can look without clutter.

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Got your office sorted? Then it’s time to think about your brand representation on site. Check out our range of construction site signage solutions here, or give us a call on 1300 368 978 to talk about your options.

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Printed Shade Cloth: Your Budget Friendly Solution

This post delves into the affordable and practical nature of Printed Shade Cloth at Mesh Direct.

When it comes to creating effective printed signage, most businesses have one thing in common: budgets. Unfortunately, budgets rule the majority of our business decisions, including what we’re able to print!

Luckily, Mesh Direct offers plenty of options for printed shade cloth and printed signage for those who need to be a little conservative with their purse strings. Printed shade cloth, otherwise known as ‘scrim’ is an affordable and useful option for small and large businesses alike.

Most commonly used in the construction industry to cover temporary fencing around unsightly development sites, printed shade cloth has a number of benefits for just a fraction of the price of its more premium counterparts.

Our printed shade cloth is crafted from a permeable substrate, making it the ideal solution for your advertising and branding needs while on a budget. It’s built to withstand the harsh Australian weather as well, and allows large wind loads to flow through with ease.

We always we recommend that our clients make the most of the advertising opportunity that comes with any temporary fence covering by printing their business logo or details onto the printed shade cloth. The print reproduction is good quality, and makes for a welcome distraction and an impressive branding option when it comes to revamping your temporary or permanent fencing around a site.

As we’re all about budgets meeting practicality, and ensuring that our customers are always 100% satisfied, we offer numerous shade cloth options: unprinted, partially printed or fully printed shade cloth in lengths of 50 metre rolls.

Mesh Direct’s printed shade cloth is crafted from knitted monofilament polythene, making it durable and only has a stretch factor of around 2-3%. This ensures that your sign won’t droop over time after your installation. With a density of 70%, our shade cloth boasts a great print quality, that doesn’t lose the benefits of its substrate permeability and its wind load versatility.

This type of material is generally used in longer runs where there isn’t much room for wind forces to escape.

to handle wind. Shade cloth is most commonly used in longer runs where there is not much room for wind forces to escape. This isn’t a problem as our printed shade cloth is well suited to windy areas.

Mesh Direct has a great logistics network and therefore can produce large orders of shade cloth and can usually guarantee the delivery of your banners within 10 days from the date of payment confirmation and/or artwork approval. All of our shade cloth banners, both printed and unprinted are only available in 50 metre rolls with a minimum order of 2 rolls.

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Identifying the Right Material for Your Banner

When it comes to mesh banners and printed signage options, identifying the right material for your banner can be challenging. Often the sheer volume of choices available out there can seem overwhelming, especially when you’re not familiar with the finer details.

But as always, here at Mesh Direct we’ve got your bases covered. Let’s take a closer look at the different types of banner material, so you can work out what’s right for you and your business…

1. Premium Banner Mesh

The name gives much of it away, but our premium banner mesh is the highest quality material we offer. It boasts an incredible sharp print resolution, ensuring that logos and business artwork always look their best. We use UV stabilised inks to print and PVC coated polyester for the best durability.

Our premium banner mesh option has tested fire retardant properties as well as a full CSIRO wind rating. It also has a GSM of 270 and a thread count of 12 per inch. This is the highest thread count mesh we offer, making it the best for print reproduction.

2. Standard Banner Mesh

Our standard banner mesh has a GSM of 200 and is the next best option in terms of print resolution after premium banner mesh. Standard is a particularly good choice for those who are on a tighter budget but still want a high quality, durable result.

The print quality of standard mesh is still incredibly high, making it perfect for your logo, business information and artwork. Standard has a thread count of 9 threads per inch rather than premium’s 12 threads.

It’s worth noting that due to the fewer threads, the print reproduction and quality is not as perfect as the premium banner mesh option. However, standard is still a perfectly good signage solution for businesses large and small.

3. Wind Mesh

Wind mesh is one of our most versatile signage solutions as it’s carefully made to withstand large wind loads as well as that typically harsh Australian climate. Wind mesh is designed with an open weave and perforated material so that high wind loads can travel through without damaging or knocking over the fence. It can be applied in many different scenarios including scaffolding, temporary fences,  and between fence poles, which allows for many great advertising opportunities and allows for visually appealing worksites.

The coated substrate allows the ink to be very well absorbed and all of our fencing mesh banners use a fully UV stabilised printing process through large 5 metre printers. This enables long lasting, highly detailed finished products.

4. Shade Cloth

If you’re on a super tight budget, then printed shade cloth or “scrim” might be the solution for you. This is an incredibly affordable option for those looking for a budget-friendly alternative to premium or standard mesh.

Crafted from a permeable substrate, our shade cloth is a practical advertising tool in the harsh Australian conditions and allows large wind loads to pass through the material with ease, which means there are low risk loads on the structure it is attached to.

The printing options allow for your business logo, various colour schemes and fonts to enhance visibility and attractiveness. However, the print reproduction isn’t as perfect as with standard or premium banner mesh due to the lower thread count and perforated design.

5. Other printed signage options

Of course, if after reading this you’ve decided that none of these materials are right for your banner or signage needs, there are plenty more options to choose from. At Mesh Direct we have a range of alternative (and complementary) products such as vinyl hoarding, corflute signage, building wraps, jump form signage, alupanel signage and much more.

If you’d like assistance with identifying which banner material is right for you, give us a call on 1300 368 978.

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Media Walls – The Perfect Brand Promotional Tool For Events

Media walls are perfect for an extensive range of festival and event signage options and are your premier option for sponsor promotion and brand awareness. All events are unique and have their own style and what a better way to distinguish yourself from the crowd with a personalised and unique media wall to capture the audiences attention. The most common way event organisers are able to distinguish themselves is through a physical sense; through artistry and design they allow themselves and their sponsors memorable to their audience. Many events are flooded with sponsors that all want to get a slice of the attention and what a better way than to achieve optimal branding results than with media wall signage.

In an advertising sense, the use of media walls and event walls for festivals and events is that they generally see tens of thousands of people congregate to a small enclosed space or they have a huge television presence which gains exposure to the masses. There is often a large amount of physical areas with wasted space that could be occupied and used for advertising space in need of covers, media walls and bars or stand wraps along with many more. For sponsors they guarantee a large audience and exposure for their brand and/or message.

Versatility is of high importance and different sizes are often needed for different events. As a result there a varying sizes available to suit all events generally ranging from 2.3m (width) x 2.26 (heights) to 6m (width) x 2.26m (height). To ensure you get the right event wall option speak to the experts and various companies such as ourselves at Mesh Direct to have the right product for the right application.

Media walls have featured and become apart of the event landscape over the past decade and have been seen in some of the largest events in Australia. Events often have tough time constraints and as a result the media wall acquiring process has been perfected to adapt to time pressures and logistical constraints with supplying media walls for events. There are even event printing apps to ensure that things run as smoothly as possible.

Media walls are the perfect option for event and festivals such as brand and product promotions , concerts, product launches, theatrical, media walls for media events, sporting events, marathons, church events, school events and community events. All products created by companies such as Mesh Direct are produced from the highest quality inks and substrates using the latest print technology and are all printed here in Australia. They are companies that you can trust for all your media wall and banner solutions for events, not only to deliver on time, on budget and on spec, but they also pride themselves on providing fantastic service.

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How to Create a USP for Your Construction Business

A USP (unique selling proposition) is the basis of effective marketing for any construction business, converting features of your company into key benefits that consumers will recognise. All aspects of your marketing system should pinpoint to your unique selling proposition; for customers to detect why you are different and better than the rest. Every business can benefit from having a USP, particularly new business owners. USPs help clientele identify your company as a reliable and professional source, contributing to profit.

A clear and creative USP will establish your business as the go-to business as the go-to resource for your clients needs and should be advertised in your website or printed banners with and eye-catching, easy to follow design; including testimonials and relevant images of your work. This reinforces who you are and what you do, generating reviews and referrals that will potentially lead to loyal clients. Your USP is what drives your company and ultimately the success of the business. All based around differentiation, USP’s require a reflection overview and discussion.

Questions that you should ask yourself are:
1. What characteristics and values does my business offer to construct a USP?
2. What makes my business more valuable and visible than your competitors in this highly ambitious market?

Although, for consumers to really grasp the concept of your USP, converting the features into benefits is key. This way they will understand what your service or product does, but also what they will gain from it; creating a better customer client relationship, therefore generating a sales lead. One way of forming a USP is to research your competitors and identify what they have to offer. This could give you a useful insight into their attitudes, politics and priorities. It is healthy competition, allowing all businesses to create and distinguish their very own USP, leading to a competitive advantage and greater profitability.

One of the most harmful things for a new business owner is not proposing a unique and creative selling proposition to their target audience, and researching their competitors to try and achieve this. In these selling points, besides from the obvious – ‘What do you offer and why are you different?’, you should talk about different angles of customers possible concerns or questions. This way you are tackling the situation head on, giving them all the information they need. Promotional and price strategies are always going to be the most common in the competitive market. However, the quality of the product or service you are promoting allows you to have a huge advantage; this adheres to the recognition or product recall of the company. When your objectives are clear and concise, your primary mechanism for your USP should include all forms of advertising on social media, local papers, and outdoor advertising.

With a USP you can expect to see changes form both the external and internal structure of the company. Generating more leads, trust and loyalty from your customers as they believe you are the best person to provide them with what they need. Internal changes include, more confident and focused staff members, which leads to a better planning system.

Use your unique selling proposition effectively, consistently and you are sure to see the results.

Mesh Direct are the leading suppliers of printed banners for the construction industry. We help construction businesses get their message and brand out there to generate much needed business. To find out more about our printed banners, please call us on 1300 368 978 to speak to one of our friendly team members or fill in an enquiry form here.

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The Power of Colour in Advertising!

Did you know certain colours can ignite key emotions?

The use of colour can be associated with emotions, social status and a variety of other elements. It is important that you consider colour when you build your brand, banner or any other factors that relate to your business.

COLOUR DEFINITIONS

Colour is a visual component a person remembers about a brand or product. Gaining an understanding of colours will help you achieve an outcome of your banner or campaign. The meaning of colours and their associated moods are:

• Red is the most powerful colour and should be used in moderation. Red is associated with anger, passion, danger and love. It is known to stimulate appetite.
• Orange is commonly used as a call to action button and is associated with happiness and vitality.
• Yellow can be irritating on the to eyes as it reflects the most light compared to any other colour. Green is the easiest on the eyes. Yellow is associated with energy, optimism, sunshine and humour.
• Green is associated with growth, nurturing, freshness, the environment, wealth and new beginnings.
• Blue is associated with safety, trust, clarity, serenity, intellect, formality, elegance, truth, refreshment, coldness and masculinity.
• Purple is viewed as soothing and calming for the recipient. Purple is associated with creativity, luxury, royalty, extravagance, wisdom, magic, ambition and femininity.
• Pink portrays femininity, love, sweetness and babies.
• Black is traditional and is a readable colour particularly used on a white background. Black is associated with formality, grief, prestige, power, mystery, evil and exclusivity.
• White is associated with purity, cleanliness, modernity, sterility, simplicity, honesty, innocence, virginity and goodness.
• Brown is a great colour choice to use to balance out stronger colours. Brown is associated with nature, wood, leather and humility.
• Grey can be used to intensify other colours particularly when used as a background. Grey is associated with neutrality and practicality.

OTHER CONSIDERATIONS

Research has shown up to 90% of consumer judgments about a product are based on colour alone. Colours can even target and change consumer behaviour. For example:

• Red orange, black and royal blue attract impulse shoppers. These colours target consumers in fast food outlets, outlet shops and clearance sale venues.
• Navy blue and teal attract shoppers on a budget. These colours attract consumers in banks and larger department stores.
• Pink, sky blue and rose attract traditional buyers, particularly in clothing stores.

Research also shows that colours can affect genders differently. For example, a male’s favourite colours are blue followed by green and black. A female’s on the other hand prefer blue followed by; purple and green. Studies have found men prefer bright colours and shaded colours whereas women prefer soft colours and tint.

The choice of colours that you use influences how people see your company. Small changes in tone and hue can make all the difference between a brand which creates an aggressive reaction, to one which creates a sympathetic one. Choose your colours wisely, or better yet have a professional designer choose them for you.

PRINTING WITH COLOUR

A printing press uses 4 main colour of ink knowns as CMYK colours. C is cyan which is a blue-green color, M is magenta, a reddish pink color, Y is yellow and K is black. All printing submissions need to be submitted for 4-colour printing, meaning using the CMYK colours.

Mesh Direct has an in-house team who can assist you with your design needs. The new design service package may also be of benefit to you.

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