Printed Shade Cloth: Your Budget Friendly Solution

July 17, 2017 / in Blog / by Mesh Direct / No Comments

This post delves into the affordable and practical nature of Printed Shade Cloth at Mesh Direct.

When it comes to creating effective printed signage, most businesses have one thing in common: budgets. Unfortunately, budgets rule the majority of our business decisions, including what we’re able to print!

Luckily, Mesh Direct offers plenty of options for printed shade cloth and printed signage for those who need to be a little conservative with their purse strings. Printed shade cloth, otherwise known as ‘scrim’ is an affordable and useful option for small and large businesses alike.

Most commonly used in the construction industry to cover temporary fencing around unsightly development sites, printed shade cloth has a number of benefits for just a fraction of the price of its more premium counterparts.

Our printed shade cloth is crafted from a permeable substrate, making it the ideal solution for your advertising and branding needs while on a budget. It’s built to withstand the harsh Australian weather as well, and allows large wind loads to flow through with ease.

We always we recommend that our clients make the most of the advertising opportunity that comes with any temporary fence covering by printing their business logo or details onto the printed shade cloth. The print reproduction is good quality, and makes for a welcome distraction and an impressive branding option when it comes to revamping your temporary or permanent fencing around a site.

As we’re all about budgets meeting practicality, and ensuring that our customers are always 100% satisfied, we offer numerous shade cloth options: unprinted, partially printed or fully printed shade cloth in lengths of 50 metre rolls.

Mesh Direct’s printed shade cloth is crafted from knitted monofilament polythene, making it durable and only has a stretch factor of around 2-3%. This ensures that your sign won’t droop over time after your installation. With a density of 70%, our shade cloth boasts a great print quality, that doesn’t lose the benefits of its substrate permeability and its wind load versatility.

This type of material is generally used in longer runs where there isn’t much room for wind forces to escape.

to handle wind. Shade cloth is most commonly used in longer runs where there is not much room for wind forces to escape. This isn’t a problem as our printed shade cloth is well suited to windy areas.

Mesh Direct has a great logistics network and therefore can produce large orders of shade cloth and can usually guarantee the delivery of your banners within 10 days from the date of payment confirmation and/or artwork approval. All of our shade cloth banners, both printed and unprinted are only available in 50 metre rolls with a minimum order of 2 rolls.

 

• Advertising and design
• banner design
• building signs
• building site signage
• Construction
• construction advertising
• Construction signage
• construction site safety
• construction site signage
• grand format printing
• mesh fence panels
• outdoor signage
• printed shade cloth
• Shade Cloth
• Temporary fencing

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Case Study: Meriton

May 10, 2017 / in Blog / by Mesh Direct / No Comments

Mesh Direct was approached by Meriton to assist them with a large scale development and building wrap. Founded in 1963, Meriton is now Australia’s biggest residential apartment developer.

More than 70,000 apartments have been developed, designed and built by Meriton across Australia’s east coast. Additionally, Meriton is responsible for some of the highest residential towers in the Gold Coast, Sydney and Brisbane.

Naturally, Meriton has an impressive portfolio and offers sales and leasing, as well as property and strata management services. Meriton’s luxury accommodation brand Meriton Serviced Apartments spans across more than thirteen locations country-wide.

When Meriton began to develop their latest large scale construction site, they came to Mesh Direct for solutions to their scaffolding and high-rise development needs.

After much communication with the established brand, Mesh Direct provided the organisation with premium banner mesh in the form of north and south facing banners across the development.

Mesh Direct organised the design and printing of the large-scale banners for the high rise building and scaffolding. The building wrap was created and then transported to the construction site.

We had to use Ropetek and abseiling techniques in order to install the massive banners.

During the installation process, challenges arose due to the significant winds plaguing Parramatta at the time. While premium banner mesh offers great wind durability, the conditions were extreme and Mesh Direct worked extra diligently to provide Meriton with solutions to these unforeseen issues and challenges.

The result of this project was an impressive building wrap that withstood both the test of time and the blustering conditions of the high velocity winds.

Mesh Direct has maintained an ongoing relationship with the Meriton brand, and have since been commissioned to provide banner mesh for another large scale development.

If you’re interested to see how building wraps and large scale printing can work for your development, get in touch with us here.

• Banner Mesh
• building signs
• Building Wraps
• construction advertising
• grand format printing
• Large scale projects
• Premium Banner Mesh

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How to Create a USP for Your Construction Business

November 01, 2016 / in Blog / by Doodles / No Comments

A USP (unique selling proposition) is the basis of effective marketing for any construction business, converting features of your company into key benefits that consumers will recognise. All aspects of your marketing system should pinpoint to your unique selling proposition; for customers to detect why you are different and better than the rest. Every business can benefit from having a USP, particularly new business owners. USPs help clientele identify your company as a reliable and professional source, contributing to profit.

A clear and creative USP will establish your business as the go-to business as the go-to resource for your clients needs and should be advertised in your website or printed banners with and eye-catching, easy to follow design; including testimonials and relevant images of your work. This reinforces who you are and what you do, generating reviews and referrals that will potentially lead to loyal clients. Your USP is what drives your company and ultimately the success of the business. All based around differentiation, USP’s require a reflection overview and discussion.

Questions that you should ask yourself are:
1. What characteristics and values does my business offer to construct a USP?
2. What makes my business more valuable and visible than your competitors in this highly ambitious market?

Although, for consumers to really grasp the concept of your USP, converting the features into benefits is key. This way they will understand what your service or product does, but also what they will gain from it; creating a better customer client relationship, therefore generating a sales lead. One way of forming a USP is to research your competitors and identify what they have to offer. This could give you a useful insight into their attitudes, politics and priorities. It is healthy competition, allowing all businesses to create and distinguish their very own USP, leading to a competitive advantage and greater profitability.

One of the most harmful things for a new business owner is not proposing a unique and creative selling proposition to their target audience, and researching their competitors to try and achieve this. In these selling points, besides from the obvious – ‘What do you offer and why are you different?’, you should talk about different angles of customers possible concerns or questions. This way you are tackling the situation head on, giving them all the information they need. Promotional and price strategies are always going to be the most common in the competitive market. However, the quality of the product or service you are promoting allows you to have a huge advantage; this adheres to the recognition or product recall of the company. When your objectives are clear and concise, your primary mechanism for your USP should include all forms of advertising on social media, local papers, and outdoor advertising.

With a USP you can expect to see changes form both the external and internal structure of the company. Generating more leads, trust and loyalty from your customers as they believe you are the best person to provide them with what they need. Internal changes include, more confident and focused staff members, which leads to a better planning system.

Use your unique selling proposition effectively, consistently and you are sure to see the results.

Mesh Direct are the leading suppliers of printed banners for the construction industry. We help construction businesses get their message and brand out there to generate much needed business. To find out more about our printed banners, please call us on 1300 368 978 to speak to one of our friendly team members or fill in an enquiry form here.

• Advertising and design
• Anti-graffiti
• Anti-Graffiti Coating
• banner care
• banner design
• banner finishing options
• Banner Mesh
• banner strength
• branded banners
• Building
• building signs
• building site signage
• Building Wraps
• Construction
• construction advertising
• Construction signage
• construction site safety
• construction site signage
• grand format printing
• Premium Banner Mesh
• safety signage
• vinyl hoardings

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Which grand format print solution is best for my building site or outdoor event?

May 20, 2015 / in Blog / by Mesh Direct / No Comments

With advances in print technology and substrates the construction and event industries have been taking advantage of free advertising and branding opportunities on a grand scale. Building signage and outdoor event banners have been growing steadily in popularity as marketers look for cost effective ways of spreading their message.

Construction sites and property subdivisions need to have erected fence panels around their sites for security and dust protection. The fences tend to border roads giving great exposure to passing motorists and pedestrians. Organisers of musical events and sporting events also need erect temporary fencing for security and crowd control creating huge canvases for advertising their own or other brands.

Fence Advertising and Building Site Signs represent fantastic value for money branding opportunities. These days printing is not expensive, certainly not compared to other ways of spending marketing dollars to build brand recognition. Banner mesh, printed shade cloth and vinyl banners all offer different solutions and varying aesthetic results.

So, which printed banner material is right for your project?
With a variety of printed banner materials available, a little product knowledge and consideration of the key selection criteria of cost, print quality, longevity and durability can assist you to select a printed banner material that is ideal for your brief.

PRINTED SHADECLOTH
Printed shade cloth is a budget solution which yields a high impact result. Shade cloth is a permeable substrate which allows wind to easily pass through. It is made from knotted monofilament high-density polyethylene which makes it a strong and durable substrate. Otherwise known as scrim, fence mesh or fence fabric signage is attached to scaffolding, temporary fences, chain wire fences or building facades. Shade cloth provides a good print quality whilst allowing wind flow with an expected lifespan of 12-24 months if handled and installed correctly.

Printed shade cloth is ideal for printing logos and text or block colours. Plain writing on a single coloured background works best. This type of scrim can make colours look washed out. The mesh material is very porous so imagine that you are printing on 50% material – 50% air. Black can look grey, dark blue will look mid blue. It is not recommended to print intricate images, logos or photographs as they do not reproduce well.

Shade cloth can be re-used but it can look a little tired if not installed properly and tensioned. It is possible to wash any dirt off with water although care must be taken not to use high pressure cleaners too closely as it may remove the inks.

The disadvantages of shade cloth are that the design really needs to good to make the brand or message jump off the substrate.. It does need very good installation and maintenance if is to look good as it can tend to get a little loose and billowy. Shade cloth only comes in 50m rolls at 1.8 high.

BANNER MESH
Banner mesh is the most popular product used within the printed banner industry with its high print quality and durability. It is less permeable than shade cloth and delivers great print reproduction whilst allowing for wind flow. Printed banner mesh, also known as PVC-coated mesh, fence fabric, mesh banner and shade mesh is a versatile substrate which can be used on temporary fences, scaffolding, cyclone fences, billboards, wooden hoarding, containers and just about any application. The PVC coating allows the inks to be very well absorbed. Banner mesh has a guaranteed lifespan of 12 months although it is not uncommon to get up to 5 years use from banners. Like shade cloth, banner mesh is easy to install with cable ties. New nylon supertuff seatbelt style webbing ensures banner mesh is durable and can withstand heavy winds without tearing.
At Mesh Direct generally sell two types of PVC mesh banner, our budget solution which is 9 threads per inch, and our premium solution which is 12 threads per inch. High wind-load and fire rated mesh is also available.

Budget mesh is terrific substrate for photo quality image reproduction at an economical price. It is priced just slightly more than shade cloth and the print result is a great deal better. 9 by 9 banner mesh is also finished with supertuff webbing on the edges.

VINYL BANNERS
Vinyl banners, otherwise known as PVC banners produce a photo quality print result with its non porous solution. This has its advantages in the fantastic print reproduction but can limit the size of the vinyl banner because of stress loads from wind. Vinyl banners are ideal for building sites and in particular timber hoardings.

*NEW* POLY MESH BANNERS
Poly mesh banners deliver a high quality print result at a low cost which is ideal for festivals and events. Poly mesh banners are the best printed banner solution for short term purposes as its lifespan is the lowest of all printed banner materials available at Mesh Direct.

ABOUT MESH DIRECT
At Mesh Direct we are a truly national business delivering all over Australia. All our products are printed in Australia using the finest substrate and inks on the market. Please give us a call on 1300 368 798 for a no obligation quotation for your next project.

• banner design
• Banner Mesh
• branded banners
• building signs
• building site signage
• Building Wraps
• construction advertising
• Construction signage
• grand format printing
• Large scale projects
• outdoor signage
• Shade Cloth
• Vinyl

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