How to Create a USP for Your Construction Business

November 01, 2016 / in Blog / by Doodles / No Comments

A USP (unique selling proposition) is the basis of effective marketing for any construction business, converting features of your company into key benefits that consumers will recognise. All aspects of your marketing system should pinpoint to your unique selling proposition; for customers to detect why you are different and better than the rest. Every business can benefit from having a USP, particularly new business owners. USPs help clientele identify your company as a reliable and professional source, contributing to profit.

A clear and creative USP will establish your business as the go-to business as the go-to resource for your clients needs and should be advertised in your website or printed banners with and eye-catching, easy to follow design; including testimonials and relevant images of your work. This reinforces who you are and what you do, generating reviews and referrals that will potentially lead to loyal clients. Your USP is what drives your company and ultimately the success of the business. All based around differentiation, USP’s require a reflection overview and discussion.

Questions that you should ask yourself are:
1. What characteristics and values does my business offer to construct a USP?
2. What makes my business more valuable and visible than your competitors in this highly ambitious market?

Although, for consumers to really grasp the concept of your USP, converting the features into benefits is key. This way they will understand what your service or product does, but also what they will gain from it; creating a better customer client relationship, therefore generating a sales lead. One way of forming a USP is to research your competitors and identify what they have to offer. This could give you a useful insight into their attitudes, politics and priorities. It is healthy competition, allowing all businesses to create and distinguish their very own USP, leading to a competitive advantage and greater profitability.

One of the most harmful things for a new business owner is not proposing a unique and creative selling proposition to their target audience, and researching their competitors to try and achieve this. In these selling points, besides from the obvious – ‘What do you offer and why are you different?’, you should talk about different angles of customers possible concerns or questions. This way you are tackling the situation head on, giving them all the information they need. Promotional and price strategies are always going to be the most common in the competitive market. However, the quality of the product or service you are promoting allows you to have a huge advantage; this adheres to the recognition or product recall of the company. When your objectives are clear and concise, your primary mechanism for your USP should include all forms of advertising on social media, local papers, and outdoor advertising.

With a USP you can expect to see changes form both the external and internal structure of the company. Generating more leads, trust and loyalty from your customers as they believe you are the best person to provide them with what they need. Internal changes include, more confident and focused staff members, which leads to a better planning system.

Use your unique selling proposition effectively, consistently and you are sure to see the results.

Mesh Direct are the leading suppliers of printed banners for the construction industry. We help construction businesses get their message and brand out there to generate much needed business. To find out more about our printed banners, please call us on 1300 368 978 to speak to one of our friendly team members or fill in an enquiry form here.

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Anti-Graffiti Coating: How to Protect Your Signage

August 15, 2015 / in Blog / by Mesh Direct / No Comments

Graffiti and tagging on banners, hoarding and billboards is an unfortunate reality these days. When you install a banner you might want to think about taking precautionary steps to limit your risks of the costly effects of vandalism.

Graffiti vandals can strike anywhere at anytime, even in respectable areas where graffiti is rare. These pests use a wide variety of pens, spray cans and other implements, all of which can be used directly onto mesh or solid vinyl substrates. The cost of graffiti removal can quickly run into thousands of dollars, if possible at all. To remove the graffiti you need to use a solvent which will most likely remove the ink your banner is printed with.

What can you do to protect your signage?

Anti-graffiti coating is one way of protecting your signage investment. At Mesh Direct, we offer only the best graffiti protection provided by Adcoat Graphic Solutions. Adcoat Tuffcoat anti-graffiti coating is available in two variations which differ between levels of graffiti protection. Both are applied to signage after printing by a special liquid coating machine.

The anti-graffiti coating comes in both gloss and matt finishes. Not only does Adcoat Tuffcoat offer the ability to easily clean graffiti off printed banners but it creates an outstanding finish making images and text jump off the substrate.

Adcoat Tuffcoat graffiti coating makes graffiti removal quick and simple without damaging the inks. Adcoat Tuffcoat anti-graffiti coating adds a layer above the original ink, this layer is not impervious to graffiti but it does mean that your signage can be easily restored to its original glory. This is hugely effective in areas of high vandalism activity. Rather than reprinting the entire sign or sections of it, it can be simply cleaned. Over the course of some projects, this would run into the tens of thousands.

Features and Benefits of Anti-Graffiti Coating

• Resists scuff marks, graffiti, gummy adhesive tapes and all stains
• Easy to clean with water
• UV protection
• Weather resistant
• Non-stick, slippery coating
• Mildew and mould resistant
• Durable
• Non-sacrificial (does not lose its properties after cleaning)
• 4 years of graffiti and fade free protection with a 60 micron coating.

Adcoat Tuffcoat anti-graffiti coating is not for everyone or every banner installation. The price of the initial application could double the price of your order but in areas where repeated vandal attacks are likely this is a small price to pay relative to replacement or repair costs. Decision makers will need to weigh up the risks of using Adcoat Tuffcoat anti-graffiti coating but in some cases it is not only desirable but it is virtually mandatory.

We strongly recommend using Adcoat Tuffcoat anti-graffiti coating to protect vinyl covered hoardings against graffiti, particularly when the hoarding is easily accessed and in an urban area. On large scale projects that will last 18 months plus there is a possibility that graffiti vandals will attack your expensive signs multiple times and then the cost of the coating seems relatively cheap compared to replacement costs.

To find out more about protecting your signage with Adcoat Tuffcoat, contact Mesh Direct – 1300 368 978 or visit www.meshdirect.com.au/get-a-quote/.

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