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How To Build Your Construction Business with Branded Banners

February 28, 2022 / in Blog / by Mesh Direct / No Comments

With the right artwork, branded banners have the ability to build your construction business and drive clients to commission jobs with your company. But how can printed signage contribute to your business’ growth and sales? We’ve got a number of tips you can use when it comes to getting the most from your branded banners.

1. Utilise advertising space

The beauty of branded banners, temporary fencing and hoarding is that they provide you with advertising space that’s either rarely or never utilised. These options give developers what would essentially be blank canvases and turn them into an opportunity for them to promote their business.

These areas are usually in high traffic zones, which are exposed to numerous people on a daily basis. Therefore, signage solutions like branded banners help get your business name and services out in front of a new audience, and potentially new clients.

Creating awareness for your brand is half the battle when it comes to attaining new, ongoing clients. Utilising advertising space on your existing construction and development sites is a great way to get your business out there.

2. Create a professional aesthetic

Whether we like it or not, we all judge the packaging of a product, and in the case of your construction business the packaging is the signage and fencing options you choose.

By opting for branded banners when it comes to your temporary fencing, it creates a professional and uniform look across the scope of your development, in addition to utilising any otherwise overlooked advertising space.

Creating a professional aesthetic provides your brand with social proof – it instantly looks more reputable, and provides a much stronger first impression to potential clients.

3. Opt for a range of signage products

Here at Mesh Direct, branded banners are just the beginning when it comes to our signage solutions. We offer a range of different mesh substrates for branded banners, but we also provide our clients with numerous other products, including: corflute, vinyl hoarding, alupanel signage, wind mesh and nature screens to name a few.

A range of different branded signage solutions in addition to your banners will help you achieve that uniform look and utilised all that overlooked advertising space. It will also ensure that your construction site is adequately adhering to safety signage requirements.

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Still not sure how branded banners and signage solutions can help build your construction business? Give us a call on 1300 368 978 or drop us a line here.

Printed Banner Mesh - Scentre Group by Mesh Direct

Identifying the Right Material for Your Banner

July 03, 2017 / in Blog / by Mesh Direct / No Comments

When it comes to mesh banners and printed signage options, identifying the right material for your banner can be challenging. Often the sheer volume of choices available out there can seem overwhelming, especially when you’re not familiar with the finer details.

But as always, here at Mesh Direct we’ve got your bases covered. Let’s take a closer look at the different types of banner material, so you can work out what’s right for you and your business…

1. Premium Banner Mesh

The name gives much of it away, but our premium banner mesh is the highest quality material we offer. It boasts an incredible sharp print resolution, ensuring that logos and business artwork always look their best. We use UV stabilised inks to print and PVC coated polyester for the best durability.

Our premium banner mesh option has tested fire retardant properties as well as a full CSIRO wind rating. It also has a GSM of 270 and a thread count of 12 per inch. This is the highest thread count mesh we offer, making it the best for print reproduction.

2. Standard Banner Mesh

Our standard banner mesh has a GSM of 200 and is the next best option in terms of print resolution after premium banner mesh. Standard is a particularly good choice for those who are on a tighter budget but still want a high quality, durable result.

The print quality of standard mesh is still incredibly high, making it perfect for your logo, business information and artwork. Standard has a thread count of 9 threads per inch rather than premium’s 12 threads.

It’s worth noting that due to the fewer threads, the print reproduction and quality is not as perfect as the premium banner mesh option. However, standard is still a perfectly good signage solution for businesses large and small.

3. Wind Mesh

Wind mesh is one of our most versatile signage solutions as it’s carefully made to withstand large wind loads as well as that typically harsh Australian climate. Wind mesh is designed with an open weave and perforated material so that high wind loads can travel through without damaging or knocking over the fence. It can be applied in many different scenarios including scaffolding, temporary fences, and between fence poles, which allows for many great advertising opportunities and allows for visually appealing worksites.

The coated substrate allows the ink to be very well absorbed and all of our fencing mesh banners use a fully UV stabilised printing process through large 5 metre printers. This enables long lasting, highly detailed finished products.

4. Shade Cloth

If you’re on a super tight budget, then printed shade cloth or “scrim” might be the solution for you. This is an incredibly affordable option for those looking for a budget-friendly alternative to premium or standard mesh.

Crafted from a permeable substrate, our shade cloth is a practical advertising tool in the harsh Australian conditions and allows large wind loads to pass through the material with ease, which means there are low risk loads on the structure it is attached to.

The printing options allow for your business logo, various colour schemes and fonts to enhance visibility and attractiveness. However, the print reproduction isn’t as perfect as with standard or premium banner mesh due to the lower thread count and perforated design.

5. Other printed signage options

Of course, if after reading this you’ve decided that none of these materials are right for your banner or signage needs, there are plenty more options to choose from. At Mesh Direct we have a range of alternative (and complementary) products such as vinyl hoarding, corflute signage, building wraps, jump form signage, alupanel signage and much more.

If you’d like assistance with identifying which banner material is right for you, give us a call on 1300 368 978.

How To Guide: Banner Care and Maintenance

June 19, 2017 / in Blog / by Mesh Direct / No Comments

We’re passionate about premium mesh banner products and signage solutions. However, in order for any of your mesh banners to stand the test of time, you need to be aware of how to care for them correctly. That’s why we’ve put together this handy how-to guide on banner care and maintenance. This way, you can be sure that your banners will last for years to come.

1. Use the right product

The first thing you’ll need to be aware of when it comes to banner care and maintenance is ensuring that you’ve purchases the correct product to begin with. For example, if your building site is in a high wind area, you need to be aware of this, and opt for wind mesh – mesh that is specifically designed to withstand the elements.

Using the correct product is half the battle of ensuring that your mesh banner stands the test of time, and continues to look impressive.

2. Store your banner correctly

Banners should always be rolled up for storage as opposed to folded or scrunched up. Folding or scrunching can create lines and creases which are hard to remove and can affect the overall look of your banner when you go to reinstall it.

You also need to be sure that all your signage solutions, including any printed banners, are dry before you pack them away for storage. Leaving banners damp or wet can cause the product to go mouldy, which will possibly render it un-useable next time.

3. Clean your banner

Naturally, over the course of its lifetime, your banner may be exposed to dirt at one time or another. To clean any dirt away, use a damp cloth to gently wipe it down, with no cleaning products. If you find that you do need a little more than elbow grease, use a very mild soap and water combination. By no means should you use chemical based or bleach products as these will damage the print of your banner.

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If you’d like to know more about how printed banner mesh can work for you and your business, contact us here, or give us a call on 1300 368 978.

Case Study: Meriton

May 10, 2017 / in Blog / by Mesh Direct / No Comments

Mesh Direct was approached by Meriton to assist them with a large scale development and building wrap. Founded in 1963, Meriton is now Australia’s biggest residential apartment developer.

More than 70,000 apartments have been developed, designed and built by Meriton across Australia’s east coast. Additionally, Meriton is responsible for some of the highest residential towers in the Gold Coast, Sydney and Brisbane.

Naturally, Meriton has an impressive portfolio and offers sales and leasing, as well as property and strata management services. Meriton’s luxury accommodation brand Meriton Serviced Apartments spans across more than thirteen locations country-wide.

When Meriton began to develop their latest large scale construction site, they came to Mesh Direct for solutions to their scaffolding and high-rise development needs.

After much communication with the established brand, Mesh Direct provided the organisation with premium banner mesh in the form of north and south facing banners across the development.

Mesh Direct organised the design and printing of the large-scale banners for the high rise building and scaffolding. The building wrap was created and then transported to the construction site.

We had to use Ropetek and abseiling techniques in order to install the massive banners.

During the installation process, challenges arose due to the significant winds plaguing Parramatta at the time. While premium banner mesh offers great wind durability, the conditions were extreme and Mesh Direct worked extra diligently to provide Meriton with solutions to these unforeseen issues and challenges.

The result of this project was an impressive building wrap that withstood both the test of time and the blustering conditions of the high velocity winds.

Mesh Direct has maintained an ongoing relationship with the Meriton brand, and have since been commissioned to provide banner mesh for another large scale development.

If you’re interested to see how building wraps and large scale printing can work for your development, get in touch with us here.

Printed Banner Mesh: Ultimate Guide To Common Terms

March 15, 2017 / in Blog / by Mesh Direct / No Comments

When it comes to the utilising printed banner mesh in your construction business, the terminology and vernacular might take some getting used to. Which is why we’ve put together an ultimate guide to common terms used in the world of signage, mesh banners and shade cloth.

Banner mesh

If you’ve been considering the fencing around your construction site, you’ve probably heard the term ‘banner mesh’. Banner mesh is the material that covers a construction site fence. If a business is utilising it effectively, it often features branding, a logo and the business’ details.

Banner mesh is an incredibly effective way to increase your brand awareness, and is a great way to create uniformity across a construction or festival site. Our mesh is sold in an array of lengths and can also be purchased in individual fence panels. For more information on panels of mesh, visit our banner mesh fence panels page.

Banner mesh is a general term that encompasses three different types of mesh: premium banner mesh, standard banner mesh and wind mesh.

Premium banner mesh

As the name suggests, premium printed banner mesh is a type of banner mesh. Of our products, this is generally the most sought-after, as it’s highly durable and versatile. It’s also the banner mesh that provides the most stunning print results, while still allowing for that all-important wind flow.

This style of mesh fencing boasts PVC coated substrate which ensures that the ink from your print job is adequately absorbed, as well as provided UV protection.

Standard banner mesh

Standard banner mesh is our mid range fencing product. For those businesses on a tighter budget, this may be a more affordable than our premium option. While the print quality isn’t as good, it still offers an excellent structure, uniform look and print quality.

This product is incredibly easy to install, using simple cable ties and metal eyelets, making it a great temporary fencing solution for any event or construction site.

Wind mesh

Wind mesh is the final product in our printed banner mesh collection. It’s a product that’s specially made to withstand large wind loads and the harsh Australian climate.

This printed banner mesh is designed with a much more open weave, with perforated material that allows more wind to flow through the mesh. This puts less load and pressure on the structure to which it’s attached, making it and ideal solution for high-wind areas and construction sites. The fact that it’s a more perforated product means that the print quality isn’t as high as our premium banner mesh, however it still provides a professional finish.

Wind flow

When working out which printed mesh banner product is right for you, you may be asked to consider what the wind flow is like in your designated area.

Wind can have a major impact on how durable your mesh fencing is, and so if you’re planning on installing in a high wind area, you’ll need to opt for wind mesh, which as we mentioned above, has a more open weaved designed for this type of environment.

Building wraps

If you’re in the business of large scale developments, you may have come across the term ‘building wraps’, you may have even seen one for yourself.

Building wraps are extremely popular in Europe and America, particularly when it comes to landmarks undergoing maintenance or construction.

Traditionally, these wrap around the entire facade of the building, with a rendition of the building underneath. Alternatively, other companies opt for cityscapes, nature scenes, while some use it as an advertising platform for their brand.

Jump form signage

Another product in our large scale development arsenal, jump form signage is a great signage option to utilise throughout the building process. This is one of the first structures to go in place on the construction site, and progresses up the building as the scaffolding and building grows. It’s a super effective form of advertising due the high visibility of high rises and the long-term nature of the projects.

As the building grows, so does the scope for advertising and the potential for your brand to reach a larger audience.

Another advantage is that it not being situated on street level it is virtually vandal proof.

Vinyl hoarding banners

If you’ve got a thicker fence that’s more solid than a chain link fence, vinyl hoarding banners are the solution. These banners are attached to wood hoardings made from wood panel, this creates a strong surface, and provides an ideal background to allow for premium quality print on non-permeable signage.

This is a well-regarded option for urban areas, and is often used within shopping centres. It’s also ideal for crowd control in both large and small scale events.

Vinyl hoarding is so aesthetically pleasing that the Sydney City Council enforced that all hoardings be dressed with vinyl.

Alupanel signage

Alupanel signage is fast becoming one of the most popular methods of signage around the globe. This is made from a hard-core substrate that is used for permanent installations such as building signage, advertising and shop fronts.

It’s got an outstanding print reproduction and quality, and is ideal for long-term solutions. The alupanels hold resistance properties that make it incredibly suitable for outdoors. It’s chemically resistant, rustproof and waterproof, and is a relatively light-weight option, making it easy to install.

Shade cloth

Shade cloth is one of the most commonly used banner products used, and is incredibly versatile. Also known as ‘scrim’, it can be sold as plain (unprinted), partially printed or fully printed to suit your needs.

It can be completely customised to suit scaffolds, temporary fences, chain wire fences and building facades. It’s an adaptable and budget-friendly option for everything from construction sites to music festival fencing.

Mesh fence panels

Using printed banner mesh in fence panels, this product is perfect for temporary fencing on construction sites. Mesh fence panels provide a great amount of flexibility on site, and can be moved around easily as your construction site grows.

This type of mesh is also very aesthetically appealing, and makes any site look uniform and professional.

Corflute signage

Corflute signage is also often called corrugated plastic signage or corriboard. It’s a flat, rigid substrate that’s especially versatile. It can be used practically anywhere and is extremely easy to install on just about anything including walls, fences and hoarding.

At Mesh Direct, our corflute signage is fully UV stabilised and can last for years with the proper care. We use only the highest quality inks available and our corflute signage is printed directly onto substrate on 3mm or 5mm thick bases.

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And there you have it! Our ultimate guide to printed banner mesh terminology. Still got questions? No problem, get in touch to talk to one of our experts.

Custom Printed Banners Mesh - Delectable

Custom Printed Banners: How To Make Yours Unique

February 15, 2017 / in Blog / by Mesh Direct / No Comments

When more and more businesses are using custom printed banners, the problem that naturally arises is the struggle to stand out from the crowd. Although there are various different types of mesh cloth and signage printing, the devil is in the details, which is why we’ve put together this quick guide on how to make your custom printed banner unique…

1. Custom printed banners: pay attention to detail

As we mentioned, details are incredibly important when it comes to making your mesh printing stand out. Firstly, proofread your copy – you don’t want to be remembered for the wrong reasons, and there’s nothing more unprofessional than a 5 metre long repeated spelling or grammar error.

Another detail you’ll need to consider is your chosen colour combinations and fonts. These should be complementary and easy to read from both a distance and close up.

No matter how premium a print reproduction is, an ill-chosen colour scheme or unsightly font can detract from your business details, and the quality of your brand.

2. Make sure it’s cohesive

In a similar vein to paying attention to the finer details, you need to make sure that the overall message of the print banners is cohesive. It’s also vital that they have a cohesive and uniform look across the entire site.

All panels should look as though they’re part of a set, that they’re advertising the one company. You can do this by having all mesh cloth featuring the same design, or alternatively decide on a run-on design.

Either way, it’s important that the custom printed banners look uniform in order to have maximum impact on your target audience.

3. Include your contact information

While it may seem like an obvious piece of advice, you’d be surprised at how many businesses forget this simple step. A simple website URL will do if you’ve got a recently updated site, otherwise an email address or phone number are the way to go.

Make sure the details are clear, so passersby can snap a photo if they want, or jot it down in their diaries.

4. Add a personal touch

Here’s where we get a little more original with our ‘stand-out’ advice. Whether it’s a clever tagline or a quote from a satisfied client, make your brand and business stand out by adding a personal touch.

What makes you, you? Is it your high quality customer service? Is it the big-name clients you draw in? If you’ve already got a USP (unique selling point), this is where you should be featuring it!

5. High quality artwork

One of the most effective ways to make your business stand out from the rest is to have high quality artwork. This is one of those instances where it’s best to hire a professional. Make sure all images and artwork are high resolution from the get-go, so there are no difficulties or mistakes further down the track.

Artwork helps your business look professional and unique, and it’s a good investment, particularly when utilising custom printed banners.

6. Main points are visible

Make sure the most important details on your custom printed banner are visible to foot traffic and car traffic. You want your brand and business to be easily recognisable to all those who pass your mesh signage and printed shade cloth.

This is where all the above elements come together to create a highly effective and highly visible marketing tool.

7. Consider placement

Where is your custom printed banner being placed? How much of it will the average passerby have to read the information? Are there any structures that may get in the way of your banner’s visibility? These are all important factors to consider when trying to determine how to make an impact.

8. Get help if you need it

Although mesh banners are generally quite simple to install with their combination of eyelets and cable ties, if you’re not feeling confident, there’s always the option of getting help with your installation.

If you’re concerned about the quality of the job, this is your best bet. The last thing you want is a beautifully printed product that isn’t pulled taut enough for the best display.

Check out our installation services if this is something you’re concerned about!

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Got questions about how to make the most of your mesh banners? Don’t hesitate to contact us for advice or a quote today!

Banner Mesh: 10 Benefits For Your Construction Business

January 15, 2017 / in Blog / by Mesh Direct / No Comments

More and more businesses are utilising marketing and branding tools to get their name in front of a bigger range of customers. One of these tools is printed banner mesh. Printed banner mesh is a long lasting, high quality form of advertising. It’s a great alternative to the more expensive banner products like vinyl, and with the added benefits of the PVC coated substrate, ink is adequately absorbed, resulting in a sharp, vivid print job. With better print production than plain shadecloth, banner mesh is perfect for construction sites, festival and sporting events.

So for those of you who are still undecided as to whether mesh fencing is right for you and your business, here are 10 benefits of using banner mesh:

1. Increase brand awareness

In today’s day and age, one of the most important aspects to any business is their brand. Your brand represents who you and your company are, it helps people associate their experiences with your company name, and return to you when they need your services again. Banner mesh offers construction businesses in particular, the opportunity to advertise their business in an incredibly targeted way. By printing your logo, business details and ethos on fence mesh and displaying it around a construction site, you increase your brand awareness.

Passersby might take down your details for a job of their own. A potential customer might recognise it the next time they see it, making them more likely to trust your brand. Increasing your brand awareness via banner mesh can lead to higher converting sales.

2. Restrict areas

In the case of a construction site or festival, there may be areas which the public aren’t allowed to access for safety reasons. Mesh fencing can come in handy here too. It’s a great way of sectioning off parts of a construction site, or restricting certain areas where necessary.

3. Superior print reproduction

It’s not every day a graphic works well on mesh, but with the advances in digital technology, and the added advantage of PVC coated substrate, we’re able to recreate vivid and striking images on banner mesh for an affordable price. A high quality print job means that you and your brand will be represented well to the public, with the mesh fencing all the more likely to grab people’s attention and impress.

4. Budget conscious

Another added benefit of using banner mesh for your construction business is that it’s an affordable choice. A premium product with so many added benefits makes it great value for money, and for your business.

5. Wind and rain safe

Banner mesh or fencing mesh has thousands of tiny holes all over its surface to allow for wind flow. This technique ensures that wind doesn’t damage the banner, or knock over the fence which it’s attached to. Construction sites are often exposed to the elements, and banner mesh has been designed with this in mind, making it ideal for windy conditions.

Banner mesh is also waterproof, preventing water droplets sinking into material and ruining the design.

6. Eco friendly

These days, we’re all aware of the terrible impact we’re having on the environment, which is why it’s so important to decrease our imprint wherever possible. Construction mesh is eco friendly, so you can rest assured that you and your business are doing the right thing.

7. Banner mesh is UV protected

Are you concerned about your incredible artwork or business logo fading and looking out of sorts? Mesh banner printing is UV protected which means your print won’t fade under the sun’s rays for up to a period of 12 months.

8. Easy to hang

Fence mesh is incredibly easy to hang yourself, as it has nylon seatbelt edging and eyelets every 500mm. While it’s easy to install, there’s also the option of having it installed for you if you want to save yourself the time. In addition, banner tape on the back of the product is welded to the banners edge, giving it significantly better strength.

How to Create a USP for Your Construction Business

November 01, 2016 / in Blog / by Doodles / No Comments

A USP (unique selling proposition) is the basis of effective marketing for any construction business, converting features of your company into key benefits that consumers will recognise. All aspects of your marketing system should pinpoint to your unique selling proposition; for customers to detect why you are different and better than the rest. Every business can benefit from having a USP, particularly new business owners. USPs help clientele identify your company as a reliable and professional source, contributing to profit.

A clear and creative USP will establish your business as the go-to business as the go-to resource for your clients needs and should be advertised in your website or printed banners with and eye-catching, easy to follow design; including testimonials and relevant images of your work. This reinforces who you are and what you do, generating reviews and referrals that will potentially lead to loyal clients. Your USP is what drives your company and ultimately the success of the business. All based around differentiation, USP’s require a reflection overview and discussion.

Questions that you should ask yourself are:
1. What characteristics and values does my business offer to construct a USP?
2. What makes my business more valuable and visible than your competitors in this highly ambitious market?

Although, for consumers to really grasp the concept of your USP, converting the features into benefits is key. This way they will understand what your service or product does, but also what they will gain from it; creating a better customer client relationship, therefore generating a sales lead. One way of forming a USP is to research your competitors and identify what they have to offer. This could give you a useful insight into their attitudes, politics and priorities. It is healthy competition, allowing all businesses to create and distinguish their very own USP, leading to a competitive advantage and greater profitability.

One of the most harmful things for a new business owner is not proposing a unique and creative selling proposition to their target audience, and researching their competitors to try and achieve this. In these selling points, besides from the obvious – ‘What do you offer and why are you different?’, you should talk about different angles of customers possible concerns or questions. This way you are tackling the situation head on, giving them all the information they need. Promotional and price strategies are always going to be the most common in the competitive market. However, the quality of the product or service you are promoting allows you to have a huge advantage; this adheres to the recognition or product recall of the company. When your objectives are clear and concise, your primary mechanism for your USP should include all forms of advertising on social media, local papers, and outdoor advertising.

With a USP you can expect to see changes form both the external and internal structure of the company. Generating more leads, trust and loyalty from your customers as they believe you are the best person to provide them with what they need. Internal changes include, more confident and focused staff members, which leads to a better planning system.

Use your unique selling proposition effectively, consistently and you are sure to see the results.

Mesh Direct are the leading suppliers of printed banners for the construction industry. We help construction businesses get their message and brand out there to generate much needed business. To find out more about our printed banners, please call us on 1300 368 978 to speak to one of our friendly team members or fill in an enquiry form here.

5 Tips to Ensure a Perfect Banner Installation on Temporary Fencing

September 01, 2015 / in Blog / by Mesh Direct / No Comments

Your beautifully printed banner mesh has cost you a bit of money but is now all set to repay you in conveying your message – you just need to install it. Installing banners on fencing is usually a fairly simple task if you know some basic tips and the cornerstone of those tips is tension. A banner that is crooked, sagging or flapping in the breeze can be more damaging than helpful, displaying a lack of care and sloppiness.

Here are some simple tips to ensure you get the best visual result from your next installation:

Purchase the correct substrate and size for your project. We recommend you always leave some space between the height of the fence and the vertical banner dimension. Our knowledgeable sales consultants will guide you to pick an ideal size and substrate depending on various factors such as wind load, size of fencing, how long you would like to use the banner for etc.
Plan the installation when you can have someone else to help you and weather conditions are favourable.
Use the correct installation method. Cable ties should be interlaced through the grommets and fencing.
The banner should be tightened to the perfect tension ensuring your message displays on a flat canvas
Maintain your banner by regularly checking the tension and making any adjustments as necessary.

This is a great time-lapse video showcasing the installation of a mesh banner at Leichhardt Park Aquatic Centre in Sydney’s Inner West.

At Mesh Direct, we can provide a professional installer to do the job for you if you prefer. Please see our installation service page for more details or contact us on 1300 368 978 or visit www.meshdirect.com.au/get-a-quote/.

Get a quote.

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