Printed Shade Cloth: Your Budget Friendly Solution

This post delves into the affordable and practical nature of Printed Shade Cloth at Mesh Direct.

When it comes to creating effective printed signage, most businesses have one thing in common: budgets. Unfortunately, budgets rule the majority of our business decisions, including what we’re able to print!

Luckily, Mesh Direct offers plenty of options for printed shade cloth and printed signage for those who need to be a little conservative with their purse strings. Printed shade cloth, otherwise known as ‘scrim’ is an affordable and useful option for small and large businesses alike.

Most commonly used in the construction industry to cover temporary fencing around unsightly development sites, printed shade cloth has a number of benefits for just a fraction of the price of its more premium counterparts.

Our printed shade cloth is crafted from a permeable substrate, making it the ideal solution for your advertising and branding needs while on a budget. It’s built to withstand the harsh Australian weather as well, and allows large wind loads to flow through with ease.

We always we recommend that our clients make the most of the advertising opportunity that comes with any temporary fence covering by printing their business logo or details onto the printed shade cloth. The print reproduction is good quality, and makes for a welcome distraction and an impressive branding option when it comes to revamping your temporary or permanent fencing around a site.

As we’re all about budgets meeting practicality, and ensuring that our customers are always 100% satisfied, we offer numerous shade cloth options: unprinted, partially printed or fully printed shade cloth in lengths of 50 metre rolls.

Mesh Direct’s printed shade cloth is crafted from knitted monofilament polythene, making it durable and only has a stretch factor of around 2-3%. This ensures that your sign won’t droop over time after your installation. With a density of 70%, our shade cloth boasts a great print quality, that doesn’t lose the benefits of its substrate permeability and its wind load versatility.

This type of material is generally used in longer runs where there isn’t much room for wind forces to escape.

to handle wind. Shade cloth is most commonly used in longer runs where there is not much room for wind forces to escape. This isn’t a problem as our printed shade cloth is well suited to windy areas.

Mesh Direct has a great logistics network and therefore can produce large orders of shade cloth and can usually guarantee the delivery of your banners within 10 days from the date of payment confirmation and/or artwork approval. All of our shade cloth banners, both printed and unprinted are only available in 50 metre rolls with a minimum order of 2 rolls.

• Advertising and design
• banner design
• building signs
• building site signage
• Construction
• construction advertising
• Construction signage
• construction site safety
• construction site signage
• grand format printing
• mesh fence panels
• outdoor signage
• printed shade cloth
• Shade Cloth
• Temporary fencing

Case Study: Scentre Group

Mesh Direct was lucky enough to be approached by Scentre Group (the owner and operator of Westfield in Australia and New Zealand) to help them with their signage and mesh fencing needs.

Scentre Group has been around since 2014 and is the result of a merger between Westfield Retail Trust and Westfield Group’s Australian and New Zealand management business. It combined the retail real estate assets valued at 43.3 billion and shopping centre ownership interests of 30.8 billion.

The Scentre Group’s shopping centres are highly productive, with massive franchise value and attract an array of the world’s famous retail brands. The shopping centres are a dynamic and essential aspect of the economy, as well as the community’s social fabric.

Scentre came to Mesh Direct for assistance with shopping centre development signage for all over Australia. Every job with Scentre is large-scale, and involves collaborating with numerous people, and making sure that every detail is perfect.

Together with the professionals over at Scentre, the Mesh Direct team organised custom printed banners and signage for the large scale development and construction sites.

Mesh Direct provided the following premium products:

• Safety signs
• Vinyl banners
• Premium banner mesh
• Directional signage
• Lift access signage
• Corflute signage

In addition to various mesh banner and signage products, we covered the developments over a range of different locations, including: Westfield Kotara, Westfield Hurstville, Westfield Miranda and Westfield Bondi Junction.

As usual, we provided the best in customer service, and fast turnaround times to meet Scentre’s tight deadlines. The products we delivered were, as always, of exceptional quality and durability.

We worked in partnership with Scentre Group to create a professional and uniform branded look across numerous different construction and development sites.

As a result, we’ve maintained a thriving relationship with Scentre Group for over two years.

• Banner Mesh
• Building
• building signs
• building site signage
• construction advertising
• Construction signage
• construction site safety
• Corflute Signage

5 Reasons to Choose Printed Shade Cloth For Your Construction Site

Printed shade cloth otherwise referred to as ‘printed scrim’ has set the construction advertising industry alight for its ability to instil the dream combination of the perfect tradeoff between quality vs budget. It has become the perfect advertising tool due to its ability to set a smooth aesthetically pleasing display around the construction site. A great feature of printed shade cloth is its printing flexibility and versatility which allows you to showcase and paste an unlimited amount of text or visual images as you please. Shade cloth is particularly suited to the long runs around the perimeter of a construction site for a number of reasons.

• Printed shade cloth is incredibly affordable and is the cheapest entry level product. Despite this it is an incredibly durable product and many contractors use shade cloth along their infrastructure sites where long runs are needed due to it being very cost effective and practical.

• It has button hole eyelets for installation, which appear at the top of the banner. Made from knitted monofilament polythene, it is durable and only has a stretching factor of around 2-3% ensuring the sign will not droop over time after installation. It also has a density level of 70% which allows for great quality print while the open weave nature allows it to handle high wind areas with ease. hence being very popular for outdoor advertising.

• The installation and transportation isn’t at the peril of the client as shade cloth can be quickly and easily applied to temporary fencing via cable ties. Shade cloth is a very flexible option and can be installed on scaffolds, temporary fences, chain wire fences as well as building facades. The process is ideal, particularly for what you pay for and the lifespan on a busy working site is anticipated to be 6-12 months.

• It has unreal practicality, not only is it budget friendly but it is highly practical as it is a permeable structure allowing wind to pass through easily, creating light loads on the structure to which it is attached. It’s versatility as it can incorporate your business logo, colour schemes and fonts and it is because of this shade cloth is a very popular method of construction site advertising or scaffold branding, although it is often seen at music festivals, sporting events, retail sites, community and school locations and large scale events of all types

• Shade cloth fabric also complies with all OH&S requirements and obligations under the relevant Australian Standards AS 4768 – 2007.

Shade cloth boasting attributes of great print quality and reproduction which ensures a consistent pattern of the company logo that remains consistent and runs along the whole length of the product. Shade cloth will increase brand visibility and awareness and prompt customers to make contact with your company.

To find out more information about one of our most popular products, please call 1300 368 978 to speak to a Mesh Direct team member.

• banner design
• Banner Mesh
• branded banners
• building signs
• building site signage
• Construction
• construction advertising
• Construction signage
• construction site safety
• printed shade cloth
• safety signage
• scrim
• Shade Cloth
• Signage
• Temporary fencing

Media Walls – The Perfect Brand Promotional Tool For Events

Media walls are perfect for an extensive range of festival and event signage options and are your premier option for sponsor promotion and brand awareness. All events are unique and have their own style and what a better way to distinguish yourself from the crowd with a personalised and unique media wall to capture the audiences attention. The most common way event organisers are able to distinguish themselves is through a physical sense; through artistry and design they allow themselves and their sponsors memorable to their audience. Many events are flooded with sponsors that all want to get a slice of the attention and what a better way than to achieve optimal branding results than with media wall signage.

In an advertising sense, the use of media walls and event walls for festivals and events is that they generally see tens of thousands of people congregate to a small enclosed space or they have a huge television presence which gains exposure to the masses. There is often a large amount of physical areas with wasted space that could be occupied and used for advertising space in need of covers, media walls and bars or stand wraps along with many more. For sponsors they guarantee a large audience and exposure for their brand and/or message.

Versatility is of high importance and different sizes are often needed for different events. As a result there a varying sizes available to suit all events generally ranging from 2.3m (width) x 2.26 (heights) to 6m (width) x 2.26m (height). To ensure you get the right event wall option speak to the experts and various companies such as ourselves at Mesh Direct to have the right product for the right application.

Media walls have featured and become apart of the event landscape over the past decade and have been seen in some of the largest events in Australia. Events often have tough time constraints and as a result the media wall acquiring process has been perfected to adapt to time pressures and logistical constraints with supplying media walls for events. There are even event printing apps to ensure that things run as smoothly as possible.

Media walls are the perfect option for event and festivals such as brand and product promotions , concerts, product launches, theatrical, media walls for media events, sporting events, marathons, church events, school events and community events. All products created by companies such as Mesh Direct are produced from the highest quality inks and substrates using the latest print technology and are all printed here in Australia. They are companies that you can trust for all your media wall and banner solutions for events, not only to deliver on time, on budget and on spec, but they also pride themselves on providing fantastic service.

• Advertising and design
• banner design
• banner finishing options
• Banner Mesh
• banner strength
• branded banners
• Building
• building signs
• Building Wraps
• Construction
• construction advertising
• construction site safety
• construction site signage
• Corflute Signage
• event walls
• Events
• festival and event signage
• media advertising
• medial walls

How to Create a USP for Your Construction Business

A USP (unique selling proposition) is the basis of effective marketing for any construction business, converting features of your company into key benefits that consumers will recognise. All aspects of your marketing system should pinpoint to your unique selling proposition; for customers to detect why you are different and better than the rest. Every business can benefit from having a USP, particularly new business owners. USPs help clientele identify your company as a reliable and professional source, contributing to profit.

A clear and creative USP will establish your business as the go-to business as the go-to resource for your clients needs and should be advertised in your website or printed banners with and eye-catching, easy to follow design; including testimonials and relevant images of your work. This reinforces who you are and what you do, generating reviews and referrals that will potentially lead to loyal clients. Your USP is what drives your company and ultimately the success of the business. All based around differentiation, USP’s require a reflection overview and discussion.

Questions that you should ask yourself are:
1. What characteristics and values does my business offer to construct a USP?
2. What makes my business more valuable and visible than your competitors in this highly ambitious market?

Although, for consumers to really grasp the concept of your USP, converting the features into benefits is key. This way they will understand what your service or product does, but also what they will gain from it; creating a better customer client relationship, therefore generating a sales lead. One way of forming a USP is to research your competitors and identify what they have to offer. This could give you a useful insight into their attitudes, politics and priorities. It is healthy competition, allowing all businesses to create and distinguish their very own USP, leading to a competitive advantage and greater profitability.

One of the most harmful things for a new business owner is not proposing a unique and creative selling proposition to their target audience, and researching their competitors to try and achieve this. In these selling points, besides from the obvious – ‘What do you offer and why are you different?’, you should talk about different angles of customers possible concerns or questions. This way you are tackling the situation head on, giving them all the information they need. Promotional and price strategies are always going to be the most common in the competitive market. However, the quality of the product or service you are promoting allows you to have a huge advantage; this adheres to the recognition or product recall of the company. When your objectives are clear and concise, your primary mechanism for your USP should include all forms of advertising on social media, local papers, and outdoor advertising.

With a USP you can expect to see changes form both the external and internal structure of the company. Generating more leads, trust and loyalty from your customers as they believe you are the best person to provide them with what they need. Internal changes include, more confident and focused staff members, which leads to a better planning system.

Use your unique selling proposition effectively, consistently and you are sure to see the results.

Mesh Direct are the leading suppliers of printed banners for the construction industry. We help construction businesses get their message and brand out there to generate much needed business. To find out more about our printed banners, please call us on 1300 368 978 to speak to one of our friendly team members or fill in an enquiry form here.

• Advertising and design
• Anti-graffiti
• Anti-Graffiti Coating
• banner care
• banner design
• banner finishing options
• Banner Mesh
• banner strength
• branded banners
• Building
• building signs
• building site signage
• Building Wraps
• Construction
• construction advertising
• Construction signage
• construction site safety
• construction site signage
• grand format printing
• Premium Banner Mesh
• safety signage
• vinyl hoardings

Quick Guide to Construction Safety Signs

Specific health and safety laws that concern construction sites in Australia require that people on or near construction sites are warned of all hazardous activities taking place before any construction work begins. Builders and site managers must ensure that an adequate number of general construction safety signs, depending on the size and complexity of the job site, are erected at the workplace. Adhering to the rules and regulations in regards to safety signs will ensure you avoid fines and non-compliance.

To make it easy to identify construction safety signs, there are 4 broad categories:

Mandatory signs
Mandatory construction safety signs indicate that an instruction must be carried out. All mandatory signs can be identified by a blue circle with a white picture within. They are used to designate required safety equipment within a certain area, or to communicate an action that must be carried out. Examples include: ear or eye protection required, hard hat zone, dust mask or respirator required, switch off after use, wash hands, use protective clothing, keep locked etc.

Warning signs
Warning signs are used to warn of a hazard or a hazardous condition that is not likely to be life-threatening. Warning signs can be identified by a yellow background.
Examples include: flammable material, slippery when wet, heavy equipment zone, work overhead, low voltage electricity, asbestos present, falling hazard, toxic vapour present etc.

Danger signs
Danger signs are used to warn of a particular hazard or hazardous condition that is likely to be life-threatening. Signs in this category incorporate the word ‘danger’ in white letters on a red oval shape against a black background.
Examples include: high voltage, radiation present, crane working overhead, deep excavation, asbestos removal process, danger of explosion, confined space etc.

Emergency
Emergency signs are used to indicate the location of, or directions to, emergency-related facilities such as exits, safety equipment or first aid facilities. General emergency information signs can be identified by a green square with white writing or pictures.

Don’t get an unnecessary fine for not displaying adequate safety signage on your job site. Give Mesh Direct a call on 1300 368 978 to see how we can help you with your branded construction safety signs. We print our branded safety signs on corflute which is a hardwearing and waterproof substrate which is ideal for construction safety signs.

• banner design
• Banner Mesh
• branded banners
• building signs
• building site signage
• Building Wraps
• construction advertising
• Construction signage
• construction site safety
• construction site signage
• safety
• Shade Cloth
• Vinyl