How To Build Your Construction Business with Branded Banners

With the right artwork, branded banners have the ability to build your construction business and drive clients to commission jobs with your company. But how can printed signage contribute to your business’ growth and sales? We’ve got a number of tips you can use when it comes to getting the most from your branded banners.

1. Utilise advertising space

The beauty of branded banners, temporary fencing and hoarding is that they provide you with advertising space that’s either rarely or never utilised. These options give developers what would essentially be blank canvases and turn them into an opportunity for them to promote their business.

These areas are usually in high traffic zones, which are exposed to numerous people on a daily basis. Therefore, signage solutions like branded banners help get your business name and services out in front of a new audience, and potentially new clients.

Creating awareness for your brand is half the battle when it comes to attaining new, ongoing clients. Utilising advertising space on your existing construction and development sites is a great way to get your business out there.

2. Create a professional aesthetic

Whether we like it or not, we all judge the packaging of a product, and in the case of your construction business the packaging is the signage and fencing options you choose.

By opting for branded banners when it comes to your temporary fencing, it creates a professional and uniform look across the scope of your development, in addition to utilising any otherwise overlooked advertising space.

Creating a professional aesthetic provides your brand with social proof – it instantly looks more reputable, and provides a much stronger first impression to potential clients.

3. Opt for a range of signage products

Here at Mesh Direct, branded banners are just the beginning when it comes to our signage solutions. We offer a range of different mesh substrates for branded banners, but we also provide our clients with numerous other products, including: corflute, vinyl hoarding, alupanel signage, wind mesh and nature screens to name a few.

A range of different branded signage solutions in addition to your banners will help you achieve that uniform look and utilised all that overlooked advertising space. It will also ensure that your construction site is adequately adhering to safety signage requirements.

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Still not sure how branded banners and signage solutions can help build your construction business? Give us a call on 1300 368 978 or drop us a line here.

• banner design
• Banner Mesh
• branded banners
• Building
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• Temporary fencing

Printed Shade Cloth: Your Budget Friendly Solution

This post delves into the affordable and practical nature of Printed Shade Cloth at Mesh Direct.

When it comes to creating effective printed signage, most businesses have one thing in common: budgets. Unfortunately, budgets rule the majority of our business decisions, including what we’re able to print!

Luckily, Mesh Direct offers plenty of options for printed shade cloth and printed signage for those who need to be a little conservative with their purse strings. Printed shade cloth, otherwise known as ‘scrim’ is an affordable and useful option for small and large businesses alike.

Most commonly used in the construction industry to cover temporary fencing around unsightly development sites, printed shade cloth has a number of benefits for just a fraction of the price of its more premium counterparts.

Our printed shade cloth is crafted from a permeable substrate, making it the ideal solution for your advertising and branding needs while on a budget. It’s built to withstand the harsh Australian weather as well, and allows large wind loads to flow through with ease.

We always we recommend that our clients make the most of the advertising opportunity that comes with any temporary fence covering by printing their business logo or details onto the printed shade cloth. The print reproduction is good quality, and makes for a welcome distraction and an impressive branding option when it comes to revamping your temporary or permanent fencing around a site.

As we’re all about budgets meeting practicality, and ensuring that our customers are always 100% satisfied, we offer numerous shade cloth options: unprinted, partially printed or fully printed shade cloth in lengths of 50 metre rolls.

Mesh Direct’s printed shade cloth is crafted from knitted monofilament polythene, making it durable and only has a stretch factor of around 2-3%. This ensures that your sign won’t droop over time after your installation. With a density of 70%, our shade cloth boasts a great print quality, that doesn’t lose the benefits of its substrate permeability and its wind load versatility.

This type of material is generally used in longer runs where there isn’t much room for wind forces to escape.

to handle wind. Shade cloth is most commonly used in longer runs where there is not much room for wind forces to escape. This isn’t a problem as our printed shade cloth is well suited to windy areas.

Mesh Direct has a great logistics network and therefore can produce large orders of shade cloth and can usually guarantee the delivery of your banners within 10 days from the date of payment confirmation and/or artwork approval. All of our shade cloth banners, both printed and unprinted are only available in 50 metre rolls with a minimum order of 2 rolls.

• Advertising and design
• banner design
• building signs
• building site signage
• Construction
• construction advertising
• Construction signage
• construction site safety
• construction site signage
• grand format printing
• mesh fence panels
• outdoor signage
• printed shade cloth
• Shade Cloth
• Temporary fencing

Identifying the Right Material for Your Banner

When it comes to mesh banners and printed signage options, identifying the right material for your banner can be challenging. Often the sheer volume of choices available out there can seem overwhelming, especially when you’re not familiar with the finer details.

But as always, here at Mesh Direct we’ve got your bases covered. Let’s take a closer look at the different types of banner material, so you can work out what’s right for you and your business…

1. Premium Banner Mesh

The name gives much of it away, but our premium banner mesh is the highest quality material we offer. It boasts an incredible sharp print resolution, ensuring that logos and business artwork always look their best. We use UV stabilised inks to print and PVC coated polyester for the best durability.

Our premium banner mesh option has tested fire retardant properties as well as a full CSIRO wind rating. It also has a GSM of 270 and a thread count of 12 per inch. This is the highest thread count mesh we offer, making it the best for print reproduction.

2. Standard Banner Mesh

Our standard banner mesh has a GSM of 200 and is the next best option in terms of print resolution after premium banner mesh. Standard is a particularly good choice for those who are on a tighter budget but still want a high quality, durable result.

The print quality of standard mesh is still incredibly high, making it perfect for your logo, business information and artwork. Standard has a thread count of 9 threads per inch rather than premium’s 12 threads.

It’s worth noting that due to the fewer threads, the print reproduction and quality is not as perfect as the premium banner mesh option. However, standard is still a perfectly good signage solution for businesses large and small.

3. Wind Mesh

Wind mesh is one of our most versatile signage solutions as it’s carefully made to withstand large wind loads as well as that typically harsh Australian climate. Wind mesh is designed with an open weave and perforated material so that high wind loads can travel through without damaging or knocking over the fence. It can be applied in many different scenarios including scaffolding, temporary fences,  and between fence poles, which allows for many great advertising opportunities and allows for visually appealing worksites.

The coated substrate allows the ink to be very well absorbed and all of our fencing mesh banners use a fully UV stabilised printing process through large 5 metre printers. This enables long lasting, highly detailed finished products.

4. Shade Cloth

If you’re on a super tight budget, then printed shade cloth or “scrim” might be the solution for you. This is an incredibly affordable option for those looking for a budget-friendly alternative to premium or standard mesh.

Crafted from a permeable substrate, our shade cloth is a practical advertising tool in the harsh Australian conditions and allows large wind loads to pass through the material with ease, which means there are low risk loads on the structure it is attached to.

The printing options allow for your business logo, various colour schemes and fonts to enhance visibility and attractiveness. However, the print reproduction isn’t as perfect as with standard or premium banner mesh due to the lower thread count and perforated design.

5. Other printed signage options

Of course, if after reading this you’ve decided that none of these materials are right for your banner or signage needs, there are plenty more options to choose from. At Mesh Direct we have a range of alternative (and complementary) products such as vinyl hoarding, corflute signage, building wraps, jump form signage, alupanel signage and much more.

If you’d like assistance with identifying which banner material is right for you, give us a call on 1300 368 978.

• Advertising and design
• banner design
• banner finishing options
• Banner Mesh
• branded banners
• building site signage
• Construction
• construction advertising
• Construction signage
• Premium Banner Mesh
• Temporary fencing

5 Reasons to Choose Printed Shade Cloth For Your Construction Site

Printed shade cloth otherwise referred to as ‘printed scrim’ has set the construction advertising industry alight for its ability to instil the dream combination of the perfect tradeoff between quality vs budget. It has become the perfect advertising tool due to its ability to set a smooth aesthetically pleasing display around the construction site. A great feature of printed shade cloth is its printing flexibility and versatility which allows you to showcase and paste an unlimited amount of text or visual images as you please. Shade cloth is particularly suited to the long runs around the perimeter of a construction site for a number of reasons.

• Printed shade cloth is incredibly affordable and is the cheapest entry level product. Despite this it is an incredibly durable product and many contractors use shade cloth along their infrastructure sites where long runs are needed due to it being very cost effective and practical.

• It has button hole eyelets for installation, which appear at the top of the banner. Made from knitted monofilament polythene, it is durable and only has a stretching factor of around 2-3% ensuring the sign will not droop over time after installation. It also has a density level of 70% which allows for great quality print while the open weave nature allows it to handle high wind areas with ease. hence being very popular for outdoor advertising.

• The installation and transportation isn’t at the peril of the client as shade cloth can be quickly and easily applied to temporary fencing via cable ties. Shade cloth is a very flexible option and can be installed on scaffolds, temporary fences, chain wire fences as well as building facades. The process is ideal, particularly for what you pay for and the lifespan on a busy working site is anticipated to be 6-12 months.

• It has unreal practicality, not only is it budget friendly but it is highly practical as it is a permeable structure allowing wind to pass through easily, creating light loads on the structure to which it is attached. It’s versatility as it can incorporate your business logo, colour schemes and fonts and it is because of this shade cloth is a very popular method of construction site advertising or scaffold branding, although it is often seen at music festivals, sporting events, retail sites, community and school locations and large scale events of all types

• Shade cloth fabric also complies with all OH&S requirements and obligations under the relevant Australian Standards AS 4768 – 2007.

Shade cloth boasting attributes of great print quality and reproduction which ensures a consistent pattern of the company logo that remains consistent and runs along the whole length of the product. Shade cloth will increase brand visibility and awareness and prompt customers to make contact with your company.

To find out more information about one of our most popular products, please call 1300 368 978 to speak to a Mesh Direct team member.

• banner design
• Banner Mesh
• branded banners
• building signs
• building site signage
• Construction
• construction advertising
• Construction signage
• construction site safety
• printed shade cloth
• safety signage
• scrim
• Shade Cloth
• Signage
• Temporary fencing

Media Walls – The Perfect Brand Promotional Tool For Events

Media walls are perfect for an extensive range of festival and event signage options and are your premier option for sponsor promotion and brand awareness. All events are unique and have their own style and what a better way to distinguish yourself from the crowd with a personalised and unique media wall to capture the audiences attention. The most common way event organisers are able to distinguish themselves is through a physical sense; through artistry and design they allow themselves and their sponsors memorable to their audience. Many events are flooded with sponsors that all want to get a slice of the attention and what a better way than to achieve optimal branding results than with media wall signage.

In an advertising sense, the use of media walls and event walls for festivals and events is that they generally see tens of thousands of people congregate to a small enclosed space or they have a huge television presence which gains exposure to the masses. There is often a large amount of physical areas with wasted space that could be occupied and used for advertising space in need of covers, media walls and bars or stand wraps along with many more. For sponsors they guarantee a large audience and exposure for their brand and/or message.

Versatility is of high importance and different sizes are often needed for different events. As a result there a varying sizes available to suit all events generally ranging from 2.3m (width) x 2.26 (heights) to 6m (width) x 2.26m (height). To ensure you get the right event wall option speak to the experts and various companies such as ourselves at Mesh Direct to have the right product for the right application.

Media walls have featured and become apart of the event landscape over the past decade and have been seen in some of the largest events in Australia. Events often have tough time constraints and as a result the media wall acquiring process has been perfected to adapt to time pressures and logistical constraints with supplying media walls for events. There are even event printing apps to ensure that things run as smoothly as possible.

Media walls are the perfect option for event and festivals such as brand and product promotions , concerts, product launches, theatrical, media walls for media events, sporting events, marathons, church events, school events and community events. All products created by companies such as Mesh Direct are produced from the highest quality inks and substrates using the latest print technology and are all printed here in Australia. They are companies that you can trust for all your media wall and banner solutions for events, not only to deliver on time, on budget and on spec, but they also pride themselves on providing fantastic service.

• Advertising and design
• banner design
• banner finishing options
• Banner Mesh
• banner strength
• branded banners
• Building
• building signs
• Building Wraps
• Construction
• construction advertising
• construction site safety
• construction site signage
• Corflute Signage
• event walls
• Events
• festival and event signage
• media advertising
• medial walls

How to Create a USP for Your Construction Business

A USP (unique selling proposition) is the basis of effective marketing for any construction business, converting features of your company into key benefits that consumers will recognise. All aspects of your marketing system should pinpoint to your unique selling proposition; for customers to detect why you are different and better than the rest. Every business can benefit from having a USP, particularly new business owners. USPs help clientele identify your company as a reliable and professional source, contributing to profit.

A clear and creative USP will establish your business as the go-to business as the go-to resource for your clients needs and should be advertised in your website or printed banners with and eye-catching, easy to follow design; including testimonials and relevant images of your work. This reinforces who you are and what you do, generating reviews and referrals that will potentially lead to loyal clients. Your USP is what drives your company and ultimately the success of the business. All based around differentiation, USP’s require a reflection overview and discussion.

Questions that you should ask yourself are:
1. What characteristics and values does my business offer to construct a USP?
2. What makes my business more valuable and visible than your competitors in this highly ambitious market?

Although, for consumers to really grasp the concept of your USP, converting the features into benefits is key. This way they will understand what your service or product does, but also what they will gain from it; creating a better customer client relationship, therefore generating a sales lead. One way of forming a USP is to research your competitors and identify what they have to offer. This could give you a useful insight into their attitudes, politics and priorities. It is healthy competition, allowing all businesses to create and distinguish their very own USP, leading to a competitive advantage and greater profitability.

One of the most harmful things for a new business owner is not proposing a unique and creative selling proposition to their target audience, and researching their competitors to try and achieve this. In these selling points, besides from the obvious – ‘What do you offer and why are you different?’, you should talk about different angles of customers possible concerns or questions. This way you are tackling the situation head on, giving them all the information they need. Promotional and price strategies are always going to be the most common in the competitive market. However, the quality of the product or service you are promoting allows you to have a huge advantage; this adheres to the recognition or product recall of the company. When your objectives are clear and concise, your primary mechanism for your USP should include all forms of advertising on social media, local papers, and outdoor advertising.

With a USP you can expect to see changes form both the external and internal structure of the company. Generating more leads, trust and loyalty from your customers as they believe you are the best person to provide them with what they need. Internal changes include, more confident and focused staff members, which leads to a better planning system.

Use your unique selling proposition effectively, consistently and you are sure to see the results.

Mesh Direct are the leading suppliers of printed banners for the construction industry. We help construction businesses get their message and brand out there to generate much needed business. To find out more about our printed banners, please call us on 1300 368 978 to speak to one of our friendly team members or fill in an enquiry form here.

• Advertising and design
• Anti-graffiti
• Anti-Graffiti Coating
• banner care
• banner design
• banner finishing options
• Banner Mesh
• banner strength
• branded banners
• Building
• building signs
• building site signage
• Building Wraps
• Construction
• construction advertising
• Construction signage
• construction site safety
• construction site signage
• grand format printing
• Premium Banner Mesh
• safety signage
• vinyl hoardings

5 Tips to Ensure a Perfect Banner Installation on Temporary Fencing

Your beautifully printed banner mesh has cost you a bit of money but is now all set to repay you in conveying your message –  you just need to install it. Installing banners on fencing is usually a fairly simple task if you know some basic tips and the cornerstone of those tips is tension. A banner that is crooked, sagging or flapping in the breeze can be more damaging than helpful, displaying a lack of care and sloppiness.

Here are some simple tips to ensure you get the best visual result from your next installation:

1. Purchase the correct substrate and size for your project.  We recommend you always leave some space between the height of the fence and the vertical banner dimension. Our knowledgeable sales consultants will guide you to pick an ideal size and substrate depending on various factors such as wind load, size of fencing, how long you would like to use the banner for etc.
2. Plan the installation when you can have someone else to help you and weather conditions are favourable.
3. Use the correct installation method. Cable ties should be interlaced through the grommets and fencing.
4. The banner should be tightened to the perfect tension ensuring your message displays on a flat canvas
5. Maintain your banner by regularly checking the tension and making any adjustments as necessary.

This is a great time-lapse video showcasing the installation of a mesh banner at Leichhardt Park Aquatic Centre in Sydney’s Inner West.

At Mesh Direct, we can provide a professional installer to do the job for you if you prefer. Please see our installation service page for more details or contact us on 1300 368 978 or visit www.meshdirect.com.au/get-a-quote/.

• banner design
• Banner Mesh
• branded banners
• Building
• building signs
• building site signage
• Building Wraps
• Construction
• construction advertising
• Construction signage
• Corflute
• Corflute Signage
• Events
• installation
• Premium Banner Mesh
• Real Estate
• Shade Cloth
• Signage
• Standard Banner Mesh
• Temporary fencing

Anti-Graffiti Coating: How to Protect Your Signage

Graffiti and tagging on banners, hoarding and billboards is an unfortunate reality these days. When you install a banner you might want to think about taking precautionary steps to limit your risks of the costly effects of vandalism.

Graffiti vandals can strike anywhere at anytime, even in respectable areas where graffiti is rare. These pests use a wide variety of pens, spray cans and other implements, all of which can be used directly onto mesh or solid vinyl substrates. The cost of graffiti removal can quickly run into thousands of dollars, if possible at all. To remove the graffiti you need to use a solvent which will most likely remove the ink your banner is printed with.

What can you do to protect your signage?

Anti-graffiti coating is one way of protecting your signage investment. At Mesh Direct, we offer only the best graffiti protection provided by Adcoat Graphic Solutions. Adcoat Tuffcoat anti-graffiti coating is available in two variations which differ between levels of graffiti protection. Both are applied to signage after printing by a special liquid coating machine.

The anti-graffiti coating comes in both gloss and matt finishes. Not only does Adcoat Tuffcoat offer the ability to easily clean graffiti off printed banners but it creates an outstanding finish making images and text jump off the substrate.

Adcoat Tuffcoat graffiti coating makes graffiti removal quick and simple without damaging the inks. Adcoat Tuffcoat anti-graffiti coating adds a layer above the original ink, this layer is not impervious to graffiti but it does mean that your signage can be easily restored to its original glory. This is hugely effective in areas of high vandalism activity. Rather than reprinting the entire sign or sections of it, it can be simply cleaned. Over the course of some projects, this would run into the tens of thousands.

Features and Benefits of Anti-Graffiti Coating

• Resists scuff marks, graffiti, gummy adhesive tapes and all stains
• Easy to clean with water
• UV protection
• Weather resistant
• Non-stick, slippery coating
• Mildew and mould resistant
• Durable
• Non-sacrificial (does not lose its properties after cleaning)
• 4 years of graffiti and fade free protection with a 60 micron coating.

Adcoat Tuffcoat anti-graffiti coating is not for everyone or every banner installation. The price of the initial application could double the price of your order but in areas where repeated vandal attacks are likely this is a small price to pay relative to replacement or repair costs. Decision makers will need to weigh up the risks of using Adcoat Tuffcoat anti-graffiti coating but in some cases it is not only desirable but it is virtually mandatory.

We strongly recommend using Adcoat Tuffcoat anti-graffiti coating to protect vinyl covered hoardings against graffiti, particularly when the hoarding is easily accessed and in an urban area. On large scale projects that will last 18 months plus there is a possibility that graffiti vandals will attack your expensive signs multiple times and then the cost of the coating seems relatively cheap compared to replacement costs.

To find out more about protecting your signage with Adcoat Tuffcoat, contact Mesh Direct – 1300 368 978 or visit www.meshdirect.com.au/get-a-quote/.

• Anti-graffiti
• Anti-Graffiti Coating
• banner design
• Banner Mesh
• branded banners
• Building
• building signs
• building site signage
• Construction
• construction advertising
• Construction signage
• installation
• Signage
• Temporary fencing
• Vinyl

[Latest Work] Eight Development Project

Here is a sneak peak at one of our latest projects for a development project.

Mesh Direct worked alongside the construction design agency, Grenade, to provide a brand solution for the Eight development in Maribyrnong, Victoria.

The project brief included the skinning of a double stack container with vinyl banners, mesh banners for temporary fencing and vinyl banners on sail track.

Thank you to Magnify Installations in Melbourne for a fantastic installation.

• Banner Mesh
• Building
• Construction
• Corflute Signage
• Premium Banner Mesh
• Real Estate
• Shade Cloth
• Signage
• Standard Banner Mesh
• Temporary fencing
• Vinyl