How To Build Your Construction Business with Branded Banners

With the right artwork, branded banners have the ability to build your construction business and drive clients to commission jobs with your company. But how can printed signage contribute to your business’ growth and sales? We’ve got a number of tips you can use when it comes to getting the most from your branded banners.

1. Utilise advertising space

The beauty of branded banners, temporary fencing and hoarding is that they provide you with advertising space that’s either rarely or never utilised. These options give developers what would essentially be blank canvases and turn them into an opportunity for them to promote their business.

These areas are usually in high traffic zones, which are exposed to numerous people on a daily basis. Therefore, signage solutions like branded banners help get your business name and services out in front of a new audience, and potentially new clients.

Creating awareness for your brand is half the battle when it comes to attaining new, ongoing clients. Utilising advertising space on your existing construction and development sites is a great way to get your business out there.

2. Create a professional aesthetic

Whether we like it or not, we all judge the packaging of a product, and in the case of your construction business the packaging is the signage and fencing options you choose.

By opting for branded banners when it comes to your temporary fencing, it creates a professional and uniform look across the scope of your development, in addition to utilising any otherwise overlooked advertising space.

Creating a professional aesthetic provides your brand with social proof – it instantly looks more reputable, and provides a much stronger first impression to potential clients.

3. Opt for a range of signage products

Here at Mesh Direct, branded banners are just the beginning when it comes to our signage solutions. We offer a range of different mesh substrates for branded banners, but we also provide our clients with numerous other products, including: corflute, vinyl hoarding, alupanel signage, wind mesh and nature screens to name a few.

A range of different branded signage solutions in addition to your banners will help you achieve that uniform look and utilised all that overlooked advertising space. It will also ensure that your construction site is adequately adhering to safety signage requirements.

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Still not sure how branded banners and signage solutions can help build your construction business? Give us a call on 1300 368 978 or drop us a line here.

• banner design
• Banner Mesh
• branded banners
• Building
• building signs
• building site signage
• Building Wraps
• Construction
• construction advertising
• Construction signage
• Premium Banner Mesh
• Signage
• Temporary fencing

The Search for Your Signage Solution: Where to Begin

As experts in grand format printing, we’re well aware that the search for your signage solution can be a daunting one. There are always numerous factors to consider in terms of your construction or development site alone. As a developer you need to consider environmental factors as well as the safety of your workers.

If you’re looking for branded signage, the chances are that you also have an addition goal in mind for your mesh banners and temporary fencing, and so this goal needs considering. Finally, you’ll also need to have a solid grasp on the budget that’s available to you, and what the best options are for the amount you’ve designated.

So with these details in mind, let’s delve a little deeper into each of them, and see how you can use the knowledge to find the perfect signage solution for you and your business.

1. Assess your construction site

Before you decide on any specific signage options you first need to assess your construction or development site. One of the first things we ask our potential clients is about the predicted wind load of the site.

The wind factor is a crucial aspect of the site to consider when searching for mesh banners and signage options. If your site is located in a high wind area, you’ll need to opt for wind mesh, which is especially created to withstand large wind loads. Other signage options don’t hold up as well in windy conditions as they don’t have the correct perforation.

There are plenty of other factors to consider, such as is your site outdoors or indoors? How large is your site? For example, if it’s a large-scale development, you may need something like a building wrap rather than simple temp fencing. You also need to be asking yourself about safety hazards and whether or not you’re required to have safety signage posted throughout your site for your workers. Perhaps you’ll need directional signage as well.

Sit down with your project manager and list down these aspects of your site.

2. Determine the goal of your signage

In order to get impressive results for your company, you’ll need to be specific when determining the goals you’re aiming for. Do you want your business to gain more exposure, are you aiming for a certain number of new leads? Do you want to advertise a particular event or business?

These are all questions you will need to answer in order for us to help you select the right signage option. For the best print resolution, we’d recommend opting for our premium banner mesh, however if you’re looking for more basic temporary fencing where the print quality isn’t paramount, printed shade cloth or “scrim” is another option.

Knowing the purpose and goal of your signage will make the search for the perfect solution all the more simple.

3. Know your budget

The final factor to consider before delving into the various signage products available is your budget. Grand format printing doesn’t have to be a bank-breaking exercise, particularly if you know your budget from the get-go.

There are numerous options here at Mesh Direct that are great for businesses who need to be on the conservative side of pricing. We’d never compromise on quality, so you can rest assured that our budget-friendly products such as standard banner mesh and partial printed shade cloth are still held to the highest standard.

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Once you’ve considered these factors, let’s talk mesh! Get in touch via our contact form or give us a call on 1300 368 978, and we’ll talk you through our numerous signage solution options.

• banner design
• Banner Mesh
• branded banners
• Building
• building signs
• building site signage
• construction advertising
• Construction signage
• Shade Cloth
• Signage
• Temporary fencing

5 Reasons to Choose Printed Shade Cloth For Your Construction Site

Printed shade cloth otherwise referred to as ‘printed scrim’ has set the construction advertising industry alight for its ability to instil the dream combination of the perfect tradeoff between quality vs budget. It has become the perfect advertising tool due to its ability to set a smooth aesthetically pleasing display around the construction site. A great feature of printed shade cloth is its printing flexibility and versatility which allows you to showcase and paste an unlimited amount of text or visual images as you please. Shade cloth is particularly suited to the long runs around the perimeter of a construction site for a number of reasons.

• Printed shade cloth is incredibly affordable and is the cheapest entry level product. Despite this it is an incredibly durable product and many contractors use shade cloth along their infrastructure sites where long runs are needed due to it being very cost effective and practical.

• It has button hole eyelets for installation, which appear at the top of the banner. Made from knitted monofilament polythene, it is durable and only has a stretching factor of around 2-3% ensuring the sign will not droop over time after installation. It also has a density level of 70% which allows for great quality print while the open weave nature allows it to handle high wind areas with ease. hence being very popular for outdoor advertising.

• The installation and transportation isn’t at the peril of the client as shade cloth can be quickly and easily applied to temporary fencing via cable ties. Shade cloth is a very flexible option and can be installed on scaffolds, temporary fences, chain wire fences as well as building facades. The process is ideal, particularly for what you pay for and the lifespan on a busy working site is anticipated to be 6-12 months.

• It has unreal practicality, not only is it budget friendly but it is highly practical as it is a permeable structure allowing wind to pass through easily, creating light loads on the structure to which it is attached. It’s versatility as it can incorporate your business logo, colour schemes and fonts and it is because of this shade cloth is a very popular method of construction site advertising or scaffold branding, although it is often seen at music festivals, sporting events, retail sites, community and school locations and large scale events of all types

• Shade cloth fabric also complies with all OH&S requirements and obligations under the relevant Australian Standards AS 4768 – 2007.

Shade cloth boasting attributes of great print quality and reproduction which ensures a consistent pattern of the company logo that remains consistent and runs along the whole length of the product. Shade cloth will increase brand visibility and awareness and prompt customers to make contact with your company.

To find out more information about one of our most popular products, please call 1300 368 978 to speak to a Mesh Direct team member.

• banner design
• Banner Mesh
• branded banners
• building signs
• building site signage
• Construction
• construction advertising
• Construction signage
• construction site safety
• printed shade cloth
• safety signage
• scrim
• Shade Cloth
• Signage
• Temporary fencing

5 Tips to Ensure a Perfect Banner Installation on Temporary Fencing

Your beautifully printed banner mesh has cost you a bit of money but is now all set to repay you in conveying your message –  you just need to install it. Installing banners on fencing is usually a fairly simple task if you know some basic tips and the cornerstone of those tips is tension. A banner that is crooked, sagging or flapping in the breeze can be more damaging than helpful, displaying a lack of care and sloppiness.

Here are some simple tips to ensure you get the best visual result from your next installation:

1. Purchase the correct substrate and size for your project.  We recommend you always leave some space between the height of the fence and the vertical banner dimension. Our knowledgeable sales consultants will guide you to pick an ideal size and substrate depending on various factors such as wind load, size of fencing, how long you would like to use the banner for etc.
2. Plan the installation when you can have someone else to help you and weather conditions are favourable.
3. Use the correct installation method. Cable ties should be interlaced through the grommets and fencing.
4. The banner should be tightened to the perfect tension ensuring your message displays on a flat canvas
5. Maintain your banner by regularly checking the tension and making any adjustments as necessary.

This is a great time-lapse video showcasing the installation of a mesh banner at Leichhardt Park Aquatic Centre in Sydney’s Inner West.

At Mesh Direct, we can provide a professional installer to do the job for you if you prefer. Please see our installation service page for more details or contact us on 1300 368 978 or visit www.meshdirect.com.au/get-a-quote/.

• banner design
• Banner Mesh
• branded banners
• Building
• building signs
• building site signage
• Building Wraps
• Construction
• construction advertising
• Construction signage
• Corflute
• Corflute Signage
• Events
• installation
• Premium Banner Mesh
• Real Estate
• Shade Cloth
• Signage
• Standard Banner Mesh
• Temporary fencing

Anti-Graffiti Coating: How to Protect Your Signage

Graffiti and tagging on banners, hoarding and billboards is an unfortunate reality these days. When you install a banner you might want to think about taking precautionary steps to limit your risks of the costly effects of vandalism.

Graffiti vandals can strike anywhere at anytime, even in respectable areas where graffiti is rare. These pests use a wide variety of pens, spray cans and other implements, all of which can be used directly onto mesh or solid vinyl substrates. The cost of graffiti removal can quickly run into thousands of dollars, if possible at all. To remove the graffiti you need to use a solvent which will most likely remove the ink your banner is printed with.

What can you do to protect your signage?

Anti-graffiti coating is one way of protecting your signage investment. At Mesh Direct, we offer only the best graffiti protection provided by Adcoat Graphic Solutions. Adcoat Tuffcoat anti-graffiti coating is available in two variations which differ between levels of graffiti protection. Both are applied to signage after printing by a special liquid coating machine.

The anti-graffiti coating comes in both gloss and matt finishes. Not only does Adcoat Tuffcoat offer the ability to easily clean graffiti off printed banners but it creates an outstanding finish making images and text jump off the substrate.

Adcoat Tuffcoat graffiti coating makes graffiti removal quick and simple without damaging the inks. Adcoat Tuffcoat anti-graffiti coating adds a layer above the original ink, this layer is not impervious to graffiti but it does mean that your signage can be easily restored to its original glory. This is hugely effective in areas of high vandalism activity. Rather than reprinting the entire sign or sections of it, it can be simply cleaned. Over the course of some projects, this would run into the tens of thousands.

Features and Benefits of Anti-Graffiti Coating

• Resists scuff marks, graffiti, gummy adhesive tapes and all stains
• Easy to clean with water
• UV protection
• Weather resistant
• Non-stick, slippery coating
• Mildew and mould resistant
• Durable
• Non-sacrificial (does not lose its properties after cleaning)
• 4 years of graffiti and fade free protection with a 60 micron coating.

Adcoat Tuffcoat anti-graffiti coating is not for everyone or every banner installation. The price of the initial application could double the price of your order but in areas where repeated vandal attacks are likely this is a small price to pay relative to replacement or repair costs. Decision makers will need to weigh up the risks of using Adcoat Tuffcoat anti-graffiti coating but in some cases it is not only desirable but it is virtually mandatory.

We strongly recommend using Adcoat Tuffcoat anti-graffiti coating to protect vinyl covered hoardings against graffiti, particularly when the hoarding is easily accessed and in an urban area. On large scale projects that will last 18 months plus there is a possibility that graffiti vandals will attack your expensive signs multiple times and then the cost of the coating seems relatively cheap compared to replacement costs.

To find out more about protecting your signage with Adcoat Tuffcoat, contact Mesh Direct – 1300 368 978 or visit www.meshdirect.com.au/get-a-quote/.

• Anti-graffiti
• Anti-Graffiti Coating
• banner design
• Banner Mesh
• branded banners
• Building
• building signs
• building site signage
• Construction
• construction advertising
• Construction signage
• installation
• Signage
• Temporary fencing
• Vinyl

[Latest Work] Eight Development Project

Here is a sneak peak at one of our latest projects for a development project.

Mesh Direct worked alongside the construction design agency, Grenade, to provide a brand solution for the Eight development in Maribyrnong, Victoria.

The project brief included the skinning of a double stack container with vinyl banners, mesh banners for temporary fencing and vinyl banners on sail track.

Thank you to Magnify Installations in Melbourne for a fantastic installation.

• Banner Mesh
• Building
• Construction
• Corflute Signage
• Premium Banner Mesh
• Real Estate
• Shade Cloth
• Signage
• Standard Banner Mesh
• Temporary fencing
• Vinyl

6 Reasons Why You Need Corflute Signage

If you are looking for sturdy but lightweight signage for your building and construction site, event or real estate listing, corflute signage is your best solution.

Here are 6 reasons why you need corflute signage:

1. Cost Effective
Corflute is a budget friendly signage solution for many applications which can replace expensive substrates such as aluminium panels or colour-bond signage. This low-cost form of plastic signage is economical and inexpensive, perfect when needing bulk supplies.

2. Easy Installation
Corflute is a lightweight substrate that can be installed and removed in a flash, anywhere and by anyone. It can be affixed to any flat surface using adhesive tape, glue, screws or nails. It can be easily attached to fencing through metal eyelets in each corner.

3. Customisable
Corflute can be cut to any shape or size and is adaptable for any space. Corflute blanks are 2400mm x 1200mm and sheets can be cut into multiple shapes and sizes. Corflute can be joined at install effectively making enormous signs.

4. Variety of Uses
Corflute is used in a variety of short or long-term projects such as real estate signs, promotional signs, construction site signs, building site signs, compliance signs, tradesman site signage, building site warning signs, security company signs, trade show display signs, in-store promotional, safety, warning signs and first aid signs.

5. High Print Quality
High-resolution digitally printed corflute provides a high impact and visually appealing signage solution. There are no restrictions on the colour you can use in your design which enables you to convey your brand in the best possible light. At Mesh Direct, the messaging is printed directly onto the substrate with a flatbed printer, rather than using vinyl stickers. This produces a perfect print reproduction at a budget price.

6. Durable
Corflute is waterproof and direct to corflute printing means that your message will appear perfectly no matter the weather. Corflute retains ink well and will only start to fade after years of exposure to UV. Corflute board is exceptionally strong, it is impossible to tear by hand and will take a beating when bumped into.

Corflute has many applications and its price and durability make it a very attractive medium. Before considering more expensive alternatives, we urge our clients to look at corflute first.

To read technical specifications about corflute, visit our web page – http://meshdirect.com.au/products/corflute-signage/.

For more information or to obtain a quote, call one of our friendly consultants on 1300 368 798.

• Building
• Construction
• Corflute
• Corflute Signage
• Events
• Real Estate
• Signage