How to Create a USP for Your Construction Business

A USP (unique selling proposition) is the basis of effective marketing for any construction business, converting features of your company into key benefits that consumers will recognise. All aspects of your marketing system should pinpoint to your unique selling proposition; for customers to detect why you are different and better than the rest. Every business can benefit from having a USP, particularly new business owners. USPs help clientele identify your company as a reliable and professional source, contributing to profit.

A clear and creative USP will establish your business as the go-to business as the go-to resource for your clients needs and should be advertised in your website or printed banners with and eye-catching, easy to follow design; including testimonials and relevant images of your work. This reinforces who you are and what you do, generating reviews and referrals that will potentially lead to loyal clients. Your USP is what drives your company and ultimately the success of the business. All based around differentiation, USP’s require a reflection overview and discussion.

Questions that you should ask yourself are:
1. What characteristics and values does my business offer to construct a USP?
2. What makes my business more valuable and visible than your competitors in this highly ambitious market?

Although, for consumers to really grasp the concept of your USP, converting the features into benefits is key. This way they will understand what your service or product does, but also what they will gain from it; creating a better customer client relationship, therefore generating a sales lead. One way of forming a USP is to research your competitors and identify what they have to offer. This could give you a useful insight into their attitudes, politics and priorities. It is healthy competition, allowing all businesses to create and distinguish their very own USP, leading to a competitive advantage and greater profitability.

One of the most harmful things for a new business owner is not proposing a unique and creative selling proposition to their target audience, and researching their competitors to try and achieve this. In these selling points, besides from the obvious – ‘What do you offer and why are you different?’, you should talk about different angles of customers possible concerns or questions. This way you are tackling the situation head on, giving them all the information they need. Promotional and price strategies are always going to be the most common in the competitive market. However, the quality of the product or service you are promoting allows you to have a huge advantage; this adheres to the recognition or product recall of the company. When your objectives are clear and concise, your primary mechanism for your USP should include all forms of advertising on social media, local papers, and outdoor advertising.

With a USP you can expect to see changes form both the external and internal structure of the company. Generating more leads, trust and loyalty from your customers as they believe you are the best person to provide them with what they need. Internal changes include, more confident and focused staff members, which leads to a better planning system.

Use your unique selling proposition effectively, consistently and you are sure to see the results.

Mesh Direct are the leading suppliers of printed banners for the construction industry. We help construction businesses get their message and brand out there to generate much needed business. To find out more about our printed banners, please call us on 1300 368 978 to speak to one of our friendly team members or fill in an enquiry form here.

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Tips on Building Your Construction Business With Branded Banners

Construction signage serves as a direct network to your company and potential clients, as well as, provides information on your building sites. Branded banners have an extensive range of capabilities to meet your construction signage needs which includes higher advertising recall and delivers greater advertising impact. There are a few things you need to consider when it comes to branded banners for great results:

Choosing the Right Materials:Premium Banner Mesh: There are quite a few options available when choosing the right banner material. Premium banner mesh has a tight dense weave and has great print reproduction. It is a really strong product when you want to advertise very specific picture and sales messages. It has super tough  edging and a nylon welded backing, so you get supreme strength in high wind areas or building sites which tend to be a bit rough and tumble.

Shade Cloth (Fence Scrim): If not banner mesh, shade cloth (scrim) are commonly chosen as it is the cheapest entry level product, although, it is still quite tough. It’s very open weaved, designed for high wind areas, perfect for construction sites where you will need long runs of it and makes for an easy installation. Unlike banner mesh, shade cloth doesn’t have an excellent print reproduction so it’s not suitable for great detail, however, simple logos and colour will still look effective.

Vinyl: By far the best material for print reproduction is Vinyl. Ink adheres fantastically to it, giving it that great punch of colour and certainly fantastic for detail and large amounts of information about your site. An example would be hoardings around your building site that require your own branding or some information, this is exactly what you would use, when wind flow is not necessarily a factor. You could also apply anti graffiti to this product; so you are obviously going to be generating a significant longevity to this product. Life expectancy is about 2 years with the right installation and the right lamination and anti graffiti, all of which leaves your signage looking professional and last longer.

• Presentation of Your Banner: As a powerful tool for advertising, the design you choose for your banner gives your company an identity and personality, impacting your target audience. Colours make the biggest impact for your banner as they reach each evoke different feelings. Making sure you have the right colours to represent your brand is crucial. Along with other features, like necessary information for potential clients to get into connect with you. It is also important to make sure your banner has white space, as cluttered banners become unclear and look unprofessional. Whether you want your banner design to be a collection of multiple colour panels or photographs, they all need to work well together in order to construct a design which creates energy, professionalism, and lends you credibility on a whole. Uniqueness is the main point of focus, as viewers will recognise you by your branding, therefore enhance your reputation.

• Placement and Size: When thinking of the placement of your signs, visibility from inside and around the site needs to be taken into account. In order for communication to flow between your company and consumers, larger banners are preferable; especially if the information you are providing is complex. gathering the right dimensions for where your signs needs to be placed is critical; if you place a banner that is too large or too small on your site it will not get the recognition it deserves and makes your business look disorderly.

• Keep it Consistent: Where you can display your banners, do it. Having large, long runs along with construction sites is best, as it repeats your logo and information provided, therefore becoming more memorable to the people viewing it. A strong and consistent brand reinforces your identity and gives the impression of trust and confidence.

• Building Wraps: Building wraps are highly versatile and when used for construction media they deliver a purpose of minimising attention to the surrounding environment, concealing and disguising construction words. With your creative graphics and vibrant colour selection, the public’s eye cannot help but to be drawn to the advertisement, therefore, initiating promotion for your company. All of which helps to reinforce your brand and establish potential customers who may not have been aware that your company or new product pr service exists. Wraps that transform ordinary brick walls into eye catching statements are a great long term investment, as each advertisement will be directed towards a different market. Hence targeting almost every demographic, giving all companies a marketing benefit. They are also cost effective as well as helping protect the frame from external forces such as weather.

• Banner Mesh
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• building signs
• building site signage
• Building Wraps
• construction advertising
• Construction signage
• Shade Cloth
• Vinyl

Design 101: Advice on How to Choose Your Banner Design

The beauty and visual appearance of your banner is of the utmost importance. It’s the first thing the customer will notice and it needs to be able to draw them in. With banner design graphics can be a tricky tool to advertise with, too much and the message you’re trying to convey will be lost in the effects, too little and it’s not worth noticing in the first place. Key thing to remember is that the one or two key elements are necessary to grab attention at first glance and always keep in mind the position of your banners.

Fonts 

A huge emphasis should be placed on the font you use. The typeface needs to be able to stand out and be eligible form a distance. It is recommended to choose two fonts from the same family e.g. Sans-serif family. Clear fonts should be used for the body text and more italic/fancy fonts should be used for headings.

Colour 

When thinking about banner design it is important to use high contrast colours between background and letters. Meaning 1 to 3 primary colours and an additional secondary colour, or vice versa, will compliment each other nicely. Finer type faces need stronger colours to balance them out. Contrast in the perfect effect to emphasise mood within your target audience. e.g.  A bright tone background means dark lettering. A common mistake is using too many colours for fonts or blocks of colour for paragraphs, used to highlight certain points. However, instead of highlighting this message, it gets lost in the colour and viewers become disinterested quickly.

Layout and Whitespace 

‘Clean banners are more likely to attract readers then bundles of colour.’ – Do not underestimate the use of white space and abuse of colour. When creating your banner use margins or grids to ensure the fluidity of graphics but let them stand out to readers with shite space- it is made to effectively highlight points or images and will do so justly. But like colour, the overuse of white space can be a mistake. Not presenting enough information or design will also lose the attention of readers and not give your brand the recognition it deserves.

Content 

The content of the banner is just as important. It is where you will be representing your brand with a few short sentences and contact information. Consumers shouldn’t have to stand there and read paragraph after paragraph; it is an information overload and effects the visual presentation as well. Keeping it simples with a few key points, possibly even being divided into small sections.

Consistency

Consistency is key. the layout of your banner needs to keep consistency for aesthetic purposes and also to keep it interesting enough that people will stop and read it. Using the same colour patterns, fonts, and grid layout is a fantastic way to ensure consumers will pick up on important elements and grasp the concept of what your business is about.

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Printed Shade Cloth: Where Budgeting Meets Practicality

If your are looking for a marketing solution that doesn’t break the bank but also ensures high impact results look no further than printed shade cloth or otherwise referred to as ‘scrim’. Shade Cloth is the most basic form of the mesh banner range and although it isn’t the leading product of its kind it is still highly valuable marketing tool for many businesses.

Practicality

Not only is it budget friendly it is highly practical as it is a permeable substrate that allowed wind to pass through easily, creating light loads on the structure to which it is attached. It can be fixed to temporary fencing via cable ties which makes the installation process quick and easy. Shade Cloth can be installed on scaffold, temporary fences, chain wire fences and, as well, as building facades to ensure your brand messages have excellent exposure and are customised to your site. Shade Cloth is perfectly suited for the Australian sun and the sometimes harsh weather conditions that we are so used to. It complies with all OH&S requirements under the relevant building codes and uses fully UV stabilised inks and substrates, ensuring that your sign will last and not fade for at least 12 months.

Printed shade cloth can incorporate your business logo, colour schemes and fonts and it is because of this shade cloth is a very popular method of construction site advertising, or scaffold branding, although it is also often seen at music festivals, sporting events, retail sites, community and school locations and large-scale events of all types. It is perfect for long runs and is usually sold in lengths of 50 metres. It is durable and only has a stretching factor of around 2-3% ensuring the sign will not droop over time after installation. As shade cloth is typically used in longer runs, without areas for wind forces to escape, it is ideal in high wind areas.

• banner design
• Banner Mesh
• branded banners
• building signs
• building site signage
• Building Wraps
• construction advertising
• Construction signage
• Shade Cloth
• Vinyl

Benefits of Advertising Your Construction Project with Fence Mesh

The demand for printed signage option in the form of fence mesh by the construction industry has increased significantly over the last 10 years, worksite boundaries are covered with colourful displays of artworks and advertising solutions. This all culminates into a number of combining benefits that have led to this form of advertising to be just an effective form of advertising within the construction industry.

Improving the Attractiveness of Your Worksite 

Incomplete worksites often lead to messy viewing and often being smack bang in the middle of a large project the use of banners have allowed unattractive worksites to become a more attractive setting in the community. Often communities like to keep their suburb neat and tidy and the great thing about fence mesh is you can cover your site up to avoid public complaints.

Cost Efficiency 

The cost efficient and practicality of fence mesh is unparalleled as it is a relatively cheap product to purchase. The main drawcard is that its potential audience is unlimited, it can be reused and therefore cost to use ratio is significantly better than most other methods of advertising. Unlike television advertising and most other forms of advertising there are no ongoing or associated costs to keep attracting your target market.

Versatility 

The great thing about fence mesh is it versatility. It can be applied virtually anywhere which makes it an incredibly useful tool in advertising. It can be continually reused and put in new locations to increase your audience or changed and switched to an area that better suits your target market.

Helps Inculcate Brand Awareness to Increase Product/Brand Popularity 

Once on the fence the banner is there for everyone to see and usually applied for a lengthy amount of time. As a result the fence mesh often becomes apart of the landscape and in turn your brand awareness, product familiarity and brand popularity will benefit from this.

Summary of Benefits of Construction Advertising 

• Proper advertisement of your businesses features leading to increased brand awareness for 24 hours of the day
• Int he case of construction sites, concealing a dangerous area for pedestrians
• Great print reproduction with full banner coverage for your striking graphic style
• Budget conscious choice
• Ideal for windy conditions
• UV protected so fading doesn’t occur
• Banner mesh is waterproof
• Eco-friedly
• Easy to install banner from any structure
• Banner tape found on the back of product which is welded to the edge adds significant strength

If you would like to speak to a member of the Mesh Direct team about your next banner and sign project, visit www.meshdirect.com.au/get-a-quote/ or call us on 1300 368 978.

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• building site signage
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• construction advertising
• Construction signage
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Gaining Exposure Far and Wide with Great Event and Festival Signage

Festivals and events in general present a monumental opportunity for organisers and sponsors to share their message and promote their brand. These events often see tens of thousands of people congregate to a small enclosed space with fencing and crowd control barriers placed as far as the eye can see. With all these potential marketing and branding opportunities it is vital that they are taken with both hands. There can be many stakeholders involved in putting on an event and we are able to work with organisers and sponsors to visualise and create spectacular branding opportunities. Events attract a large audience with common interests and are ideal places for advertising certain products and brands.

The possibilities are endless and the market is flooded with so many great products such as:

Printed shade cloth

Custom banner mesh

Vinyl hoardings

Mesh fence panels

Corflute signage

Custom crowd control barrier covers

All events are unique in their own way and you can’t apply a cookie cutter approach if you want to achieve optimal branding results. That is why with all these great products it has never been easier to spruce up and individualise your event with beautifully designed and coloured banners to not only promote your brand but to also make the event space more vibrant and nice place to be for the public. With events time is critical, it is vital to have signs in the right place and at the right time- too early and there is nowhere to store them, too late and well, you missed the boat.

If you would like more information on Banners and Signs for Festivals and Events visit our product page here, call our sales team on 1300 368 978 or to get a quote – fill in an enquiry form.

• banner design
• Banner Mesh
• branded banners
• building signs
• building site signage
• Building Wraps
• construction advertising
• Construction signage
• Corflute
• festival and event signage
• mesh fence panels
• printed shade cloth
• Shade Cloth
• Vinyl

Filling the Advertising Void: Crowd Control Barrier Covers, Signs and Banners for Events

In this stone age, public events are constantly running throughout the calendar year and draw the masses to small areas on numerous occasions. Due to this, event organisation is largely based upon crowd control and if not attended to correctly, it may lead to chaos that could easily lead to injuries or death. Therefore, it is imperative that an event has effective crowd control methods, it allows the crowd to easily access the event but also ensures the safety of participants whilst attending the event. This is where crowd control barriers come into play.

Unlimited Marketing Opportunities

Crowd control barrier banners or sleeves are perfect for any event, festivals, concerts, sporting events, film premieres, marathon or a product launch. With large amounts of fencing and protective guards to control the flow of people needed, this allows for kilometres of advertising space. This is a perfect opportunity for event organisers to maximise promotion of their event or products. Crowd control signs and banners can fit snug onto your barriers and can be applied to one or both sides which is not only for a great promotional opportunity but also makes all that empty metal fencing look aesthetically pleasing.

Unreal Practicality
Crowd Control barriers with the use of signs and banners can incorporate your business logo, colour schemes and fonts. It normally comes in two forms

1. Single Sided with polyester mesh
2. Double Sided sleeve which normally involves non-porous polyester velcro which joins at the side to go over the fence links.

Manufacturers of crowd control barrier signs ensure that they are made from lightweight materials that are easy to manoeuvre. Most crowd control banners are made of materials that are extremely adaptable to extreme weather conditions. With all these benefits crowd control barrier signs remain to be a fantastic cost effective marketing tool.

The installation process also adds another benefit as more often that not a very smooth affair and the banners are angled to corners to fit inside the rounded corners of the barrier and is attached with cable ties. This whole process usually takes about 2 minutes per barrier which just speaks volumes of its marketable value for sponsors in any event scenario.

If you would like more information on Crowd Control Barrier Covers, Banners and Signs visit our product page here, call our sales team on 1300 368 978 or to get a quote – fill in an enquiry form.

• banner design
• Banner Mesh
• branded banners
• building signs
• building site signage
• Building Wraps
• construction advertising
• Construction signage
• crowd control barriers
• festival and event signage
• Shade Cloth
• Vinyl

Corflute Signage: Delivering a Message Cost Effectively

Corflute signage has been a great addition to the signage arsenal as it boasts a lightweight, versatile signage option that is made from corrugated plastic or corriboard. It presents a rigid, flat surface that can be applied virtually anywhere and by anyone. It’s success and popularity can be partly attributed to its versatility as it can be used in short or long-term projects such as real estate signs, promotional signs, construction site signs, building site signs, compliance signs, tradesman site signage, building site warning signs, security company signs, trade show display signs, in-store promotional, safety, warning signs and first aid signs.

Corflute signage has become an incredibly effective form of signage as it can be placed anywhere and has become quite commonly been placed on fences, light poles and buildings which allows it to have high exposure to large crowds.

It is an incredibly effective marketing tool that in essence, is a very simple and easy form of advertising. There are no restrictions on the colour you can use in your design which enables you to convey your brand or message in whichever way you see fit. It’s easily applicable as it can be affixed to any flat surface using adhesive tape, glue, screws or nails. It can also be easily attached to fencing through metal eyelets in each corner.

It is also an option that will not break the bank and remains a relatively cost effective form of signage. It can replace expensive substrates such as aluminium panels or colour-bond signage. This low-cost form of plastic signage is economical and inexpensive, perfect when needing bulk supplies.

It’s durability is an attractive feature of corflute signage as it is waterproof and the material used to make it means that your message will appear perfectly no matter the weather. Corflute retains ink well and will only start to fade after years of exposure to UV. Corflute signage is exceptionally strong, it is impossible to tear by hand and will take a beating when bumped into.

To find out more about corflute signage, visit our product page here, contact Mesh Direct on 1300 368 978 or fill in an enquiry form.

• banner design
• Banner Mesh
• branded banners
• building signs
• building site signage
• Building Wraps
• construction advertising
• Construction signage
• Corflute
• Corflute Signage
• Shade Cloth
• Vinyl

How to Find High Quality Printed Banners

We all want the highest quality signage and banner products and all printed banner companies wants to be your one stop shop for all your signage needs. With the newly developed corporate world where marketing and selling products has become such a focus point, how do you see through all the marketing jargon and seek the best product and the most suitable price. The answer is research.

Shop Around: Research
Type in any key words such as printed banners, mesh banners, banner mesh, printed shade cloth etc. into google and you’ll get a thousand different links and options. At a minimum it is essential to visit at least 3 different companies websites, each will have photographic examples of their products, product descriptions and quotes. Compare, contrast, analyse, be thorough in your research and seek out of the best signage and banner based on these descriptions. Go on social media, visit Facebook and Instagram pages, observe the public image and the ratings they receive on their social media pages.

Be Careful: Pricing
Don’t be naive, we want the best and lowest price available for our signage and banner options but at the same time we don’t want this to fly in the face of quality. Remember quality is everything, don’t be fooled by the word ‘cheap’ which is thrown around foolishly be many suppliers. Get more than one quote from a number of suppliers to best decipher price for quality.

Don’t be afraid to ask: Product Samples
The great thing about the competition in the market is the creation of an intense relationship between you as customer and the supplier. This meaning that suppliers are more than willing to work very closely with you and send out samples of a wide range of banners and signage products that you are interested in. This will allow you to further compare, contrast and analyse the product to allow you to gain the highest printed banner substrate quality and the best print resolution that you desire.

• banner design
• Banner Mesh
• branded banners
• building signs
• building site signage
• Building Wraps
• construction advertising
• Construction signage
• Shade Cloth
• Vinyl