Mesh Banners: Cost, Quality And Durability To Suit You

The introduction of mesh banners to the advertising and marketing world has taken the construction industry by storm. For builders and smaller businesses, mesh banners have allowed them to advertise and promote their brand like never before. Not only is it an effective marketing solution but it also helps make extensive construction sites more visually appealing, meaning that suburbs undergoing a lot of construction aren’t such an eyesore anymore.

You can read more about the benefits of using banner mesh for your construction business here. However, how do you make the right choices when it comes to cost, quality and durability?

Mesh Banner Costs

Understandably, everyone is working to a specific budget, whether you’re a sole trader or a business owner. If you’re looking for the most affordable option, the best choice would be shade cloth, which is sometimes referred to as ‘scrim’.

This is usually sold in large rolls, and is perfect for covering lengthy fences. This means you’re also getting a lot of advertising space for a cheap price.

Unfortunately, the print quality of shade cloth isn’t as vivid and sharp as premium mesh banners. There are advantages and disadvantages to any outdoor media product, and while shade cloth is the most affordable option, it looks much better from long distance than close up.

Depending on your print needs and budget, you may find that premium banner mesh may be a more suitable option.

Mesh Fence Quality

For some businesses, quality of print may be more of a priority when it comes to fence mesh. In this case, the best option is premium banner mesh. The PVC coated substrate ensures that the ink is very well absorbed and provides great UV protection. It’s a less permeable option than shade cloth and delivers a stunning print result whilst still allowing for wind flow through the sign.

Standard banner mesh is a less vibrant substrate than the premium banner mesh and as a result is cheaper in price. The main difference between the two is the porosity used, however, both premium and standard deliver fantastic quality and print reproduction.

These fence mesh options are great for advertising banner signs for outdoors, indoors, windows, and retail space, building hanging mesh banners and other business promotion sign alternatives.

Banner Mesh Durability

The life of a construction site can vary anywhere between a few days to weeks turning into years. Because of these variables, mesh banner is designed to be especially long lasting. The longest living product in the mesh banner arsenal is the premium banner mesh product which is fitted with a PVC substrate. This generally holds a lifespan of 3-4 years.

It also has the versatility to be shifted from site to site it, so can be used time and time again, ensuring the user gets the most value for their money. These mesh fences are made using a fully UV stabilised printing process through large 5 metre printers, which enables long lasting, highly detailed finished products.

Most shade cloth and printed banner mesh substrates are not fire rated, however our premium product has tested fire retardant properties as well as full CSIRO wind rating.

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As with most business choices, there are pros and cons to all options. In this case, it’s a matter of weighing up your needs and considering your allocated budget.

Still not sure about what product is best for your business? Get in touch here to chat to one of our experts.

• banner design
• Banner Mesh
• branded banners
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• construction advertising
• Construction signage

Banner Mesh: 10 Benefits For Your Construction Business

More and more businesses are utilising marketing and branding tools to get their name in front of a bigger range of customers. One of these tools is printed banner mesh. Printed banner mesh is a long lasting, high quality form of advertising. It’s a great alternative to the more expensive banner products like vinyl, and with the added benefits of the PVC coated substrate, ink is adequately absorbed, resulting in a sharp, vivid print job. With better print production than plain shadecloth, banner mesh is perfect for construction sites, festival and sporting events.

So for those of you who are still undecided as to whether mesh fencing is right for you and your business, here are 10 benefits of using banner mesh:

1. Increase brand awareness

In today’s day and age, one of the most important aspects to any business is their brand. Your brand represents who you and your company are, it helps people associate their experiences with your company name, and return to you when they need your services again. Banner mesh offers construction businesses in particular, the opportunity to advertise their business in an incredibly targeted way. By printing your logo, business details and ethos on fence mesh and displaying it around a construction site, you increase your brand awareness.

Passersby might take down your details for a job of their own. A potential customer might recognise it the next time they see it, making them more likely to trust your brand. Increasing your brand awareness via banner mesh can lead to higher converting sales.

2. Restrict areas

In the case of a construction site or festival, there may be areas which the public aren’t allowed to access for safety reasons. Mesh fencing can come in handy here too. It’s a great way of sectioning off parts of a construction site, or restricting certain areas where necessary.

3. Superior print reproduction

It’s not every day a graphic works well on mesh, but with the advances in digital technology, and the added advantage of PVC coated substrate, we’re able to recreate vivid and striking images on banner mesh for an affordable price. A high quality print job means that you and your brand will be represented well to the public, with the mesh fencing all the more likely to grab people’s attention and impress.

4. Budget conscious

Another added benefit of using banner mesh for your construction business is that it’s an affordable choice. A premium product with so many added benefits makes it great value for money, and for your business.

5. Wind and rain safe

Banner mesh or fencing mesh has thousands of tiny holes all over its surface to allow for wind flow. This technique ensures that wind doesn’t damage the banner, or knock over the fence which it’s attached to. Construction sites are often exposed to the elements, and banner mesh has been designed with this in mind, making it ideal for windy conditions.

Banner mesh is also waterproof, preventing water droplets sinking into material and ruining the design.

6. Eco friendly

These days, we’re all aware of the terrible impact we’re having on the environment, which is why it’s so important to decrease our imprint wherever possible. Construction mesh is eco friendly, so you can rest assured that you and your business are doing the right thing.

7. Banner mesh is UV protected

Are you concerned about your incredible artwork or business logo fading and looking out of sorts? Mesh banner printing is UV protected which means your print won’t fade under the sun’s rays for up to a period of 12 months.

8. Easy to hang

Fence mesh is incredibly easy to hang yourself, as it has nylon seatbelt edging and eyelets every 500mm. While it’s easy to install, there’s also the option of having it installed for you if you want to save yourself the time. In addition, banner tape on the back of the product is welded to the banners edge, giving it significantly better strength.

• banner design
• Banner Mesh
• branded banners
• Building
• building signs
• building site signage
• construction advertising
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• Premium Banner Mesh

5 Reasons to Choose Printed Shade Cloth For Your Construction Site

Printed shade cloth otherwise referred to as ‘printed scrim’ has set the construction advertising industry alight for its ability to instil the dream combination of the perfect tradeoff between quality vs budget. It has become the perfect advertising tool due to its ability to set a smooth aesthetically pleasing display around the construction site. A great feature of printed shade cloth is its printing flexibility and versatility which allows you to showcase and paste an unlimited amount of text or visual images as you please. Shade cloth is particularly suited to the long runs around the perimeter of a construction site for a number of reasons.

• Printed shade cloth is incredibly affordable and is the cheapest entry level product. Despite this it is an incredibly durable product and many contractors use shade cloth along their infrastructure sites where long runs are needed due to it being very cost effective and practical.

• It has button hole eyelets for installation, which appear at the top of the banner. Made from knitted monofilament polythene, it is durable and only has a stretching factor of around 2-3% ensuring the sign will not droop over time after installation. It also has a density level of 70% which allows for great quality print while the open weave nature allows it to handle high wind areas with ease. hence being very popular for outdoor advertising.

• The installation and transportation isn’t at the peril of the client as shade cloth can be quickly and easily applied to temporary fencing via cable ties. Shade cloth is a very flexible option and can be installed on scaffolds, temporary fences, chain wire fences as well as building facades. The process is ideal, particularly for what you pay for and the lifespan on a busy working site is anticipated to be 6-12 months.

• It has unreal practicality, not only is it budget friendly but it is highly practical as it is a permeable structure allowing wind to pass through easily, creating light loads on the structure to which it is attached. It’s versatility as it can incorporate your business logo, colour schemes and fonts and it is because of this shade cloth is a very popular method of construction site advertising or scaffold branding, although it is often seen at music festivals, sporting events, retail sites, community and school locations and large scale events of all types

• Shade cloth fabric also complies with all OH&S requirements and obligations under the relevant Australian Standards AS 4768 – 2007.

Shade cloth boasting attributes of great print quality and reproduction which ensures a consistent pattern of the company logo that remains consistent and runs along the whole length of the product. Shade cloth will increase brand visibility and awareness and prompt customers to make contact with your company.

To find out more information about one of our most popular products, please call 1300 368 978 to speak to a Mesh Direct team member.

• banner design
• Banner Mesh
• branded banners
• building signs
• building site signage
• Construction
• construction advertising
• Construction signage
• construction site safety
• printed shade cloth
• safety signage
• scrim
• Shade Cloth
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Media Walls – The Perfect Brand Promotional Tool For Events

Media walls are perfect for an extensive range of festival and event signage options and are your premier option for sponsor promotion and brand awareness. All events are unique and have their own style and what a better way to distinguish yourself from the crowd with a personalised and unique media wall to capture the audiences attention. The most common way event organisers are able to distinguish themselves is through a physical sense; through artistry and design they allow themselves and their sponsors memorable to their audience. Many events are flooded with sponsors that all want to get a slice of the attention and what a better way than to achieve optimal branding results than with media wall signage.

In an advertising sense, the use of media walls and event walls for festivals and events is that they generally see tens of thousands of people congregate to a small enclosed space or they have a huge television presence which gains exposure to the masses. There is often a large amount of physical areas with wasted space that could be occupied and used for advertising space in need of covers, media walls and bars or stand wraps along with many more. For sponsors they guarantee a large audience and exposure for their brand and/or message.

Versatility is of high importance and different sizes are often needed for different events. As a result there a varying sizes available to suit all events generally ranging from 2.3m (width) x 2.26 (heights) to 6m (width) x 2.26m (height). To ensure you get the right event wall option speak to the experts and various companies such as ourselves at Mesh Direct to have the right product for the right application.

Media walls have featured and become apart of the event landscape over the past decade and have been seen in some of the largest events in Australia. Events often have tough time constraints and as a result the media wall acquiring process has been perfected to adapt to time pressures and logistical constraints with supplying media walls for events. There are even event printing apps to ensure that things run as smoothly as possible.

Media walls are the perfect option for event and festivals such as brand and product promotions , concerts, product launches, theatrical, media walls for media events, sporting events, marathons, church events, school events and community events. All products created by companies such as Mesh Direct are produced from the highest quality inks and substrates using the latest print technology and are all printed here in Australia. They are companies that you can trust for all your media wall and banner solutions for events, not only to deliver on time, on budget and on spec, but they also pride themselves on providing fantastic service.

• Advertising and design
• banner design
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• Corflute Signage
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• festival and event signage
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• medial walls

How to Create a USP for Your Construction Business

A USP (unique selling proposition) is the basis of effective marketing for any construction business, converting features of your company into key benefits that consumers will recognise. All aspects of your marketing system should pinpoint to your unique selling proposition; for customers to detect why you are different and better than the rest. Every business can benefit from having a USP, particularly new business owners. USPs help clientele identify your company as a reliable and professional source, contributing to profit.

A clear and creative USP will establish your business as the go-to business as the go-to resource for your clients needs and should be advertised in your website or printed banners with and eye-catching, easy to follow design; including testimonials and relevant images of your work. This reinforces who you are and what you do, generating reviews and referrals that will potentially lead to loyal clients. Your USP is what drives your company and ultimately the success of the business. All based around differentiation, USP’s require a reflection overview and discussion.

Questions that you should ask yourself are:
1. What characteristics and values does my business offer to construct a USP?
2. What makes my business more valuable and visible than your competitors in this highly ambitious market?

Although, for consumers to really grasp the concept of your USP, converting the features into benefits is key. This way they will understand what your service or product does, but also what they will gain from it; creating a better customer client relationship, therefore generating a sales lead. One way of forming a USP is to research your competitors and identify what they have to offer. This could give you a useful insight into their attitudes, politics and priorities. It is healthy competition, allowing all businesses to create and distinguish their very own USP, leading to a competitive advantage and greater profitability.

One of the most harmful things for a new business owner is not proposing a unique and creative selling proposition to their target audience, and researching their competitors to try and achieve this. In these selling points, besides from the obvious – ‘What do you offer and why are you different?’, you should talk about different angles of customers possible concerns or questions. This way you are tackling the situation head on, giving them all the information they need. Promotional and price strategies are always going to be the most common in the competitive market. However, the quality of the product or service you are promoting allows you to have a huge advantage; this adheres to the recognition or product recall of the company. When your objectives are clear and concise, your primary mechanism for your USP should include all forms of advertising on social media, local papers, and outdoor advertising.

With a USP you can expect to see changes form both the external and internal structure of the company. Generating more leads, trust and loyalty from your customers as they believe you are the best person to provide them with what they need. Internal changes include, more confident and focused staff members, which leads to a better planning system.

Use your unique selling proposition effectively, consistently and you are sure to see the results.

Mesh Direct are the leading suppliers of printed banners for the construction industry. We help construction businesses get their message and brand out there to generate much needed business. To find out more about our printed banners, please call us on 1300 368 978 to speak to one of our friendly team members or fill in an enquiry form here.

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Tips on Building Your Construction Business With Branded Banners

Construction signage serves as a direct network to your company and potential clients, as well as, provides information on your building sites. Branded banners have an extensive range of capabilities to meet your construction signage needs which includes higher advertising recall and delivers greater advertising impact. There are a few things you need to consider when it comes to branded banners for great results:

Choosing the Right Materials:Premium Banner Mesh: There are quite a few options available when choosing the right banner material. Premium banner mesh has a tight dense weave and has great print reproduction. It is a really strong product when you want to advertise very specific picture and sales messages. It has super tough  edging and a nylon welded backing, so you get supreme strength in high wind areas or building sites which tend to be a bit rough and tumble.

Shade Cloth (Fence Scrim): If not banner mesh, shade cloth (scrim) are commonly chosen as it is the cheapest entry level product, although, it is still quite tough. It’s very open weaved, designed for high wind areas, perfect for construction sites where you will need long runs of it and makes for an easy installation. Unlike banner mesh, shade cloth doesn’t have an excellent print reproduction so it’s not suitable for great detail, however, simple logos and colour will still look effective.

Vinyl: By far the best material for print reproduction is Vinyl. Ink adheres fantastically to it, giving it that great punch of colour and certainly fantastic for detail and large amounts of information about your site. An example would be hoardings around your building site that require your own branding or some information, this is exactly what you would use, when wind flow is not necessarily a factor. You could also apply anti graffiti to this product; so you are obviously going to be generating a significant longevity to this product. Life expectancy is about 2 years with the right installation and the right lamination and anti graffiti, all of which leaves your signage looking professional and last longer.

• Presentation of Your Banner: As a powerful tool for advertising, the design you choose for your banner gives your company an identity and personality, impacting your target audience. Colours make the biggest impact for your banner as they reach each evoke different feelings. Making sure you have the right colours to represent your brand is crucial. Along with other features, like necessary information for potential clients to get into connect with you. It is also important to make sure your banner has white space, as cluttered banners become unclear and look unprofessional. Whether you want your banner design to be a collection of multiple colour panels or photographs, they all need to work well together in order to construct a design which creates energy, professionalism, and lends you credibility on a whole. Uniqueness is the main point of focus, as viewers will recognise you by your branding, therefore enhance your reputation.

• Placement and Size: When thinking of the placement of your signs, visibility from inside and around the site needs to be taken into account. In order for communication to flow between your company and consumers, larger banners are preferable; especially if the information you are providing is complex. gathering the right dimensions for where your signs needs to be placed is critical; if you place a banner that is too large or too small on your site it will not get the recognition it deserves and makes your business look disorderly.

• Keep it Consistent: Where you can display your banners, do it. Having large, long runs along with construction sites is best, as it repeats your logo and information provided, therefore becoming more memorable to the people viewing it. A strong and consistent brand reinforces your identity and gives the impression of trust and confidence.

• Building Wraps: Building wraps are highly versatile and when used for construction media they deliver a purpose of minimising attention to the surrounding environment, concealing and disguising construction words. With your creative graphics and vibrant colour selection, the public’s eye cannot help but to be drawn to the advertisement, therefore, initiating promotion for your company. All of which helps to reinforce your brand and establish potential customers who may not have been aware that your company or new product pr service exists. Wraps that transform ordinary brick walls into eye catching statements are a great long term investment, as each advertisement will be directed towards a different market. Hence targeting almost every demographic, giving all companies a marketing benefit. They are also cost effective as well as helping protect the frame from external forces such as weather.

• Banner Mesh
• branded banners
• building signs
• building site signage
• Building Wraps
• construction advertising
• Construction signage
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• Vinyl

Design 101: Advice on How to Choose Your Banner Design

The beauty and visual appearance of your banner is of the utmost importance. It’s the first thing the customer will notice and it needs to be able to draw them in. With banner design graphics can be a tricky tool to advertise with, too much and the message you’re trying to convey will be lost in the effects, too little and it’s not worth noticing in the first place. Key thing to remember is that the one or two key elements are necessary to grab attention at first glance and always keep in mind the position of your banners.

Fonts 

A huge emphasis should be placed on the font you use. The typeface needs to be able to stand out and be eligible form a distance. It is recommended to choose two fonts from the same family e.g. Sans-serif family. Clear fonts should be used for the body text and more italic/fancy fonts should be used for headings.

Colour 

When thinking about banner design it is important to use high contrast colours between background and letters. Meaning 1 to 3 primary colours and an additional secondary colour, or vice versa, will compliment each other nicely. Finer type faces need stronger colours to balance them out. Contrast in the perfect effect to emphasise mood within your target audience. e.g.  A bright tone background means dark lettering. A common mistake is using too many colours for fonts or blocks of colour for paragraphs, used to highlight certain points. However, instead of highlighting this message, it gets lost in the colour and viewers become disinterested quickly.

Layout and Whitespace 

‘Clean banners are more likely to attract readers then bundles of colour.’ – Do not underestimate the use of white space and abuse of colour. When creating your banner use margins or grids to ensure the fluidity of graphics but let them stand out to readers with shite space- it is made to effectively highlight points or images and will do so justly. But like colour, the overuse of white space can be a mistake. Not presenting enough information or design will also lose the attention of readers and not give your brand the recognition it deserves.

Content 

The content of the banner is just as important. It is where you will be representing your brand with a few short sentences and contact information. Consumers shouldn’t have to stand there and read paragraph after paragraph; it is an information overload and effects the visual presentation as well. Keeping it simples with a few key points, possibly even being divided into small sections.

Consistency

Consistency is key. the layout of your banner needs to keep consistency for aesthetic purposes and also to keep it interesting enough that people will stop and read it. Using the same colour patterns, fonts, and grid layout is a fantastic way to ensure consumers will pick up on important elements and grasp the concept of what your business is about.

• banner design
• Banner Mesh
• branded banners
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• building site signage
• Building Wraps
• construction advertising
• Construction signage
• Shade Cloth
• Vinyl

Printed Shade Cloth: Where Budgeting Meets Practicality

If your are looking for a marketing solution that doesn’t break the bank but also ensures high impact results look no further than printed shade cloth or otherwise referred to as ‘scrim’. Shade Cloth is the most basic form of the mesh banner range and although it isn’t the leading product of its kind it is still highly valuable marketing tool for many businesses.

Practicality

Not only is it budget friendly it is highly practical as it is a permeable substrate that allowed wind to pass through easily, creating light loads on the structure to which it is attached. It can be fixed to temporary fencing via cable ties which makes the installation process quick and easy. Shade Cloth can be installed on scaffold, temporary fences, chain wire fences and, as well, as building facades to ensure your brand messages have excellent exposure and are customised to your site. Shade Cloth is perfectly suited for the Australian sun and the sometimes harsh weather conditions that we are so used to. It complies with all OH&S requirements under the relevant building codes and uses fully UV stabilised inks and substrates, ensuring that your sign will last and not fade for at least 12 months.

Printed shade cloth can incorporate your business logo, colour schemes and fonts and it is because of this shade cloth is a very popular method of construction site advertising, or scaffold branding, although it is also often seen at music festivals, sporting events, retail sites, community and school locations and large-scale events of all types. It is perfect for long runs and is usually sold in lengths of 50 metres. It is durable and only has a stretching factor of around 2-3% ensuring the sign will not droop over time after installation. As shade cloth is typically used in longer runs, without areas for wind forces to escape, it is ideal in high wind areas.

• banner design
• Banner Mesh
• branded banners
• building signs
• building site signage
• Building Wraps
• construction advertising
• Construction signage
• Shade Cloth
• Vinyl

Benefits of Advertising Your Construction Project with Fence Mesh

The demand for printed signage option in the form of fence mesh by the construction industry has increased significantly over the last 10 years, worksite boundaries are covered with colourful displays of artworks and advertising solutions. This all culminates into a number of combining benefits that have led to this form of advertising to be just an effective form of advertising within the construction industry.

Improving the Attractiveness of Your Worksite 

Incomplete worksites often lead to messy viewing and often being smack bang in the middle of a large project the use of banners have allowed unattractive worksites to become a more attractive setting in the community. Often communities like to keep their suburb neat and tidy and the great thing about fence mesh is you can cover your site up to avoid public complaints.

Cost Efficiency 

The cost efficient and practicality of fence mesh is unparalleled as it is a relatively cheap product to purchase. The main drawcard is that its potential audience is unlimited, it can be reused and therefore cost to use ratio is significantly better than most other methods of advertising. Unlike television advertising and most other forms of advertising there are no ongoing or associated costs to keep attracting your target market.

Versatility 

The great thing about fence mesh is it versatility. It can be applied virtually anywhere which makes it an incredibly useful tool in advertising. It can be continually reused and put in new locations to increase your audience or changed and switched to an area that better suits your target market.

Helps Inculcate Brand Awareness to Increase Product/Brand Popularity 

Once on the fence the banner is there for everyone to see and usually applied for a lengthy amount of time. As a result the fence mesh often becomes apart of the landscape and in turn your brand awareness, product familiarity and brand popularity will benefit from this.

Summary of Benefits of Construction Advertising 

• Proper advertisement of your businesses features leading to increased brand awareness for 24 hours of the day
• Int he case of construction sites, concealing a dangerous area for pedestrians
• Great print reproduction with full banner coverage for your striking graphic style
• Budget conscious choice
• Ideal for windy conditions
• UV protected so fading doesn’t occur
• Banner mesh is waterproof
• Eco-friedly
• Easy to install banner from any structure
• Banner tape found on the back of product which is welded to the edge adds significant strength

If you would like to speak to a member of the Mesh Direct team about your next banner and sign project, visit www.meshdirect.com.au/get-a-quote/ or call us on 1300 368 978.

• banner design
• Banner Mesh
• branded banners
• building signs
• building site signage
• Building Wraps
• construction advertising
• Construction signage
• Shade Cloth
• Vinyl